# Found > The latest digital marketing news & opinion. SEO, PPC & Digital Marketing tips & analysis from our experts. Subscribe to the Found blog today! --- ## Pages - [BRAND OPTIMISATION](https://www.found.co.uk/services/digital-strategy/brand-optimisation/): How does Brand Optimisation differ from traditional SEO? SEO focuses on improving a site’s rankings within search engines. Brand Optimisation... - [ENTITY OPTIMISATION](https://www.found.co.uk/services/seo/ai-seo/entity-optimisation/): What are entities in SEO? Entities in SEO represent real-world concepts, people, places, organisations, and things that search engines and... - [LLM PERFORMANCE TRACKING](https://www.found.co.uk/services/seo/ai-seo/llm-performance-tracking/): How to track SEO performance across LLMs and AI search platforms? Tracking SEO performance across LLMs and AI search platforms... - [LLM SEO](https://www.found.co.uk/services/seo/ai-seo/llm/): What does a large language model (LLM) do? Large language models are AI systems trained on vast amounts of text... - [AEO SEO](https://www.found.co.uk/services/seo/ai-seo/aeo/): What is Answer Engine Optimisation (AEO)? Answer Engine Optimisation (AEO) is the strategic process of optimising your digital presence for... - [GEO SEO](https://www.found.co.uk/services/seo/ai-seo/geo-seo/): What is Generative Engine Optimisation (GEO)? GEO is the practice of optimising your digital presence for AI‑powered search engines and... - [AI Hub](https://www.found.co.uk/ai/): “This changes everything”. Our Chief AI Officer on BBC Radio unpacks Google’s AI Mode. - [SALESFORCE](https://www.found.co.uk/platforms/salesforce/): Drive ecommerce growth with a Salesforce Commerce Cloud marketing & SEO agency. Found delivers data-led strategies that boost visibility, traffic, and sales. - [Platforms](https://www.found.co.uk/platforms/): Discover how Found powers success across leading platforms and technologies delivering digital marketing that drives measurable results at scale. - [AI SEO](https://www.found.co.uk/services/seo/ai-seo/): What is AI-powered search? AI-powered search doesn’t just scan for keywords - it understands what people actually mean. Using natural... - [META ADVERTISING](https://www.found.co.uk/services/paid-media/paid-social/meta-advertising/): What are Meta Ads? Meta Ads are paid advertising placements across Meta’s suite of platforms—including Facebook, Instagram, Messenger, and the... - [MASTER SERVICES TERMS & CONDITIONS 2025](https://www.found.co.uk/master/): 1. 1 These Terms and Conditions (“Master Services Terms and Conditions”) shall apply to the provision of Services by Found... - [SEARCH ENGINE OPTIMISATION](https://www.found.co.uk/search-engine-optimisation/): https://www. youtube. com/watch? v=9CriJMcqmQc - [INTERNATIONAL DIGITAL MARKETING AGENCY](https://www.found.co.uk/international-digital-marketing-agency/): What is international digital marketing? International digital marketing involves promoting products or services beyond a brand’s domestic market through channels... - [DIGITAL EXPERIENCE](https://www.found.co.uk/services/digital-experience/): What is digital experience (DX)? Digital experience is a vital element of digital marketing, encompassing every interaction between a business... - [DIGITAL MARKETING AGENCY,  NEW YORK](https://www.found.co.uk/digital-marketing-agency-new-york/): Digital Marketing Agency NY | Found 68 Greene Street, 3rd Floor New York, NY 10012 USA Talk to us: 1... - [Sitemap](https://www.found.co.uk/sitemap/): Find your way around Found easily using our sitemap. - [GOOGLE ADS](https://www.found.co.uk/services/paid-media/ppc/google-ads/): Found is a Google Ads management agency based in London. As a Premier Google Partner, our expert team will accelerate your growth online. - [YOUTUBE VIDEO ADVERTISING](https://www.found.co.uk/services/paid-media/paid-social/youtube-video-advertising/): Found is an expert YouTube video advertising agency. Our team of YouTube video ads management experts will supercharge your growth online. Get in touch. - [FACEBOOK ADVERTISING](https://www.found.co.uk/services/paid-media/paid-social/facebook-advertising/): At a London-based Facebook advertising agency Found, we create bespoke campaigns to drive engagement and action to position you as an industry leader. - [REMARKETING](https://www.found.co.uk/services/paid-media/remarketing/): Found is a remarketing agency based in London. Our remarketing services team will accelerate your performance online. Find out more today! - [INSTAGRAM ADVERTISING](https://www.found.co.uk/services/paid-media/paid-social/instagram-advertising/): At a London-based Instagram advertising agency Found, we create bespoke campaigns to drive engagement and action to position you as an industry leader. - [AMAZON ADVERTISING](https://www.found.co.uk/services/paid-media/amazon-advertising/): Found is an expert Amazon PPC agency based in London. Our team of Amazon advertising specialists will supercharge your growth online. Get in touch today. - [TIKTOK ADVERTISING](https://www.found.co.uk/services/paid-media/paid-social/tiktok-advertising/): Found is an expert TikTok advertising agency. Our team of TikTok ads management experts will supercharge your growth online. Get in touch today. - [FEED OPTIMISATION](https://www.found.co.uk/services/paid-media/ppc/feed-optimisation/): Digital growth agency Found can help you achieve a better ROI across product shopping campaigns with feed optimisation. Find out more here. - [PPC CONSULTANCY](https://www.found.co.uk/services/paid-media/ppc/ppc-consultancy/) - [PPC AUTOMATION](https://www.found.co.uk/services/paid-media/ppc/ppc-automation/): Multi-award-winning PPC agency Found can help you achieve a better performance online with PPC automation and scripts. Find out more here. - [PINTEREST ADVERTISING](https://www.found.co.uk/services/paid-media/paid-social/pinterest-advertising/): Found is an expert Pinterest advertising agency. Our team of Pinterest ads management specialists will supercharge your growth online. Get in touch! - [DISPLAY](https://www.found.co.uk/services/paid-media/display/): Found is a display advertising agency based in London. Our display marketing campaigns are data-driven & highly targeted - guaranteed to deliver a return. - [X/TWITTER ADVERTISING](https://www.found.co.uk/services/paid-media/paid-social/x-advertising/): Found is an expert Twitter advertising agency. Our team of Twitter ads management specialists will supercharge your growth online. Get in touch today. - [TERMS AND CONDITIONS (PRIOR TO MAY 2021)](https://www.found.co.uk/old-terms-and-conditions-2/): Master Services Terms & Conditions 1. 1 These Terms and Conditions (“Master Services Terms and Conditions”) shall apply to the... - [TERMS AND CONDITIONS (PRIOR TO JULY 2017)](https://www.found.co.uk/old-terms-and-conditions/): 1. APPLICATION 1. 