As a PPC Analyst at Found, I have various strategies for setting keyword or ad group bids at the...
Posts in "PPC" Category
Google’s been under pressure lately. Q4 results missing forecast, Facebook filing their IPO; it’s getting hotter in the kitchen. Maybe...By Karl Brandt
Everyone knows that a key strategy with PPC is the creation of negative lists. You must have a tight...By Karl Brandt
We often run A/B or multi-variant tests on pages to see if we can maximise our click through rates...By Luke Townsend