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	<title>Found &#187; PPC</title>
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		<title>Enhanced Campaigns or Enhanced Google Grief?</title>
		<link>http://www.found.co.uk/google-enhanced-campaigns/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-enhanced-campaigns</link>
		<comments>http://www.found.co.uk/google-enhanced-campaigns/#comments</comments>
		<pubDate>Fri, 08 Feb 2013 13:28:14 +0000</pubDate>
		<dc:creator>Greg Burgess</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[enhanced campaigns]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=7795</guid>
		<description><![CDATA[Are enhanced campaigns actually enhancing Adwords? Well, we knew something was coming; it was simply a case of what. This week Google announced a major change to Google Adwords, the &#8230;]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Facebook Graph Search – The Death Knell of Google?</title>
		<link>http://www.found.co.uk/facebook-graph-search-death-knell-google/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=facebook-graph-search-death-knell-google</link>
		<comments>http://www.found.co.uk/facebook-graph-search-death-knell-google/#comments</comments>
		<pubDate>Wed, 16 Jan 2013 12:38:54 +0000</pubDate>
		<dc:creator>Tina Judic</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Graph Search]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=7506</guid>
		<description><![CDATA[So, Facebook is ready to take on Google (Trip Advisor, Amazon, and Ebay…), or is it?  Launched with much hype as the ‘third pillar of Facebook’ (the other two being &#8230;]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Adwords, Coffee And Cigarettes</title>
		<link>http://www.found.co.uk/adwords-coffee-and-cigarettes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adwords-coffee-and-cigarettes</link>
		<comments>http://www.found.co.uk/adwords-coffee-and-cigarettes/#comments</comments>
		<pubDate>Fri, 09 Nov 2012 15:42:10 +0000</pubDate>
		<dc:creator>Greg Burgess</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[alliance]]></category>
		<category><![CDATA[digital marketing]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=6786</guid>
		<description><![CDATA[When cigarette advertising was legal, cigarette manufacturers would plan well in advance how much they would spend on marketing their products. Company A’s advertising effectiveness completely depended on the advertising &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/adwords-coffee-and-cigarettes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Enhanced AdWords Sitelinks Appearing for UK Searches</title>
		<link>http://www.found.co.uk/enhanced-sitelinks-launch-uk-searches/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=enhanced-sitelinks-launch-uk-searches</link>
		<comments>http://www.found.co.uk/enhanced-sitelinks-launch-uk-searches/#comments</comments>
		<pubDate>Thu, 20 Sep 2012 15:08:34 +0000</pubDate>
		<dc:creator>Lauren Dodds</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Enhanced Sitelinks]]></category>
		<category><![CDATA[Sitelinks]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=6169</guid>
		<description><![CDATA[There has been a lot of excitement at Found this week. On Valentine’s day this year Google gave us the lovely gift of an announcement about enhanced sitelinks for AdWords. &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/enhanced-sitelinks-launch-uk-searches/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>The Anatomy of Landing Page Testing Using AdWords</title>
		<link>http://www.found.co.uk/the-anatomy-of-landing-page-testing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-anatomy-of-landing-page-testing</link>
		<comments>http://www.found.co.uk/the-anatomy-of-landing-page-testing/#comments</comments>
		<pubDate>Thu, 13 Sep 2012 15:16:49 +0000</pubDate>
		<dc:creator>Matthew Freedman</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Anatomy of a campaign]]></category>
		<category><![CDATA[Landing Page Testing]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=5963</guid>
		<description><![CDATA[Landing Page Testing from a PPC Perspective (We previously covered A/B or multi-variant testing using website optimiser here) Imagine you want to find the landing page with the highest conversion rates or EPCs &#8230;]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Is Facebook Advertising Right For Your Business?</title>
		<link>http://www.found.co.uk/is-facebook-advertising-right-for-your-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-facebook-advertising-right-for-your-business</link>
		<comments>http://www.found.co.uk/is-facebook-advertising-right-for-your-business/#comments</comments>
		<pubDate>Thu, 02 Aug 2012 09:17:51 +0000</pubDate>
		<dc:creator>Rob Barnes</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[facebook advertising]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=5779</guid>
		<description><![CDATA[A debate over the effectiveness of Facebook advertising raged recently after an investigation by the BBC’s Rory Cellan-Jones, which suggested that many companies were wasting their marketing budgets on adverts &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/is-facebook-advertising-right-for-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Ad Text Olympics &#8211; How to Win Gold with AdWords</title>
		<link>http://www.found.co.uk/ad-text-olympics-win-gold-adwords/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ad-text-olympics-win-gold-adwords</link>
		<comments>http://www.found.co.uk/ad-text-olympics-win-gold-adwords/#comments</comments>
		<pubDate>Wed, 25 Jul 2012 10:00:00 +0000</pubDate>
		<dc:creator>Lauren Dodds</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[ad-text]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=5305</guid>