1 These Terms and Conditions (“Master Services Terms and Conditions”) shall apply to the provision of Services by... - [FOUND COOKIE POLICY](https://www.found.co.uk/cookie-policy/) - [PPC Keyword Tool](https://www.found.co.uk/ppc-keyword-tool/): Get in touch - [LINKEDIN ADVERTISING](https://www.found.co.uk/services/paid-media/paid-social/linkedin-advertising/): Found is an expert LinkedIn advertising agency based in London. Our team of LinkedIn ads management specialists will supercharge your growth online. - [REPUTATION MANAGEMENT](https://www.found.co.uk/services/digital-pr/reputation-management/): At Found, Reputation Management Agency, we improve your online brand reputation and support your business goals with bespoke consultancy services. - [MICROSOFT ADS](https://www.found.co.uk/services/paid-media/ppc/microsoft-ads/): Found is a Microsoft Advertising agency based in London. Our Microsoft Ads management team will accelerate your growth online. Find out more today. - [WORDPRESS SEO](https://www.found.co.uk/services/seo/wordpress-seo/): Found is an experienced WordPress SEO agency that can accelerate your online visibility. We understand WordPress SEO challenges and will take your site to the next level. - [SHOPIFY SEO](https://www.found.co.uk/services/seo/shopify-seo/): What is Shopify? Shopify is a powerful ecommerce platform built for businesses that want to grow. It streamlines everything—from custom... - [ADOBE COMMERCE](https://www.found.co.uk/services/seo/adobe-commerce/): Found is an experienced Adobe Commerce SEO agency that can accelerate your ecommerce sales. We will take your site to the next level! - [A/B TESTING](https://www.found.co.uk/services/cro/ab-testing/): Turn website clicks into revenue with Found's results-driven A/B testing strategies and services that maximise ROI. - [WOOCOMMERCE SEO](https://www.found.co.uk/services/seo/woocommerce-seo/): Found is a multi-award-winning SEO agency based in London that specialises in Woocommerce SEO. Get in touch with one of our Woocommerce experts! - [YOUTUBE SEO](https://www.found.co.uk/services/seo/youtube-seo/): Found is a multi-award-winning SEO agency based in London that specialises in YouTube SEO. Get in touch with one of our YouTube experts today. - [SEO TRAINING](https://www.found.co.uk/services/seo/seo-training/) - [VOICE SEARCH](https://www.found.co.uk/services/seo/voice-search/): Found is a multi-award-winning SEO agency based in London that specialises in voice search SEO. Get in touch with one of our voice search specialists today. - [SEO MIGRATION](https://www.found.co.uk/services/seo/website-migrations/): What is website migration? Website migration is the process of making significant changes to a website that can impact its... - [SEO AUDIT](https://www.found.co.uk/services/seo/seo-auditing/): London-based SEO agency Found offers SEO auditing services that will supercharge your organic growth online. Get in touch today. - [APP STORE OPTIMISATION](https://www.found.co.uk/services/seo/app-store-optimisation/): Drive quality app downloads with our app store optimisation service. Get in touch today to find out how we can supercharge your app store performance. - [MOBILE SEO](https://www.found.co.uk/services/seo/mobile-seo/): London-based SEO agency Found offers expert mobile SEO consultancy services that will supercharge your organic mobile growth online. Get in touch today. - [Everysearch](https://www.found.co.uk/everysearch/): Everysearch™ recognises the diverse world of search beyond traditional engines. Visit us to learn more about Found’s Everysearch™ approach and opportunities. - [DIGITAL PR TRAINING](https://www.found.co.uk/services/digital-pr/training/) - [CONSUMER PR](https://www.found.co.uk/services/digital-pr/consumer-pr/) - [Google Premier Partner](https://www.found.co.uk/google-premier-partner/) - [SEO CONSULTANCY](https://www.found.co.uk/services/seo/seo-consultancy/): Found is a multi-award-winning SEO consultancy agency based in London that harnesses the efficiencies of technology and human brilliance to drive growth. - [LOCAL SEO](https://www.found.co.uk/services/seo/local-seo/): London-based SEO agency Found offers expert local SEO consultancy services that will supercharge your organic local growth online. Get in touch today. - [MEDIA PLANNING](https://www.found.co.uk/services/digital-strategy/media-planning/): What is Media Planning? Media planning is the process of selecting the optimal mix of media platforms to advertise a... - [TAG MANAGEMENT](https://www.found.co.uk/services/data/tag-management/): What is Tag Management and how does it work? Tag management is organising and deploying various tracking codes and snippets... - [AUDIT & CONSULTANCY](https://www.found.co.uk/services/digital-strategy/digital-marketing-audit/) - [MARKET RESEARCH](https://www.found.co.uk/services/digital-strategy/market-research/): What is Market Research Market research is a strategy-led approach to collecting, analysing and interpreting information about target markets including... - [VIDEO](https://www.found.co.uk/services/video/): What are Video Production services? Video production services are the creation of high-quality and engaging video content used for different... - [LUMINR](https://www.found.co.uk/luminr/): What is Luminr? Luminr is an advanced market intelligence tool that leverages AI and machine learning to provide comprehensive insights... - [AI & AUTOMATION](https://www.found.co.uk/services/data/ai-automation/): What is Artificial Intelligence (AI)? Artificial Intelligence (AI) is a branch of technology that allows machines to think and learn... - [ANALYTICS](https://www.found.co.uk/services/data/analytics/): What do companies use Data Analytics for? Companies use Data Analytics primarily to unlock insights hidden within their data. By... - [DATA SCIENCE](https://www.found.co.uk/services/data/data-science/): What is Data Science? Data Science is the study of large volumes of data, which involves extracting meaningful insights from... - [GOOGLE SHOPPING](https://www.found.co.uk/services/paid-media/ppc/google-shopping/): Found is a Google Shopping management agency based in London. As a Premier Google Partner, our expert team will deliver the highest ROAS. Get in touch. - [CONTENT MARKETING](https://www.found.co.uk/services/content-marketing/): What is Content Marketing? Content marketing is a marketing strategy deployed to attract and engage audiences by creating and sharing... - [INFLUENCER](https://www.found.co.uk/services/influencer-marketing/): What is Influencer Marketing? Influencer Marketing is a form of social media marketing, where brands collaborate with online creators to... - [PAID SOCIAL](https://www.found.co.uk/services/paid-media/paid-social/): What is a Paid Social Agency? A paid social media agency is your go-to partner for turning social platforms into... - [TECHNICAL SEO](https://www.found.co.uk/services/seo/technical-seo/): What is Technical SEO? Technical SEO is the process of optimising a website that helps search engines find, crawl and... - [CREATIVE](https://www.found.co.uk/services/creative/): What does a Creative Agency do? A creative agency transforms ideas into reality, creating compelling visual and strategic stories that... - [PPC](https://www.found.co.uk/services/paid-media/ppc/): What is PPC and how does it work? PPC (pay-per-click) is a key part of digital marketing that allows businesses... - [PROGRAMMATIC](https://www.found.co.uk/services/paid-media/programmatic/): What is Programmatic Advertising? In today's digital advertising landscape, programmatic marketing plays a crucial role. This automated strategy, driven by... - [DIGITAL PR](https://www.found.co.uk/services/digital-pr/): What is Digital PR? Digital PR boosts a brand's online presence through various tactics like content creation, social media, and... - [INTERNATIONAL SEO](https://www.found.co.uk/services/seo/international-seo/): What is International