When cigarette advertising was legal, cigarette manufacturers would plan well in advance how much they would spend on marketing...
Posts in "PPC" Category
There has been a lot of excitement at Found this week. On Valentine’s day this year Google gave us...By Lauren Dodds
Landing Page Testing from a PPC Perspective (We previously covered A/B or multi-variant testing using website optimiser here) Imagine you want to...By Matthew Freedman
A debate over the effectiveness of Facebook advertising raged recently after an investigation by the BBC’s Rory Cellan-Jones, which...By Rob Barnes