Adwords, Coffee And Cigarettes
When cigarette advertising was legal, cigarette manufacturers would plan well in advance how much they would spend on marketing...
By Greg BurgessFound blog
Tag Archives: PPC
The Anatomy of Landing Page Testing Using AdWords
Landing Page Testing from a PPC Perspective (We previously covered A/B or multi-variant testing using website optimiser here) Imagine you want to...
By Matthew Freedman
Ad Text Olympics – How to Win Gold with AdWords
It’s finally here! This week sees the start of the London 2012 Olympics. Following Rob’s post “Olympic Preparation for...
By Lauren Dodds
Savvy search marketers win (and lose) from more Google match type changes
Whenever Google make a change to their PPC algorithms there is always talk within the industry that their intention...
By Greg Burgess