		<description><![CDATA[It’s finally here! This week sees the start of the London 2012 Olympics. Following Rob’s post “Olympic Preparation for your PPC campaign”, I thought I’d take a closer look at &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/ad-text-olympics-win-gold-adwords/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Beat the Keyword Blues with Found’s Ultimate Keyword Concatenation Tool</title>
		<link>http://www.found.co.uk/found-ppc-keyword-tool/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=found-ppc-keyword-tool</link>
		<comments>http://www.found.co.uk/found-ppc-keyword-tool/#comments</comments>
		<pubDate>Wed, 27 Jun 2012 12:26:26 +0000</pubDate>
		<dc:creator>Ciaran Brady</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Studio]]></category>
		<category><![CDATA[Concatenate]]></category>
		<category><![CDATA[PPC tool]]></category>
		<category><![CDATA[Super Concatenate]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=4906</guid>
		<description><![CDATA[The Ultimate PPC Keyword Concatenation Tool is the latest time-saving tool to find its way out of Found Labs, helping you to construct large lists of keywords with ease. While &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/found-ppc-keyword-tool/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	<enclosure url="http://www.found.co.uk/wp-content/uploads/2012/06/ppc-keyword-tool-300x142.jpg" length="6065" type="image/jpg" /><media:content url="http://www.found.co.uk/wp-content/uploads/2012/06/ppc-keyword-tool-300x142.jpg" width="300" height="142" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Savvy search marketers win (and lose) from more Google match type changes</title>
		<link>http://www.found.co.uk/savvy-search-marketers-win-and-lose-from-more-google-match-type-changes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=savvy-search-marketers-win-and-lose-from-more-google-match-type-changes</link>
		<comments>http://www.found.co.uk/savvy-search-marketers-win-and-lose-from-more-google-match-type-changes/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 16:35:27 +0000</pubDate>
		<dc:creator>Greg Burgess</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[marketing agency]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=3763</guid>
		<description><![CDATA[Whenever Google make a change to their PPC algorithms there is always talk within the industry that their intention is to ultimately increase the number of ad clicks as we &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/savvy-search-marketers-win-and-lose-from-more-google-match-type-changes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://www.found.co.uk/wp-content/uploads/2012/04/greggle-300x121.png" length="18184" type="image/jpg" /><media:content url="http://www.found.co.uk/wp-content/uploads/2012/04/greggle-300x121.png" width="300" height="121" medium="image" type="image/png" />	</item>
		<item>
		<title>Olympic preparation for your PPC campaign</title>
		<link>http://www.found.co.uk/olympic-preparation-for-your-ppc-campaign/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=olympic-preparation-for-your-ppc-campaign</link>
		<comments>http://www.found.co.uk/olympic-preparation-for-your-ppc-campaign/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 14:28:56 +0000</pubDate>
		<dc:creator>Rob Barnes</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[excel]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[INSIGHT]]></category>
		<category><![CDATA[intelligence]]></category>
		<category><![CDATA[keyword]]></category>
		<category><![CDATA[London Olympics]]></category>
		<category><![CDATA[Modified Broadmatch]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=3419</guid>
		<description><![CDATA[An extra special summer of sport is just around the corner with the European football championships followed by the much anticipated London Olympics and Paralympics.  Organisers, coaches and athletes alike &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/olympic-preparation-for-your-ppc-campaign/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.found.co.uk/wp-content/uploads/2012/04/olympic-ppc-300x142.jpg" length="6307" type="image/jpg" /><media:content url="http://www.found.co.uk/wp-content/uploads/2012/04/olympic-ppc-300x142.jpg" width="300" height="142" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>5 Great Time-Saving Excel Tips (you may not know about)</title>
		<link>http://www.found.co.uk/5-great-time-saving-excel-tips-you-may-not-know-about/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-great-time-saving-excel-tips-you-may-not-know-about</link>
		<comments>http://www.found.co.uk/5-great-time-saving-excel-tips-you-may-not-know-about/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 14:41:58 +0000</pubDate>
		<dc:creator>Jamie Brady</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[analyst]]></category>
		<category><![CDATA[excel]]></category>
		<category><![CDATA[microsoft excel]]></category>
		<category><![CDATA[shortcut]]></category>
		<category><![CDATA[spreadsheet]]></category>
		<category><![CDATA[spreadsheets]]></category>
		<category><![CDATA[time saving]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=3260</guid>
		<description><![CDATA[Microsoft Excel. Love it or hate it, but chances are if you’re in this digital marketing industry of ours, it plays an integral part in your daily working routine. Indeed, &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/5-great-time-saving-excel-tips-you-may-not-know-about/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Is CPA the right model for you?</title>
		<link>http://www.found.co.uk/is-cpa-the-right-model-for-you/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-cpa-the-right-model-for-you</link>
		<comments>http://www.found.co.uk/is-cpa-the-right-model-for-you/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 12:22:57 +0000</pubDate>