SEO? International SEO involves expanding your website's organic visibility on search engine results pages (SERPs) across various... - [ECOMMERCE SEO](https://www.found.co.uk/services/seo/ecommerce-seo/): What is Ecommerce SEO? Ecommerce SEO is the practice of optimising an online store's website and content to improve its... - [IN-HOUSING](https://www.found.co.uk/services/digital-strategy/inhouse-support/) - [STRATEGY](https://www.found.co.uk/services/digital-strategy/): What is a Digital Marketing strategy? A digital marketing strategy is a comprehensive plan outlining how brands can leverage online... - [DATA & AI](https://www.found.co.uk/services/data/): What does a Data Consulting company do? A data consulting agency specialises in providing expert guidance and services related to... - [PAID MEDIA](https://www.found.co.uk/services/paid-media/): What is Paid Media? Paid media, a key facet of digital advertising, involves businesses investing to showcase ads across diverse... - [Diversity & Inclusion](https://www.found.co.uk/about-us/diversity-and-inclusion/): At Found, we’re laser-focused on nurturing diversity and fostering a culture where inclusivity isn’t just a buzzword; it’s our reality. - [Careers](https://www.found.co.uk/about-us/careers/): Whether you're embarking on your digital marketing career or have a tonne of experience to bring to the table, we'd love to hear from you. - [Growth for Good](https://www.found.co.uk/about-us/growth-for-good/): At Found, we're dedicated to fostering community growth and engaging in driving positive change, guided by our five core values and ethical standards. - [Contact](https://www.found.co.uk/contact/): Oh hey! It's time to get Found. We'd love to hear from you and we're looking forward to receiving your brief. - [About us](https://www.found.co.uk/about-us/): We’re Found, the Everysearch™ agency driving unparalleled performance across every searchable platform. Make every search count. Get Found! - [Awards](https://www.found.co.uk/about-us/awards/): Found have won quite a few Digital Marketing awards over the years — we’re proud of all our awards & accreditations. - [Case Studies](https://www.found.co.uk/case-studies/): At Found, we don’t just ‘do’ digital marketing, PPC & SEO - we live and breathe it. We love a challenge. And we love to write thrilling success stories. - [Meet the Team](https://www.found.co.uk/meet-the-team/) - [Resources](https://www.found.co.uk/resources/): Find our growing list of tools, white papers, case studies and more, all available for download. - [Sectors](https://www.found.co.uk/sectors/) - [CONVERSION RATE OPTIMISATION](https://www.found.co.uk/services/cro/): What is Conversion Rate Optimisation? Conversion rate optimisation (CRO) is the process of increasing the percentage of users on a... - [SEO](https://www.found.co.uk/services/seo/): SEO Agency London | Found Johnson Building, 77 Hatton Garden, London, EC1N 8JS, UK Talk to us: 0207 653 6709 - [SERVICES](https://www.found.co.uk/services/): As a fully integrated digital marketing agency, we excel in delivering robust business outcomes, blending expertise with creativity for standout results. - [Blog](https://www.found.co.uk/blog/): The latest digital marketing news & opinion. SEO, PPC & Digital Marketing tips & analysis from our experts. Subscribe to the Found blog today! - [Digital Marketing Agency London | Digital Agency UK](https://www.found.co.uk/): Is your Digital Marketing Agency as agile as your business? 45% of brands want flexible models. Don’t stick with rigid. Ready to adapt? - [PRIVACY POLICY](https://www.found.co.uk/privacy-policy/): Introduction Welcome to the Found Group Limited (“Found”) privacy policy. Found is part of the Tomorrow Group. Found respects your privacy... --- ## Sectors - [LUXURY](https://www.found.co.uk/sectors/luxury-marketing-agency/): https://www. youtube. com/watch? v=9CriJMcqmQc What is luxury marketing? Luxury digital marketing is a specialised approach designed to elevate high-end brands... - [TRAVEL](https://www.found.co.uk/sectors/travel-marketing-agency/): https://www. youtube. com/shorts/Rb6DbkF5DDc What is travel digital marketing? It’s about using the right blend of digital strategies - paid ads,... - [HOSPITALITY](https://www.found.co.uk/sectors/hospitality-marketing-agency/): https://www. youtube. com/watch? v=9CriJMcqmQc What is hospitality digital marketing? Hospitality digital marketing is all about using the right mix of... - [B2B](https://www.found.co.uk/sectors/b2b-marketing-agency/): https://www. youtube. com/watch? v=9CriJMcqmQc&t=4s What is B2B marketing? B2B marketing refers to marketing tactics such as paid advertising, SEO, digital... - [FINANCIAL & PROFESSIONAL](https://www.found.co.uk/sectors/financial-services-marketing-agency/): https://www. youtube. com/watch? v=9CriJMcqmQc What is Financial Services marketing? Financial services marketing refers to the strategic activities undertaken by financial... - [SAAS](https://www.found.co.uk/sectors/saas-marketing-agency/): https://www. youtube. com/watch? v=9CriJMcqmQc What is SaaS marketing? SaaS marketing refers to the specialised marketing strategies deployed by Software as... - [ECOMMERCE](https://www.found.co.uk/sectors/ecommerce-marketing-agency/): https://www. youtube. com/watch? v=9CriJMcqmQc What is ecommerce? Ecommerce is the digital revolution of buying and selling, allowing businesses to operate... - [FINTECH](https://www.found.co.uk/sectors/fintech-marketing-agency/): https://www. youtube. com/watch? v=9CriJMcqmQc What is Fintech marketing? Fintech marketing is a strategic approach to promoting financial technology companies through... - [HOSPITALITY & TRAVEL](https://www.found.co.uk/sectors/hospitality-travel/): https://www. youtube. com/shorts/Rb6DbkF5DDc What is hospitality and travel digital marketing? Hospitality and travel digital marketing encompasses a range of strategies... --- ## Case Studies - [THE CLERMONT](https://www.found.co.uk/case-studies/clermont-cro-case-study/) - [1ST CENTRAL](https://www.found.co.uk/case-studies/1st-central/): How Found helped 1st Central drive a 36% reduction in CPA YoY and stay ahead of the curve through innovative Paid Search strategies. - [TOOLSTATION](https://www.found.co.uk/case-studies/toolstation/) - [EDF ENERGY](https://www.found.co.uk/case-studies/edf-energy/): How Found helped EDF drive a 95% lead increase through Paid Search auditing and consultancy. - [CHAMPNEYS](https://www.found.co.uk/case-studies/champneys/): How Found helped Champneys drive a 35% revenue uplift through targeted PPC strategy. - [HOXTON](https://www.found.co.uk/case-studies/hoxton/): How Found helped the Hoxton drive a 60% revenue uplift YoY on Meta whilst maintaining an efficient use of spend across international campaigns. - [THE CLERMONT HOTEL](https://www.found.co.uk/case-studies/the-clermont-hotel/): How Found drove 56% more blog traffic for The Clermont Hotel through SEO content activity. - [BLACKHAWK NETWORK](https://www.found.co.uk/case-studies/black-hawk-network/): How Found helped One4All drive a 194% revenue uplift through Meta Advertising campaigns. - [VITA STUDENT](https://www.found.co.uk/case-studies/vita-student/): How Found gained 15.3M impressions and 90K social clicks for Vita Student by a creative influencer and paid social campaign on Meta, TikTok & Snapchat. - [TRUST PAYMENTS](https://www.found.co.uk/case-studies/trust-payments/): How