Google’s been under pressure lately. Q4 results missing forecast, Facebook filing their IPO; it’s getting hotter in the kitchen. Maybe...
Posts in "PPC" Category
Everyone knows that a key strategy with PPC is the creation of negative lists. You must have a tight...By Karl Brandt
We often run A/B or multi-variant tests on pages to see if we can maximise our click through rates...By Luke Townsend
Apparently, digital is free! Okay, while P&G’s CEO, Robert McDonald, doesn’t actually say anything as naive as ‘digital media is free’,...By Karl Brandt