ACCOUNT MANAGEMENT

• Responsible for campaigns’ activation, optimisation and reporting across various channels i.e. Facebook, Instagram, Youtube, TikTok, Snapchat and Pinterest
• Regularly undertake account audits to improve performance

• Undertake account hygiene checks
• Provide briefs to the creative team

• Keyword optimisation and mining, ad copy creation, device optimistation and audience bidding
• Keyword gap analysis to identify areas of opportunity and account expansion
• Check daily budget pacing and escalate any issues to the Biddable Media Account Manager
• Analysing return on investment of all Paid Social campaigns and reporting to the Social Media Account Manager
• Conduct A/B testing to improve performance
• Respond to client communications, where applicable

INSIGHTS

• Provide data insights and analysis to improve account efficiencies and drive ROI for clients

• Identify areas of opportunity and present to the Social Media Account Manager
• Contribute to weekly and monthly reports and QBRs, gathering data alongside insights
• Complete any adhoc reporting requested by Clients or Account Managers

WORKFLOW MANAGEMENT

• Work with the Account Manager to understand client approach and goals, planning daily, weekly and monthly activity on your accounts
• Manage tasks assigned to you, flagging any issues or delays to delivery
• Understand the account plan and how your own activity contributes to this
• Keep up to date with the latest changes in the paid social landscape and ensure these are communicated clearly internally

• 1+ year experience working on Paid Social channels