Found drove 51% more blog traffic for Trust Payments through SEO content optimisation activity. - [ONE4ALL](https://www.found.co.uk/case-studies/one-4-all/): How Found helped One4All drive a 116% conversion uplift through targeted PPC campaign activity. - [SECRET SALES](https://www.found.co.uk/case-studies/secret-sales/): How Found helped Secret Sales unlock more than a £1m in incremental profit through an AI-driven paid search strategy. - [CLERMONT HOTEL GROUP](https://www.found.co.uk/case-studies/clermont-hotel-data-ai/): How Found helped Clermont Hotel Group bridge the gap between data & hospitality to drive a remarkable guest experience through data. - [RANDSTAD](https://www.found.co.uk/case-studies/randstad-video/): How Found launches a unique Women in Work campaign to coincide with International Women's Day. The results were brilliant with national press coverage. - [BONMARCHÉ](https://www.found.co.uk/case-studies/bonmarche/): How Found increased Bonmarche's Paid ROI by 194% YoY with an efficiently executed paid campaign, social support and re-engagement & remarketing. - [ALLCLEAR](https://www.found.co.uk/case-studies/all-clear/): How Found increased visibility of non-branded terms by 292% by optimising the site for keyword opportunities and improving its technical navigation. - [FENDER](https://www.found.co.uk/case-studies/fender-dont-fret/): How Found gained 8.9m impressions on YouTube for Fender by a clever Paid Media ad YouTube campaign which was a fine-tuned approach to audience targeting. - [QUESTBACK](https://www.found.co.uk/case-studies/questback/) - [YOUTH HOSTELS ASSOCIATION (YHA)](https://www.found.co.uk/case-studies/yha/) - [RANDSTAD](https://www.found.co.uk/case-studies/randstad-wiw/): How Found launched a unique Women in Work campaign to coincide with International Women's Day. The results were brilliant with national press coverage. - [FUNKY PIGEON](https://www.found.co.uk/case-studies/funky-pigeon/): How Found helped Funky Pigeon drive a 224% YoY paid uplift and 1644% ROI during Father's Day. Read the low-down on it and other great paid search results. - [CLARKS ORIGINALS](https://www.found.co.uk/case-studies/clarks-originals-wallabees/): How Found gained 69k likes and comments for Clarks with creative influencer marketing campaigns, ensuring genuine followers and an authentic brand fit. - [CLERMONT HOTEL GROUP](https://www.found.co.uk/case-studies/clermont-hotel-group/): How Found made CRO improvements to the booking bar across hotel pages helping to drive a significant increase in conversion rate. - [BONMARCHÉ](https://www.found.co.uk/case-studies/bonmarche-cro/): How Found drove an additional £777,951 in revenue from the Bonmarche site through CRO A/B testing activity. - [BONMARCHÉ](https://www.found.co.uk/case-studies/bonmarche-pinterest/) - [TAYLOR & FRANCIS](https://www.found.co.uk/case-studies/taylor-francis/): How Found gave clear next steps on how to drive digital marketing value across multiple channels using the Luminr platform insights. - [THE CLERMONT HOTEL](https://www.found.co.uk/case-studies/the-clermont-hotel-seo/): How Found assisted The Clermont Hotel brand in migrating their websites to a new domain as part of a re-brand. - [ROOMEX](https://www.found.co.uk/case-studies/roomex/): How Found drove high-quality leads for Roomex through tailored PPC strategy to effectively target and capture desired audiences. - [HOUSE OF MARLEY](https://www.found.co.uk/case-studies/house-of-marley/): How Found helped House of Marley to reach a 22.3m target audience through a diverse influencer and paid social campaign. --- ## Posts - [September 2025 Google Search Console impressions drop; what's really happening? ](https://www.found.co.uk/blog/september-2025-google-search-console-impressions-drop-whats-really-happening/): Key takeaways: The situation: What we’re seeing Over the past few days (since around 10-14 September 2025), many sites (ours... - [CHATGPT SEO: HOW TO RANK ON CHATGPT](https://www.found.co.uk/blog/chatgpt-seo-how-to-rank-on-chatgpt/): What is ChatGPT? ChatGPT is OpenAI’s conversational style AI tool, designed to generate human-like answers to almost any query. Unlike... - [Entity SEO Guide](https://www.found.co.uk/blog/entity-seo-guide/): Why entity SEO matters today The era of AI-powered, semantic search has transformed how discoverability works online. Search engines now... - [ChatGPT Down: What UK Businesses Should Know About Today’s Outage](https://www.found.co.uk/blog/chatgpt-down-what-uk-businesses-should-know-about-todays-outage/): Experiencing ChatGPT not responding or seeing repeated errors? There’s a widespread ChatGPT outage this morning affecting users across the UK.... - [LLM SEO Success: How to Optimise Your Brand for Language Models](https://www.found.co.uk/blog/llm-seo-success-how-to-optimise-your-brand-for-language-models/): The search landscape has shifted from users making text based queries on Search Engines to AI powered models where users... - [GEO: What’s Generative Engine Optimisation & Best Practices](https://www.found.co.uk/blog/generative-engine-optimization-geo/): Generative Engine Optimisation (GEO) is changing the way people discover content in an AI-first world. As search shifts from static... - [Ecommerce CRO: How to boost your conversion rates?](https://www.found.co.uk/blog/ecommerce-cro-how-to-boost-your-conversion-rates/): If you want to elevate your ecommerce performance, conversion rate optimisation (CRO) is the game changer. In this guide, we’ll... - [Key takeaways from Google’s Future of Search Summit](https://www.found.co.uk/blog/key-takeaways-from-googles-future-of-search-summit/): Some of our team here at Found recently attended The Future of Search Summit at Google HQ. Insights from Google’s... - [Found fuels AI-first growth with four senior hires](https://www.found.co.uk/blog/found-fuels-ai-first-growth-with-four-senior-hires/): Found, the digital performance agency behind Everysearch™, has announced four senior appointments as it ramps up its ambition to lead... - [GOOGLE’S AI MODE ARRIVES IN THE UK. IS YOUR BRAND READY FOR IT?](https://www.found.co.uk/blog/googles-ai-mode-arrives-in-the-uk-is-your-brand-ready-for-it/): Google’s AI Mode is transforming how people search, discover, and decide – no clicks required. As search becomes more personal,... - [Our Chief AI Officer talks Google AI Mode on the BBC](https://www.found.co.uk/blog/our-chief-ai-officer-talks-google-ai-mode-on-the-bbc/): Google’s AI Mode is here. Found’s Chief AI Officer breaks down what it means for brands, search, and the future of online discovery. - [Google’s AI ads get smarter. What does it mean for brands?](https://www.found.co.uk/blog/googles-ai-ads-get-smarter-what-does-it-mean-for-brands/): Google's AI-powered ad updates promise faster, cheaper creative but is it enough to stand out? Discover what brands need to know to stay distinctive in the age of AI-first advertising. - [Answer Engine Optimisation: Ways to Master AEO SEO](https://www.found.co.uk/blog/answer-engine-optimisation-ways-to-master-aeo-seo/): Answer Engine Optimisation (AEO) is quickly becoming a must for brands looking to stay visible in the growing AI-powered search... - [The latest from Google Marketing Live 2025](https://www.found.co.uk/blog/the-latest-from-google-marketing-live-2025/): Discover the key updates from Google Marketing Live 2025 – from ads in