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The stats and facts of content marketing

Stats & Facts: Content Marketing

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Let the insights below help you decide on the format of your next content marketing move:

Whether you are a big company or a small one, planning your next piece of branded content is an important affair. We compiled some facts to help guide you on what to post and where to post it.

Inbound vs outbound marketing

  • Generating a lead through inbound marketing costs an average of £92, less than half of the average £240 that outbound marketing costs. (Source)

Original content

One area where there is no debate – all content must be original.

  • According to Google’s Webmaster tools one crucial step in improving your site’s ranking is “to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.” (Source)

Blog posts

  • Blogs give websites 434% more indexed pages and 97% more indexed links. (Source)
  • Blogs on company sites result in 55% more visitors. (Source)
  • The frequency of blog posts has a large impact on customer acquisition. Of the companies who blogged multiple times a day, 92% acquired a customer via their blog. (Source)

Images & infographics

  • Articles accompanied by compelling visuals receive nearly 95% more total views than articles without relevant images. (Source)
  • Publishers who use infographics grow in traffic 12% more than those who don’t. (Source)

Videos posts

  • The value of one minute of video is 1.8 million words. That’s the equivalent of 3,600 typical web pages. (Source)
  • 80% of users remember a video ad they watched on a website in the past 30 days with 46% of them taking some action after viewing the ad. (Source)

Email marketing

  • 64% of people say they open an email because of the subject line. (Source)
  • The most clicked lead nurturing subject line word is secrets (Source)
  • Including a video in an introductory email increased the click-through rate by 96%. (Source)

Tweets

  • The price for promoted trends on Twitter have reached the $200,000 a day mark in the United States. (Source)
  • Companies that use Twitter generate 2x more leads than companies who don’t. (Source)
  • More than 1/3 of all links shared on Twitter point to an image. (Source)
  • Nearly 93% of all retweets happen within the first hour of the original tweet being published. (Source)
  • A tweet’s retweet rate increases 12X when brands use a RT or retweet call to action. (Source)

Facebook

  • People ages 25-34 use Facebook the most. (Source) 
  • Facebook posts that include ‘should,’ ‘would’ and ‘who’ get more comments. (Source)

Google+

  • Today Google+ is the fastest-growing network ever with 500 million members, 235 million which are active across Google. (Source)
  • Google’s +1 button is used 5 million times a day. (Source)
  • Plus, according to three ex-Googlers at Brighton SEO, Google+ is a social media platform whose content may soon affect rankings.
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