Sweet! Digital Media is Free!
Published on 6th February 2012

Apparently, digital is free! Okay, while P&G’s CEO, Robert McDonald, doesn’t actually say anything as naive as…

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Top 5 Tips to Keep Your Account Management Partnership Running Smoothly
Published on 3rd February 2012

If you work in digital account management, you need to know EVERYTHING. You are involved…

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Are Businesses lacking Strategies for Paid Search?
Are Businesses lacking Strategies for Paid Search?
Published on 18th January 2012

I was a little surprised to read the findings of a recent report conducted by the WFA citing that businesses lack strategies for paid search, especially when you acknowledge how advanced we now are in paid search; from the part it has to play in the click path to pure return on investment.






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