ACCOUNT MANAGEMENT

• Managing the performance of accounts, ensuring we are on track to deliver and identifying any issues.
• Responsible for the day to day running of accounts, including managing activity, performance and task allocation.
• Develop and maintain close and productive client relationships as well as identifing new business opportunities for existing clients.
• Be the day to day point of contact for the client including communicating day to day activity and ongoing performance.
• Work with clients to set KPIs for campaigns and ensure performance is monitored closely against client goals and contractual requirements.
• Implement impactful activity to deliver exceptional numbers.
• Manage and work to budgets/scopes of work agreed to with the client.
• Ensure account optimisation implementations have been completed.
• Lead client meetings including client calls, monthly meetings and QBRs.
• Create weekly and monthly reports, QBR decks and ad-hoc performance analysis.
• Act as a point of contact and escalation for all the assigned accounts. within your team as well as escalating any performance issues to the Account Director and Business Director.
• Create and provide campaign performance reports and ensure they are shared and communicated well to the client.
• Ensure best practise approaches are adopted throughout your team for consistent, high quality output.
• Maintain an in-depth understanding of the financial status of accounts at all times.
• Work collaboratively across the agency including with the Biddable, Data, Growth team.
• Ensure client calls and meetings are notarised and share with the client and wider team.
• Ensure daily time logging has been completed for accounts and that executives have completed their time logging.
• Communicate any campaign or client updates to all those working on the account.

STRATEGY OF ACCOUNTS

• Work with the Account Director to create account strategies.
• Maintain resource planner/digital plan.
• Create forecasts for client accounts.
• Develop a strong insight into each client’s campaign(s) and provide well-informed, strategic and timely advice to both clients and internal departments in order to continually optimise activity.
• Keep up to date with the latest changes in the SEO landscape and ensure these are communicated clearly internally.

TEAM MANAGEMENT*

• Manage, lead, and motivate a team of SEO executives.
• Delegate and brief activity to executives.
• Complete weekly 121s with direct reports.
• Review and feedback on work of executives to ensure correct level of output and performance.
• Train and develop members of your team, managing their workloads and resource allocation.
• Conduct quarterly development meetings with your team members, ensuring PDPs are in place with clear actions and objectives

*If required as part of your role. Not all Account Management roles will have team management aspects.

• Proven Agency experience
• Proven SEO experience across all areas of SEO including technical, strategy & account management