I am a highly enthusiastic and determined individual who simply loves working in digital marketing, especially Analytics. After studying at Queen Mary, I graduated with a degree in Mathematics before joining Found. I currently work across PPC and SEO as I am really interested in the synergies between the two and how they complement each other. In PPC, I analyse campaigns and discover new ways to optimise them in order to maximise revenue. In SEO, I focus on researching and creating new content to help add weight and strength to keywords in order to help sites increase their rankings for these terms. I also conduct keyword research for clients and work directly on client sites by monitoring for on-site issues and improving them so they are more visible to Google, and other engines. Google algorithms change on a daily basis, so I have to make sure I am always up to date with the latest trends. I love to party, meet new people, and eat. I may dance like a lunatic, but I can assure you, I’m harmless!