Instagram Hidden Likes Trial – One-month Review.
Published on 21st August 2019

As an Irish Instagram account user, I have been able to trial the most talked…

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Instagram rolls out international ‘hide likes’ trial – but what does this mean for marketers?
Published on 18th July 2019

In a bid to combat mental health pressures associated with the app, last night Instagram…

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Beauty YouTubers To Be Supported By AR Ads
Published on 21st June 2019

Viewers of beauty YouTube videos will soon be able to virtually try makeup before they…

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What Are Instagram Branded Content Ads?
Published on 11th June 2019

We’re all familiar with Instagram’s ‘Paid Partnership With’ tool which allows influencers to disclose when…

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Love Island – A Villa Of Ready-made Influencers?
Published on 4th June 2019

‘Happy Love Island Day’ – yep that officially became a thing. As a nation we…

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Can You Measure ROI On Influencer Marketing? The Measurement Myth.
Published on 10th May 2019

Working in this industry, one of the most common questions a client asks is; can…

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Boxing Ring Influencer
Influencer Marketing: It’s an Instagram Vs YouTube World
Published on 12th April 2019

With a 1,500% increase in searches for ‘influencer marketing’ in the past 3 years, finding…

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Should startups invest in influencer marketing?
Published on 22nd March 2019

We live in a highly saturated world where consumers are now exposed to more information…

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Influencer trends that brands need to take advantage of
Published on 6th March 2019

If you’re an avid social media user, you may have noticed that the past year…

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