AI Overviews to smarter bidding, creative tools and PMax enhancements. What UK marketers need to know and why it matters. - [A guide to building brand visibility for hotels through Digital PR](https://www.found.co.uk/blog/a-guide-to-building-brand-visibility-for-hotels-through-digital-pr/): Discover how Digital PR can boost your hotel’s search visibility, drive direct bookings, and earn media coverage that sets your brand apart. - [AI Summit 2025: How Artificial Intelligence Is Redefining SEO](https://www.found.co.uk/blog/ai-summit-2025-how-artificial-intelligence-is-redefining-seo/): Explore how AI is revolutionising SEO in 2025, shifting from keyword-centric tactics to conversational search and zero-click results. Discover key insights from AI Summit 2025 to future-proof your digital strategy. - [The New Search Behaviour: Visual, Social, and Happening on Google](https://www.found.co.uk/blog/social-posts-set-to-feature-in-google-search-what-this-means-for-your-brand/): From 10th July, Instagram posts will begin appearing in Google Search — a major shift for social and search. Discover what this update means for your brand, how to optimise your content, and why now’s the time to align your SEO and social strategies. - [How AI is changing user behaviour – and what that means for CRO](https://www.found.co.uk/blog/how-ai-is-changing-user-behaviour-and-what-that-means-for-cro/): Discover how AI is transforming user behaviour and what it means for your CRO strategy. Learn how to adapt, build trust, and optimise conversions in an AI-driven world. - [Google Shopping: The Ultimate Guide to Driving Revenue](https://www.found.co.uk/blog/google-shopping-the-ultimate-guide-to-driving-revenue/): Unlock the potential of Google Shopping with this ultimate guide. Learn strategies to boost visibility, drive revenue and maximise your ecommerce success. - [Found appointed by Travis Perkins to drive digital visibility](https://www.found.co.uk/blog/found-appointed-by-travis-perkins-to-drive-digital-visibility/): Found, The Everysearch™ Agency, has been appointed by Travis Perkins to lead digital growth and visibility, marking a major partnership in the UK building supplies sector. - [Google I/O 2025: AI Everywhere and What It Means for Search](https://www.found.co.uk/blog/google-i-o-2025-ai-everywhere-and-what-it-means-for-search/): Discover the key takeaways from Google I/O 2025, where AI took centre stage. From AI-powered search to generative media and developer tools, we explore what this shift means for brands and digital strategy. - [THE STATE OF LUXURY: TRENDS RESHAPING LUXURY MARKETING IN 2025](https://www.found.co.uk/blog/the-state-of-luxury-trends-reshaping-luxury-marketing-in-2025/): Explore the key trends reshaping luxury marketing in 2025, from digital innovation to evolving consumer demands, and discover how brands can stay ahead. - [Controlling AI Access to Website Content with LLMS.txt](https://www.found.co.uk/blog/controlling-ai-access-to-website-content-with-llms-txt/): Discover how LLMS.txt empowers website owners to control how their content is used by AI models. Learn why it matters, who should use it, and how it helps protect your IP in the age of generative AI. - [2025 B2B Marketing Trends](https://www.found.co.uk/blog/2025-b2b-marketing-trends/): Explore the top 2025 B2B marketing trends, including AI, content, and data-driven strategies to drive growth and stay ahead in the competitive landscape. - [2025 Ecommerce Marketing Trends](https://www.found.co.uk/blog/2025-ecommerce-marketing-trends/): Discover the top 2025 ecommerce marketing trends & statistics. Stay ahead with insights on growth, consumer behaviour, and digital strategies for success. - [Hotel PPC Ads: The Complete Guide to Hotel Advertising](https://www.found.co.uk/blog/hotel-ppc-ads-the-complete-guide-to-hotel-advertising/): Master Hotel PPC Ads with this complete guide. Optimise your hotel advertising strategy for better visibility and more bookings. - [The CRO process: How to optimise your website ](https://www.found.co.uk/blog/the-cro-process-how-to-optimise-your-website/): Discover how to optimise your website with a proven CRO process. Learn to identify friction points, develop actionable test ideas, and refine user journeys to boost conversions and enhance user experience. - [Social media as a search engine ](https://www.found.co.uk/blog/social-media-as-a-search-engine/): 40% of Gen Z now use social media as search engines. Learn how social media platforms like TikTok are transforming how we discover and consume information. - [Why Isn’t My Brand Appearing In AI Search Tools?](https://www.found.co.uk/blog/why-isnt-my-brand-appearing-in-ai-search-tools/): Why Isn’t My Brand Appearing in AI Search Tools? - [Mastering SEO for Travel Websites: Tips and Strategies](https://www.found.co.uk/blog/seo-for-travel-websites-tips-and-strategies/): Discover proven strategies to boost traffic and conversions on your travel website with this comprehensive guide to travel SEO tips. - [2025 SEO landscape and Google Algorithm updates](https://www.found.co.uk/blog/2025-seo-landscape-and-google-algorithm-updates/): A comprehensive guide explaining all the major Google algorithm updates in 2025. Learn about the SEO landscape today. - [How to Succeed with Reddit Ads: A Beginner’s Guide](https://www.found.co.uk/blog/how-to-succeed-with-reddit-ads-a-beginners-guide/): Learn to succeed with Reddit Ads. This beginner's guide covers advantages, ad types and best practices for your brand to succeed. - [Best AI Marketing Tools for Success in 2025](https://www.found.co.uk/blog/best-ai-marketing-tools-for-success-in-2025/): Accelerate growth in 2025 with top AI marketing tools that enhance efficiency by automating campaigns and activities, driving scalability like never before. - [Paid Social Trends For 2025](https://www.found.co.uk/blog/paid-social-trends-for-2025/): Found Paid Social team have provided their expert insights and knowledge into the biggest Paid Social trends for 2025. Take a look… - [Agency In The Spotlight Webinar](https://www.found.co.uk/blog/a-round-up-from-our-recent-exclusive-agency-in-the-spotlight-webinar-with-producthero/): Last week, our Director of Growth, Harry Calvin Williams, and Senior PPC Account Manager, Ella-Rose Hatchwell took to the screens across the globe in an exclusive Webinar series, Agency In The Spotlight. - [2025 Travel Trends You Need to Know](https://www.found.co.uk/blog/here-are-10-of-the-key-travel-trends-that-uk-businesses-and-marketers-need-to-know-to-stay-ahead-of-the-curve-and-competitors/): Here are 10 of the key travel trends that UK businesses and marketers need to know to stay ahead of the curve and competitors. - [Introducing FoundLabs](https://www.found.co.uk/blog/introducing-foundlabs/): We’re excited to announce the launch of FoundLabs, our dedicated innovation hub designed to revolutionise how we work across the Tomorrow Group. - [Reddit's AI Search Tool: What you need to know and how it could transform your digital strategy](https://www.found.co.uk/blog/reddits-ai-search-tool-what-you-need-to-know/): Reddit has made waves with its revamped AI-powered search tool, signalling a new era for how users and brands interact with the platform. - [The Ultimate Guide to the B2B Buyer's Journey with Everysearch™](https://www.found.co.uk/blog/the-ultimate-guide-to-the-b2b-buyers-journey-with-everysearch/): The B2B