		<dc:creator>Angela Greenwood</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Cost per Acquisition]]></category>
		<category><![CDATA[Cost per Action]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[Free-pay]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=3002</guid>
		<description><![CDATA[As a performance-based search agency we frequently work with clients on a purely CPA (Cost per Action or Cost per Acquisition) model, primarily via paid search but also utilising channels &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/is-cpa-the-right-model-for-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://www.found.co.uk/wp-content/uploads/2012/04/cpa-blog-post-300x142.gif" length="12022" type="image/jpg" /><media:content url="http://www.found.co.uk/wp-content/uploads/2012/04/cpa-blog-post-300x142.gif" width="300" height="142" medium="image" type="image/png" />	</item>
		<item>
		<title>Yahoo! and Microsoft Search Alliance Workshop</title>
		<link>http://www.found.co.uk/yahoo-and-microsoft-search-alliance-workshop/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=yahoo-and-microsoft-search-alliance-workshop</link>
		<comments>http://www.found.co.uk/yahoo-and-microsoft-search-alliance-workshop/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 10:04:43 +0000</pubDate>
		<dc:creator>Lauren Dodds</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[AdCenter]]></category>
		<category><![CDATA[BING]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Alliance]]></category>
		<category><![CDATA[Workshop]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=2870</guid>
		<description><![CDATA[Last week I attended the Yahoo! and Microsoft Search Alliance Workshop at the fantastic Soho Hotel. This was a chance to learn more about the experience of the Alliance in &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/yahoo-and-microsoft-search-alliance-workshop/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://www.found.co.uk/wp-content/uploads/2012/03/MSYH1-300x203.png" length="22621" type="image/jpg" /><media:content url="http://www.found.co.uk/wp-content/uploads/2012/03/MSYH1-300x203.png" width="300" height="203" medium="image" type="image/png" />	</item>
		<item>
		<title>Google Affiliate Network: Fashionably Late to the Party</title>
		<link>http://www.found.co.uk/google-affiliate-network-fashionably-late-to-the-party/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-affiliate-network-fashionably-late-to-the-party</link>
		<comments>http://www.found.co.uk/google-affiliate-network-fashionably-late-to-the-party/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 17:36:43 +0000</pubDate>
		<dc:creator>Ciaran Brady</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[Legislation]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[affiliate network]]></category>
		<category><![CDATA[black hat]]></category>
		<category><![CDATA[google affiliate marketing]]></category>
		<category><![CDATA[google london]]></category>
		<category><![CDATA[Google+]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=2837</guid>
		<description><![CDATA[Yesterday I had the pleasure of heading down to Google’s offices in Tottenham Court Road for a presentation on Google Affiliate Network, which launched recently in the UK after finding &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/google-affiliate-network-fashionably-late-to-the-party/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>PPC Day-Parting Takes Campaigns Further</title>
		<link>http://www.found.co.uk/ppc-dayparting-to-take-campaigns-further-through-adwords/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ppc-dayparting-to-take-campaigns-further-through-adwords</link>
		<comments>http://www.found.co.uk/ppc-dayparting-to-take-campaigns-further-through-adwords/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 10:02:43 +0000</pubDate>
		<dc:creator>Matthew Freedman</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[dayparting]]></category>
		<category><![CDATA[statistical noise]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=2638</guid>
		<description><![CDATA[As a PPC Analyst at Found, I have various strategies for setting keyword or ad group bids at the right level to maximise our clients’ revenue. One of the more &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/ppc-dayparting-to-take-campaigns-further-through-adwords/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>AVALANCHE DANGER! Modified Broad Match</title>
		<link>http://www.found.co.uk/avalanche-danger-modified-broad-match/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=avalanche-danger-modified-broad-match</link>
		<comments>http://www.found.co.uk/avalanche-danger-modified-broad-match/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 17:30:29 +0000</pubDate>
		<dc:creator>Karl Brandt</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[keyword]]></category>
		<category><![CDATA[Modified Broadmatch]]></category>
		<category><![CDATA[targeted search]]></category>
		<category><![CDATA[untargeted searches]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=2658</guid>
		<description><![CDATA[Google’s been under pressure lately. Q4 results missing forecast, Facebook filing their IPO; it’s getting hotter in the kitchen. Maybe that’s why we’re seeing such suspicious search terms in some of &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/avalanche-danger-modified-broad-match/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Negative Lists &#8211; A Better Method of Creation</title>
		<link>http://www.found.co.uk/negative-lists-a-better-method-of-creation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=negative-lists-a-better-method-of-creation</link>
