Google Authorship
Why you should be using Google Authorship
Published on 3rd February 2014

Content is central to online marketing activity. This is not news. All modern online marketers…

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search engine marketing terminology
Search Engine Marketing Terms, Part 1: PPC
Published on 18th July 2013

Working in the world of Pay per Click (PPC) it can be easy to forget…

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Is CPA the right model for you?
Is CPA the right model for you?
Published on 3rd April 2012

As a performance-based search agency we frequently work with clients on a purely CPA (Cost…

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MSYH
Yahoo! and Microsoft Search Alliance Workshop
Published on 12th March 2012

Last week I attended the Yahoo! and Microsoft Search Alliance Workshop at the fantastic Soho…

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5 tips for maximising ROI with PPC
5 tips for maximising ROI with PPC
Published on 21st December 2011

Following on from my previous post in which I discussed [Higher Positions Don’t Necessarily Mean Higher…

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Higher Positions Don't Necessarily Mean Higher ROI
Higher Positions Don’t Necessarily Mean Higher ROI
Published on 14th December 2011

One of the services that Google offers to agencies is a dedicated account manager to…

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