Top drawer content production agency, Xpono Digital, asked Found for some help with its newly launched Pebble Studios brand — a film, animation and virtual reality production company that helps agencies and clients meet the exploding demand for high quality, rapid turnaround content. But since opening its doors in the Spring of 2015, it had seen little online traction and had near zero organic visibility.
So in August 2015, it tasked Found to improve its positioning in organic search and get its website firing, and generating those all-important leads.
Solution: Website shipshape
A thorough and technical audit of Pebblestudios.co.uk identified some significant barriers to organic search performance. Although visually impressive, the website simply wasn’t search engine-friendly, lacked indexable landing pages and generally offered a frustrating user experience.
We recommended a website redesign and rebuilt the site on a solid SEO architecture, adding optimised landing pages where necessary to broaden keyword coverage and plug a gaping content gap. We also improved the user journey and conversion rate, while mapping redirects and tracking issues in Google Analytics to ensure a seamless transition.
Results: Total Turnaround
TWENTY #1 Rankings
20 #1 Google.co.uk rankings achieved on key search terms and a rapid rise in organic visibility resulting in qualified (and much higher quality) leads.
224% Increase in organic visits
Organic visits to PebbleStudios.co.uk grew by a whopping 224% between September 2015 and April 2016.
Keyword coverage ahoy
86 target terms ranking in the top 100 by the end of our campaign compared to just eight in October 2015.
"This award is an acknowledgment of all of the great work that Found do, how that work affects their customers and the digital advertising ecosystem as a whole. It’s fantastic to see digital marketeers with such sound performance roots make the large but successful leap into effective creative. Found has it all - a focus on performance, a creative edge, fantastic people, sound measurements, great results and a clear customer focus. We are looking forward to what they do next."
Helene Ambiana – Head of Google Partners EMEA
“Found delivered beyond our expectations with their clever Paid Media and YouTube campaign. The fine-tuned approach to audience targeting has brought great results with incredible engagement rates, which smashed all industry benchmarks.”
Steve Osaer – Fender
“Found have proven themselves to be an immensely valuable extension to our in-house marketing team. Their wisdom and commitment to deliver has turbo-charged our digital media strategy and we’re excited about how, together, we can continue to build the Hand Picked Hotels brand online.”
Janina Downey – Hand Picked Hotels
“Found’s ability to think outside the box has boosted both awareness and engagement with our core target audience. Their combined skills in SEO, content – including video – and paid media have cleverly thrust YHA into the mind-sets of key influencers in the travel and lifestyle community, which will significantly help us to drive long term growth and loyalty.”
Jon Smith – YHA England & Wales
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Fiona Ferguson – Canterbury of New Zealand
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James Atkinson – Funky Pigeon
Top drawer content production agency, Xpono Digital, asked Found for some help…
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