Social Media

Conversations and influence amongst peers is nothing new however the advent of Social Media now enables brands to listen to the conversations about their brands, understand the impact they are having and have the ability to engage with their audience. We focus on creative, innovative and effective Social Media solutions. From listening and monitoring to full social engagement, we will create and manage a strategy that works for your brand..

Social Media

The new mantra for Social Marketing is very much ‘Listen before you speak’. Social Marketing is not about gate-crashing a conversation to which you have not been invited in order to sway public opinion or sell your wares. Social Media is a means to gain understanding of the conversations surrounding your brand, your products, your competitors and your marketplace. Only by listening to, and building awareness of, the social landscape can you start to understand and engage.

Strategy to Engagement

Once you understand what is being said about your brand, and who is saying it, you can begin to devise strategies to engage and influence the audience. Found can create your social platform, from design and reporting insight to managing your social voice. By partnering with some of the best engagement tools in the marketplace, including Radian6 and Brandwatch, we can communicate messages to your social audience; from promotions and competitions, to general comments and responses to conversations within your social sphere. And with our powerful ProFound platform we’ll be able to report on this engagement in a clear, concise, and granular manner.

New Promotional Opportunities

Social Media sites not only present multiple routes for social interaction, they are also prospective advertising and promotional platforms, just like search and display marketing. Whether you want to target specific customer-types through their interests, demographic and geographic make-up on Facebook or reward customers for referring your products to their friends, social media can provide a platform for such promotion.

Social Media Management

Social Media is at its most powerful when you understand before diving in head-first. The first step to social media management is to identify what is being said about your brand and market, and who is saying it. Once you have this information you are able to profile and segment before finally engaging with these individuals or communities.

Consultancy

We help you to understand the impact that Social Media is having on your organisation, your brand and your sector. We will develop a Social Media strategy to enable understanding, engagement and influence.

Research & Insight

We will help you listen to conversations relevant to your brand, your products, your competitors and your sector. From conversation types, to sentiment and key influencers, we will identify your target audiences for your social rollout.

Engagement

We help you to engage in Social Media from an individual basis right up to large-scale group messaging. We can help to create conversation platforms, promotional campaigns, spread influence, build communities, manage brand reputations and much more.

Community Management

We help to create and grow online communities for your brand. We will help your organisation to develop a branded online community that can increase customer engagement and loyalty.

Reporting & Monitoring

Through our ProFound platform, we will provide you with a clear picture of your social environment, your movement, impact and performance.

Full Service includes:
  • Consultancy
  • Research & insight
  • Engagement
  • Sentiment insight
  • Segmentation & profiling
  • Community management
  • In-bound response
  • Social design
  • Facebook stores
  • Reporting & monitoring
  • Conversion tracking
  • Social optimisation

Social Listen

Listen before you Speak

For any online marketing discipline, diving in without an adequate level of understanding is likely to end in failure, or at least prove to be an expensive lesson.

With Social Media, the same stands true. It is imperative that you listen to and understand the conversations that are occurring in your sector – not just about your brands but your competitors too – before you seek to react, respond, engage or influence.

Found will provide you with a full audit of the social space relevant to your brand, to furnish you with a full picture of social opportunity and scope.

Listen Services :
  • Consultancy
  • Research & insight
  • Engagement planning
  • Sentiment insight
  • Segmentation & profiling
  • Community management
  • Reporting & monitoring

Social Engage

Engaging your Online Communities

From management of your Facebook page to full engagement with all social touch-points of brand-engagement, we can create the right solution for you. With the right tools at hand, we can engage with your audience on a segmented level right down to individual communications with your fans, influencers or objectors.

We can create conversation platforms and promotional campaigns, spread influence, build communities, manage brand reputations and much more. From inception to growth we will help your organisation to develop a branded online community and to increase customer engagement and loyalty.

Engage Services :
  • Consultancy
  • Engagement
  • Community Management
  • In-band response
  • Social optimisation

Social Measure

Measuring Impact to facilitate Growth & Expansion

It’s imperative that you are always monitoring the Social Media space. We live in a day and age where everyone is essentially a journalist, meaning comments are continual and influence is ever-increasing. It’s therefore imperative, especially once you have embarked on a social media campaign, to continually monitor the space to identify trends, influences and more.

Found embeds some of the best social monitoring tools in the space, including Radian6 and Brandwatch, into our ProFound platform, to provide you with tailored insight into your brand and sector.

Leadgen Services:
  • Consultancy
  • Research & insight
  • Sentiment insight
  • Segmentation & profiling
  • Reporting & monitoring
  • Conversion tracking

Social Advertise

Facebook advertising

With Social Media comes new platforms, expansive reach and the ability to refine your target audience more acutely than with search marketing.

Through Facebook advertising you can display ads targeted by location, age and personal interests. Like search marketing, costs are based upon the pay-per-click model and can be controlled in line with your budget.

Facebook Advertising

Qualified Analysts

We believe Facebook advertising should be approached in a similar way to paid search marketing, with high level targeting and a diligent focus on the return on investment.

Our analysts live and breathe optimisation and sales maximisation. Driven by the ethos of Performance Marketing, we absolutely insist on being held to account and relish the challenge of you setting Facebook objectives and goals for us to achieve.

Social Fan

Fan Distribution through Incentive Management

Fan Distribution is a technology that allows a user to share a specific product or service from an ecommerce website with their connected friends or followers within social media.

The user is incentivised to share the product or service with their friends by the ecommerce owner through the offer of a reward such as vouchers, a special offer, cash back or an upgrade. The Fan Distribution technology allows the ecommerce owner to track the process of sharing and benefit from the resulting incoming traffic.

Additionally, post-set up, all sales driven through Fan Distribution are purely rewarded on a CPA basis.