Landing Page Testing from a PPC Perspective (We previously covered A/B or multi-variant testing using website optimiser here) Imagine you want to...
Matthew is a Guest Contributor on the Found Blog. He always thinks outside the box and is constantly hungry to come up with new ways of doing things and is on lookout for finding more efficient ways of carrying out repetitive processes. He is a big fan of BBC Proms and has travelled to Tanzania, India, Canada, Israel, Argentina, Brazil and Morocco but calls London his home.
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As a PPC Analyst at Found, I have various strategies for setting keyword or ad group bids at the...Matthew Freedman