buyer's journey has changed. Learn how to apply the unique Everysearch™ approach to help your B2B business navigate the digital landscape successfully. - [2025 Hospitality Marketing Trends: Going Beyond Traditional Search Engines](https://www.found.co.uk/blog/2025-hospitality-marketing-trends-going-beyond-traditional-search-engines/): Discover the latest hospitality marketing trends to supercharge your digital marketing strategy in 2025. Read our guide today. - [Navigating Google’s AI Overviews](https://www.found.co.uk/blog/navigating-googles-ai-overviews/): Optimise your site for AI-driven search results like Google’s AI Overviews with actionable tips to boost visibility and adapt to evolving SEO trends. - [Driving Industry-Leading Success: Found Wins at the UK Search Awards](https://www.found.co.uk/blog/found-wins-at-the-uk-search-awards/): We’re thrilled to announce that Found has been honoured with the Best Use of Search – B2C for large agencies award at the prestigious UK Search Awards. - [JavaScript SEO Best Practices](https://www.found.co.uk/blog/javascript-seo-best-practices/): Learn how JavaScript impacts SEO and how Google handles JS sites. Explore best practices to optimise your site for improved visibility and performance. - [Reputation Management: How to Manage Your Business Reputation Online](https://www.found.co.uk/blog/reputation-management-how-to-manage-your-business-reputation-online/): Explore strategies for managing your business reputation online to enhance trust & increase visibility. Read our comprehensive guide to Reputation Management. - [How to Craft Effective SEO Meta Descriptions for Your Ecommerce Website](https://www.found.co.uk/blog/meta-descriptions-for-ecommerce/): Learn to craft effective SEO meta descriptions for your ecommerce site. Boost click-through rates with our expert tips and strategies. - [Navigating Privacy Changes: PPC strategies in a Cookieless world](https://www.found.co.uk/blog/navigating-privacy-changes-ppc-strategies-in-a-cookieless-world/): Google’s much anticipated ‘Cookieless Future’ is finally upon us. Here is what you need to know about it all. - [Blue Sky: Exploring New Horizons in Social Media Platforms](https://www.found.co.uk/blog/exploring-new-horizons-in-social-media-platforms/): Jamie Klingler explores new social media platform Blue Sky and shares her thoughts on this new horizon in social media. - [Everything is Influenced](https://www.found.co.uk/blog/everything-is-influenced/): Stevie Johnson, MD of Disrupt (Found’s sister company), delves into the ever evolving landscape of influencer marketing at Web Summit. - [Black Friday 2024 in the UK: Trends and Tips for Businesses](https://www.found.co.uk/blog/black-friday-2024-in-the-uk-trends-and-tips-for-businesses/): Here are key insights into what UK businesses can expect this Black Friday and how they can capitalise on emerging trends. - [Optimising Google Shopping Ads for Black Friday](https://www.found.co.uk/blog/optimising-google-shopping-ads-for-black-friday/): This guide outlines effective strategies to ensure your Google Shopping Ads campaigns are prepared to capture the surge in online shopping activity across the Black Friday season. - [The Benefits of Partnering with a PPC Agency](https://www.found.co.uk/blog/the-benefits-of-partnering-with-a-ppc-agency/): Looking to accelerate your paid search performance? Learn about the benefits of working with a reputable PPC agency. Read our guide. - [Found. & Edyn: Global Partnership](https://www.found.co.uk/blog/found-x-edyn-global-partnership/): Leading digital marketing agency, Found, The Everysearch™ Agency, has been appointed by hospitality powerhouse Edyn, to spearhead its digital organic presence. - [6 Steps to a Successful PPC Brand Bidding Strategy](https://www.found.co.uk/blog/6-steps-to-a-successful-ppc-brand-bidding-strategy/): Learn how to implement effective strategies and techniques to help you successfully optimise PPC brand bidding campaigns. Read our guide. - [Pinterest Insights for 2024](https://www.found.co.uk/blog/pinterest-insights-for-2024/): As we prepare for the festive season, Pinterest appears to be a space where a new breed of “High-Action Festive Shoppers” is emerging. - [Best SEO Agencies in the UK](https://www.found.co.uk/blog/best-seo-agencies/): Explore the Top 10 SEO agencies with reviews and pricing details. Compare expert services to find the best fit for your business and boost your online presence! - [Watch "Navigating audience complexities: A CMO's blueprint for sustainable growth"](https://www.found.co.uk/blog/watch-navigating-audience-complexities-a-cmos-blueprint-for-sustainable-growth/): We were delighted to attend, and deliver a keynote speech at, the 2024 GDS Summit in Ireland and now have a full recording of our session, “Navigating audience complexities: A CMO's blueprint for sustainable growth” available for you to watch upon request. - [2024 SEO Landscape: Key Google Search Algorithm Updates](https://www.found.co.uk/blog/2024-seo-landscape-key-google-search-algorithm-updates/): A comprehensive guide explaining all the major Google algorithm updates in 2024. Learn about the SEO landscape today. - [EVERYSEARCH™ x TRAVEL: The year of the Friendcation ](https://www.found.co.uk/blog/everysearch-x-travel-the-year-of-the-friendcation/): With travel having largely recovered from the pandemic challenges, we’re starting to see a key evolution in group audience behaviour. - [What is the AIDA Model? Examples & Uses](https://www.found.co.uk/blog/what-is-the-aida-model-examples-uses/): What is the AIDA Model? Learn about the AIDA Model and how to use it in marketing to win customers. Read our guide today. - [THE FUTURE OF PPC: KEY TRENDS TO WATCH OUT FOR IN THE REMAINDER OF 2024](https://www.found.co.uk/blog/the-future-of-ppc/): 2024's PPC landscape has been thrilling with AI and machine learning leading the charge. As H1 ends, here are our insights on what to expect for the rest of the year in Search. - [VIDEO ADS IN PPC: BEST PRACTICES FOR 2024](https://www.found.co.uk/blog/video-ads-in-ppc-best-practices-for-2024/): Video ad investment is growing rapidly, outpacing overall digital advertising growth. Here we explore how this shift has come about. - [AI in Marketing: How Found Utilises AI to Transform Digital Marketing Campaigns](https://www.found.co.uk/blog/ai-in-marketing-how-found-utilises-ai-to-transform-digital-marketing-campaigns/): Want to use AI in your marketing? Learn about AI and how Found utilises it to transform digital marketing campaigns. - [The Impact of Social Media on PPC: Trends & Tactics](https://www.found.co.uk/blog/the-impact-of-social-media-on-ppc-trends-tactics/): The biggest change in search behaviour over the last few years hasn't been happening on ‘Search’ at all. Instead, the masses have been turning to Social platforms to perform searches. - [How to Plan a Website Redesign in 7 Steps: The Ultimate Guide](https://www.found.co.uk/blog/how-to-plan-a-website-redesign-in-7-steps-the-ultimate-guide/): Discover the ultimate guide to planning a website redesign in 7 easy steps. Our guide walks you through essential steps for a successful transformation. - [Harnessing the Power of AI in PPC Campaigns](https://www.found.co.uk/blog/harnessing-the-power-of-ai-in-ppc/): When it comes to PPC, the latest AI advancements should be treated as opportunities for evolution. Here's why. - [Found