		<comments>http://www.found.co.uk/negative-lists-a-better-method-of-creation/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 10:09:39 +0000</pubDate>
		<dc:creator>Karl Brandt</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[Negative Lists]]></category>
		<category><![CDATA[tips and tricks]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=2501</guid>
		<description><![CDATA[Everyone knows that a key strategy with PPC is the creation of negative lists. You must have a tight list of terms you don’t want your ads to show for &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/negative-lists-a-better-method-of-creation/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Notes on an A/B test</title>
		<link>http://www.found.co.uk/notes-on-an-ab-test/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=notes-on-an-ab-test</link>
		<comments>http://www.found.co.uk/notes-on-an-ab-test/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 09:02:54 +0000</pubDate>
		<dc:creator>Luke Townsend</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[ab test]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[optimisation]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=2394</guid>
		<description><![CDATA[We often run A/B or multi-variant tests on pages to see if we can maximise our click through rates and banner testing is something we run extensively. Earlier this week &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/notes-on-an-ab-test/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	<enclosure url="http://www.found.co.uk/wp-content/uploads/2012/02/Website-Optimizer-300x61.jpg" length="5803" type="image/jpg" /><media:content url="http://www.found.co.uk/wp-content/uploads/2012/02/Website-Optimizer-300x61.jpg" width="300" height="61" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Sweet! Digital Media is Free!</title>
		<link>http://www.found.co.uk/sweet-digital-media-is-free/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sweet-digital-media-is-free</link>
		<comments>http://www.found.co.uk/sweet-digital-media-is-free/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 16:32:40 +0000</pubDate>
		<dc:creator>Karl Brandt</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[cost of ownership]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[free to advertise]]></category>
		<category><![CDATA[proctor and gamble]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=2466</guid>
		<description><![CDATA[Apparently, digital is free! Okay, while P&#38;G’s CEO, Robert McDonald, doesn&#8217;t actually say anything as naive as ‘digital media is free’, the author of a recent article I read does. My guess &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/sweet-digital-media-is-free/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.found.co.uk/wp-content/uploads/2012/02/free-media-300x171.png" length="18488" type="image/jpg" /><media:content url="http://www.found.co.uk/wp-content/uploads/2012/02/free-media-300x171.png" width="300" height="171" medium="image" type="image/png" />	</item>
		<item>
		<title>Top 5 Tips to Keep Your Account Management Partnership Running Smoothly</title>
		<link>http://www.found.co.uk/top-5-tips-to-keep-your-account-management-partnership-running-smoothly/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-5-tips-to-keep-your-account-management-partnership-running-smoothly</link>
		<comments>http://www.found.co.uk/top-5-tips-to-keep-your-account-management-partnership-running-smoothly/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 17:49:41 +0000</pubDate>
		<dc:creator>Nasreen Cullen</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Accounts management]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital accounts]]></category>
		<category><![CDATA[digital marketing]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/?p=2459</guid>
		<description><![CDATA[If you work in digital account management, you need to know EVERYTHING. You are involved in all aspects of activity, from signing a deal to rolling out your marketing campaign. &#8230;]]></description>
		<wfw:commentRss>http://www.found.co.uk/top-5-tips-to-keep-your-account-management-partnership-running-smoothly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://www.found.co.uk/wp-content/uploads/2012/02/5-237x220.png" length="43351" type="image/jpg" /><media:content url="http://www.found.co.uk/wp-content/uploads/2012/02/5-237x220.png" width="237" height="220" medium="image" type="image/png" />	</item>
		<item>
		<title>Are Businesses lacking Strategies for Paid Search?</title>
		<link>http://www.found.co.uk/businesses-lacking-paid-search-strategies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=businesses-lacking-paid-search-strategies</link>
		<comments>http://www.found.co.uk/businesses-lacking-paid-search-strategies/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 17:38:08 +0000</pubDate>
		<dc:creator>Tina Judic</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Tina Judic]]></category>
		<category><![CDATA[WFA]]></category>

		<guid isPermaLink="false">http://www.found.co.uk/blog/?p=764</guid>
		<description><![CDATA[I was a little surprised to read the findings of a recent report conducted by the WFA citing that businesses lack strategies for paid search, especially when you acknowledge how advanced we now are in paid search; from the part it has to play in the click path to pure return on investment.]]></description>
		<wfw:commentRss>http://www.found.co.uk/businesses-lacking-paid-search-strategies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://www.found.co.uk/wp-content/uploads/2012/01/lacking-strategy-300x142.gif" length="9501" type="image/jpg" /><media:content url="http://www.found.co.uk/wp-content/uploads/2012/01/lacking-strategy-300x142.gif" width="300" height="142" medium="image" type="image/png" />	</item>
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