If you’ve watched a professional rugby match it’s likely you will have seen jerseys, headgear or mouth guards made by Canterbury. Their customers get a great fit and great performance. We gave Canterbury the same - improving their search marketing ROI by over 300%.
How do you stop savvy customers shopping elsewhere to try and find the same kit for less cash? Canterbury came to us to defend their position in the online marketplace. The aim? Drive sales and improve awareness of Canterbury’s growing number of official team rugby jerseys.
Improve PPC campaign performance
Expand focus on generic traffic and actual sales
Deliver slick and effective site migration
Solution: Perfectly Timed Search Campaigns
The Canterbury brand is stitched into the fabric of rugby – both in the UK and abroad. We mapped their full international rugby calendar with our own so we could run perfectly conceived, perfectly timed search campaigns to help Canterbury capitalise on all major rugby events.
Every inch of content was maximised and fed back into the campaign to propagate links, drive greater brand authority and extend valuable reach. In addition to the client’s own armoury, Found also devised, placed and optimised additional on-message content including infographics and an Instagram account.
Results: No wooden spoons
Less Spend, More Sales
Our try-scoring activity resulted in a 50% reduction in spend and a 44% increase in sales.
ROI Conversions Kicked
Search marketing ROI grew from 862% to 2,481%, at a CPA of just £2.39 - a reduction of £3.74 on every sale.
Mobile & tablets well tackled
A massive 404% increase in tablet visits and a whopping 437% increase on mobile devices. Scrummy.
"This award is an acknowledgment of all of the great work that Found do, how that work affects their customers and the digital advertising ecosystem as a whole. It’s fantastic to see digital marketeers with such sound performance roots make the large but successful leap into effective creative. Found has it all - a focus on performance, a creative edge, fantastic people, sound measurements, great results and a clear customer focus. We are looking forward to what they do next."
Helene Ambiana – Head of Google Partners EMEA
“Found delivered beyond our expectations with their clever Paid Media and YouTube campaign. The fine-tuned approach to audience targeting has brought great results with incredible engagement rates, which smashed all industry benchmarks.”
Steve Osaer – Fender
“Found have proven themselves to be an immensely valuable extension to our in-house marketing team. Their wisdom and commitment to deliver has turbo-charged our digital media strategy and we’re excited about how, together, we can continue to build the Hand Picked Hotels brand online.”
Janina Downey – Hand Picked Hotels
“Found’s ability to think outside the box has boosted both awareness and engagement with our core target audience. Their combined skills in SEO, content – including video – and paid media have cleverly thrust YHA into the mind-sets of key influencers in the travel and lifestyle community, which will significantly help us to drive long term growth and loyalty.”
Jon Smith – YHA England & Wales
"Found’s impact has been staggering. Their ability to plan effective, time-sensitive search marketing strategies has transformed our ROI."
Fiona Ferguson – Canterbury of New Zealand
"We have been very pleased with the performance, energy and attention to detail the Found team have given us. We’ve seen significant uplift in key PPC metrics across the board, including a 1763% YoY rise in ROI for our Father’s Day campaign."
James Atkinson – Funky Pigeon
If you’ve watched a professional rugby match it’s likely you will have seen jerseys, headgear or…
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