win 'Best use of Google Media' at the Independent Agency Awards 2024](https://www.found.co.uk/blog/found-win-best-use-of-google-media-at-the-independent-agency-awards-2024/): We’re delighted to share the news that Found has won 'Best use of Google Media' at this year’s Independent Agency Awards. - [10 Best SaaS Digital Marketing Strategies for 2024](https://www.found.co.uk/blog/10-best-saas-digital-marketing-strategies-for-2024/): Learn how to implement effective strategies and techniques to help your SaaS business navigate the digital landscape successfully in 2024. Read our guide. - [The Future of Search Marketing: Introducing Everysearch™ Approach](https://www.found.co.uk/blog/the-future-of-search-marketing-introducing-everysearch-approach/): The search landscape has undergone a significant shift, extending way beyond traditional search engines in recent years. Here is the future of search marketing. - [We're a 2024 Great Place to Work for Development](https://www.found.co.uk/blog/were-a-2024-great-place-to-work-for-development/): We've made it onto the prestigious Great Place to Work for Development list in the Medium Category. This is a brand-new category for 2024, - [Found Invest in Everysearch™](https://www.found.co.uk/blog/found-invest-in-everysearch/): Found invests £1 million to create UK-first audience insight technology. - [Everysearch™: A Transformative Digital Marketing Strategy](https://www.found.co.uk/blog/everysearch-a-transformative-digital-marketing-strategy/): A good digital marketing strategy is fundamentally a good business strategy. Today, every customer and client operates in a digital... - [SEOmonitor: AI Overviews Integration](https://www.found.co.uk/blog/seomonitor-sge-insights-integration/): The integration of AI Overviews into SEOmonitor’s platform is poised to be a game-changer for SEO professionals. Here’s how this... - [Google's Third-Party Cookie Update](https://www.found.co.uk/blog/googles-third-party-cookie-update/): Google calls off third-party cookie updates again. Our Head of SEO and resident Google expert, Dan Fernandez, explains everything you need to know about the latest updates. - [Highlights from Google Marketing Live 2024](https://www.found.co.uk/blog/highlights-from-google-marketing-live-2024/): Last week, Google Marketing Live 2024 offered an exciting glimpse into the future of advertising, showcasing how artificial intelligence (AI)... - [Search in the Gemini era](https://www.found.co.uk/blog/search-in-the-gemini-era/): Following the Google I/O 2024 announcements, Google have released a teaser video of how generative AI in Search is going to be evolving with the power of their new custom Gemini model - [Embracing AI for Enhanced Strategies](https://www.found.co.uk/blog/embracing-ai-for-enhanced-strategies/): As we continue to navigate the changes that come from the fusion of AI with traditional SEO practises, staying updated and adaptable is more crucial than ever. - [The Best Google Optimize Alternatives for Experimentation](https://www.found.co.uk/blog/the-best-google-optimize-alternatives-for-experimentation/): In case you haven’t caught wind of the news, Google has made it official: Optimize will bid farewell by the... - [Career Progression in Paid Media](https://www.found.co.uk/blog/career-progression-in-paid-media/): Progressing through the levels as a Paid Media professional is hard. So, we've broken down the key skills for each level: Account Exec, Account Manager and Account Director. - [Found shortlisted for 7 UK Search Awards](https://www.found.co.uk/blog/found-shortlisted-for-7-uk-search-awards/): We're delighted to share the news that Found have been shortlisted in SEVEN categories at this year's UK Search Awards! - [BEST PPC AGENCIES IN THE UK](https://www.found.co.uk/blog/top-10-ppc-agencies/): Choosing the right PPC agency to trust can be a thrilling yet challenging endeavour. We’ve crafted a list of the top PPC agencies to help you on your way. - [Embracing uncertainty & getting comfortable with optimising the grey](https://www.found.co.uk/blog/embracing-uncertainty-getting-comfortable-with-optimising-the-grey/): If you’re still trying to be ‘granular’, ‘maximise control’ or ‘join every dot’ with your digital advertising then t’s time to let go and embrace a new way of working. - [Found become ISO 27001:2013 Certified](https://www.found.co.uk/blog/found-become-iso-270012013-certified/): We’re absolutely delighted to become ISO 27001 certified, a globally recognised standard for information security management systems. This achievement is a testament to our unwavering commitment to protecting our client and employee data and maintaining the highest standards of information security and we couldn’t be prouder. - [A Day in the Life: Harrison Wright](https://www.found.co.uk/blog/harrison-wright/): Harrison Wright (an Client Experience Manager here at Found) discusses his role and what his day-to-day looks like at our, London-based, digital marketing agency. - [How to use Reverse Image Search](https://www.found.co.uk/blog/how-to-use-reverse-image-search/): Reverse Image Search is a powerful tool that enables you to search the internet using images instead of words. It allows you to find similar images, discover where your images are being used, and gauge their popularity. - [A Day in the Life: Will Harman](https://www.found.co.uk/blog/will-harman/): Will Harman (an SEO Account Director here at Found) discusses his role and what his day-to-day looks like at our, London-based, digital marketing agency. - [The 10 phases of planning a website](https://www.found.co.uk/blog/the-10-phases-of-planning-a-website/): Planning a website properly is no easy feat. So, our experts have put together a list of the 10 phases you should work your way through as part of your website design planning process. - [Found Table Ep.2 | Google Analytics 4 (2/2)](https://www.found.co.uk/blog/found-table-ep-2-google-analytics-4-2-2/): Today, we’re going to share the second half of our latest Found Table session with you; diving into the key benefits of transitioning over to GA4 and discussing the benefits of using GA4… - [Found Table Ep.1 | Google Analytics 4 (1/2)](https://www.found.co.uk/blog/found-table-ep-2-google-analytics-4-1-2/): Come the first of July, Universal Analytics is going to stop processing all data so it is imperative that brands take this super seriously and transition over to GA4 as soon as possible. So, in this article we discuss the points amde in our recent Found Table session all about GA4. - [Setting up reporting in GA4](https://www.found.co.uk/blog/reporting-in-ga4/): We're going to talk through the process of setting up GA4 and explain some of its key reporting features. - [The main differences between GA4 & UA](https://www.found.co.uk/blog/the-main-differences-between-ga4-ua/): With the switch from Universal Analytics (UA) to Google Analytics 4 (GA4) happening on the 1st of July 2023, we're keen to explore the main differences between GA4 and UA. - [UA vs GA4: WHAT YOU RISK FROM NOT SWITCHING](https://www.found.co.uk/blog/what-you-risk-from-not-switching-to-google-analytics-4-ga4/): Understand the impact of not switching to Google Analytics 4 this July and see how it compares to Universal Analytics. Read more at Found. - [What is Google Analytics 4?](https://www.found.co.uk/blog/what-is-google-analytics-4/): Google Analytics 4 is the next generation