Randstad UK challenged Found to extract more value — specifically engagement and conversions — from its online Career Hub. While it provided valuable career, CV and interview advice, the hub was too generic and, as a result, was failing to generate the desired results.
A big part of the problem was the fact it would show, for example, nursing jobs in London to IT managers in Manchester, and present teaching-related content to engineers. Essentially, it was offering a catch-all user experience, not one tailored to the individual visitor. But catch-all often equals catch none.
Solution: The Personal Touch
Found’s partnership with personalisation specialists, Monetate, enabled it to make Randstad UK’s Career Hub dynamically change according to the needs and goals of the individual site visitor.
The Hub was effectively turned into hundreds and thousands of bespoke hubs to deliver a much more personalised experience and radically improve conversion.
On top of that, we used the information gathered from each user’s visits to further customise the Randstad homepage for when they returned, again resulting in increased conversions.
Results: Ding Dong!
£321,000 incremental GP
In just a few months, Found added £321,000 incremental GP for Randstad and increased the site conversion rate by a significant 10.5%.
The personalised Career Hub generated an additional 23,000 applications, from the right people for the right roles.
Increased submission rates
A 27% increase in CV submission rates, with job application rates also growing by 26%
"This award is an acknowledgment of all of the great work that Found do, how that work affects their customers and the digital advertising ecosystem as a whole. It’s fantastic to see digital marketeers with such sound performance roots make the large but successful leap into effective creative. Found has it all - a focus on performance, a creative edge, fantastic people, sound measurements, great results and a clear customer focus. We are looking forward to what they do next."
Helene Ambiana – Head of Google Partners EMEA
“Found delivered beyond our expectations with their clever Paid Media and YouTube campaign. The fine-tuned approach to audience targeting has brought great results with incredible engagement rates, which smashed all industry benchmarks.”
Steve Osaer – Fender
“Found have proven themselves to be an immensely valuable extension to our in-house marketing team. Their wisdom and commitment to deliver has turbo-charged our digital media strategy and we’re excited about how, together, we can continue to build the Hand Picked Hotels brand online.”
Janina Downey – Hand Picked Hotels
“Found’s ability to think outside the box has boosted both awareness and engagement with our core target audience. Their combined skills in SEO, content – including video – and paid media have cleverly thrust YHA into the mind-sets of key influencers in the travel and lifestyle community, which will significantly help us to drive long term growth and loyalty.”
Jon Smith – YHA England & Wales
"Found’s impact has been staggering. Their ability to plan effective, time-sensitive search marketing strategies has transformed our ROI."
Fiona Ferguson – Canterbury of New Zealand
"We have been very pleased with the performance, energy and attention to detail the Found team have given us. We’ve seen significant uplift in key PPC metrics across the board, including a 1763% YoY rise in ROI for our Father’s Day campaign."
James Atkinson – Funky Pigeon
Randstad UK challenged Found to extract more value — specifically engagement and…