Everyone knows that a key strategy with PPC is the creation of negative lists. You must have a tight...
Monthly Archives: February 2012
Today saw an interesting success story unfold in the gaming industry as Double Fine, a developer of leftfield video...By Ciaran Brady
We often run A/B or multi-variant tests on pages to see if we can maximise our click through rates...By Luke Townsend
Apparently, digital is free! Okay, while P&G’s CEO, Robert McDonald, doesn’t actually say anything as naive as ‘digital media is free’,...By Karl Brandt
If you work in digital account management, you need to know EVERYTHING. You are involved in all aspects of...By Nasreen Cullen
Today is another milestone in the evolution of Twitter as UK brand pages arrive on the computers of British...By Gareth Olyott