of Google Analytics, replacing Google's Universal Analytics tool, which is sunsetting on 1st July 2023. - [Google Marketing Live 2023: 6 Top Announcements](https://www.found.co.uk/blog/google-marketing-live-2023-6-top-announcements/): There were lots of announcements made at this year's Google Live event and we know that (sometimes) it can be overwhelming to hear all of the news in one go. So, we've had our Paid Performance experts through all of their notes and highlight the 6 most important announcements, so that we could discuss them with you all here. - [5 SEO tips for blog content in 2024](https://www.found.co.uk/blog/5-seo-tips-for-blog-content-in-2023/): We share our highlights of what you should look to do to make the most of your blog content in 2024. - [Google Search Generative Experience: The Future of Search](https://www.found.co.uk/blog/google-search-generative-experience-the-future-of-search/): Last week, Google held its annual developer conference, Google I/O, and we got a glimpse into the newest plans for an ever-evolving Search landscape with the introduction of Search Generative AI. So, let's discuss it... - [GOOGLE'S THE MESSY MIDDLE MARKETING MODEL](https://www.found.co.uk/blog/the-messy-middle-marketing-model/): In this article, Harry Calvin Williams (Business Director | Found.) talks through the complex entanglement of advertising and consumer purchase decision making, and how this resulted in him choosing just one product out of the many thousands of options available online. - [The Client-Agency Relations Essentials: Trust & Transparency](https://www.found.co.uk/blog/trust-transparency-the-client-agency-relations-essentials/): In this article, we'll look at why a positive relationship with your marketing agency is critical for brand success. - [2025 Best Practices for Domain Migration](https://www.found.co.uk/blog/2023-best-practices-for-domain-migration/): Migrating a website to a new domain or changing its structure can be a daunting task. It requires caution and attention to detail to avoid any negative consequences, such as lost traffic and lower rankings. So here are some best practice guidelines to follow as you gear up for your next site migration… - [Reading Recommendations from World Book Day 2023](https://www.found.co.uk/blog/reading-recommendations-from-world-book-day-2023/): For World Book Day last week, our staff went on social media to recommend books to their online networks. We thought it’d be a good idea to collate their personal recommendations here, in a single blog post, for you. - [TikTok is becoming the 'New Google' for Gen-Z](https://www.found.co.uk/blog/tiktok-is-becoming-the-new-google-for-gen-z/): 40% of Gen-Z prefer using TikTok and Instagram over Google to search. What does this mean for digital marketers and how can brands ensure they aren’t left behind? - [Joining the Flexa100 for 2023](https://www.found.co.uk/blog/joining-the-flexa100-for-2023/): We've come 11th in this year's Flexa100 - an independently verified listing of the Top 100 most flexible companies to work for! - [Google Optimize Sunsetting](https://www.found.co.uk/blog/google-optimize-sunsetting/): It’s recently been announced that Google is sunsetting its A/B testing platform Google Optimize on September 23rd 2023. So, let’s talk about what that means for your business and what you’re going to need to do before September rolls around. - [A Beginners Guide to ChatGPT in SEO](https://www.found.co.uk/blog/a-beginners-guide-to-chatgpt-in-seo/): We’ve taken a look into ChatGPT and some of the best ways we can utilise it to make us more productive. - [Our Organic Search Team's 2022 Highlights](https://www.found.co.uk/blog/our-organic-search-teams-2022-highlights/): We asked our Organic Search experts; What have they actually learnt from 2022? What have they seen this year that's got them really excited? And (when they reflect on 2022) what do they consider to be a real SEO highlight or development? - [Google E-E-A-T: What It Is & How It Affects SEO](https://www.found.co.uk/blog/whats-the-new-e-in-e-e-a-t/): E-A-T has been with us for a while, so let’s do a refresh of what that means. - [Intentional Communication - Future of Work Skill](https://www.found.co.uk/blog/future-of-work-skill-intentional-communication/): Learn why intentional communication is crucial for the future of work. Discover how it can enhance collaboration and success in the workplace. - [A COLOSSAL F*CUP: The reception of BrewDog’s Anti-Sponsorship campaign across social media](https://www.found.co.uk/blog/a-colossal-fcup-the-reception-of-brewdogs-anti-sponsorship-campaign-across-social-media/): Experts discuss BrewDog's World Cup sponsorship, social media reactions, and the firm's response to the criticism it received. - [Content response: Are Gen Z less resilient?](https://www.found.co.uk/blog/content-response-are-gen-z-less-resilient/): 'I have a fear that Gen Z are the least resilient generation that I've ever seen.' - Steven Bartlett. Let's discuss. - [Performance Max: A new age of paid search marketing](https://www.found.co.uk/blog/performance-max-a-new-age-of-search/): Google has recently launched its newest campaign type; Performance Max (PMax). - [The future of link building: Trends and Strategies for 2025](https://www.found.co.uk/blog/the-changing-world-of-link-building/): Explore link building trends and strategies for 2025. Learn how to adapt your tactics to create high-quality links and enhance your SEO performance. - [Are Marketers more interested in Elon Musk than the looming impact of a cookieless future?](https://www.found.co.uk/blog/are-marketers-more-interested-in-elon-musk-than-the-looming-impact-of-a-cookieless-future/): Analysis from Found's sister company (Braidr) has shown that most CMOs fail to grasp the importance of addressing the inevitable consequences of a future without cookies. - [TikTok SEO: How to Optimise TikToks for Google](https://www.found.co.uk/blog/five-ways-to-to-optimise-tiktok-content-for-google/): Discover how to optimise TikTok Content for Google with our handy guide. Read our top 5 TikTok SEO techniques to help grow your brand. - [Found thoughts: Google’s ‘Reimagining Search - Any Way, Anywhere’ talk](https://www.found.co.uk/blog/found-thoughts-googles-reimagining-search-any-way-anywhere-talk/): Every day, people look to Google for the answers to billions of questions: some simple, many increasingly complex, and others that can’t always be put into words. - [TOTAL SEARCH: THE HOLISTIC FUTURE OF DIGITAL MARKETING](https://www.found.co.uk/blog/total-search-the-holistic-future-of-digital-marketing/): The term 'Total Search' may be one that you're already familiar with. If not, the concept is probably something you'll have already seen but didn't know you had. - [Google Shopping features for Ecommerce advertisers](https://www.found.co.uk/blog/what-are-the-latest-google-shopping-features-for-e-commerce-advertisers/): Discover the latest Google Shopping features to enhance targeting, boost visibility, and drive sales. Learn how to optimise ecommerce campaigns effectively. - [SEO for Reputation Management](https://www.found.co.uk/blog/seo-for-reputation-management/): As well as the ability to increase brand awareness, generate leads and sales SEO can also play a key part in demonstrating and controlling your brand reputation. - [Found recognised as a Great Place to Work](https://www.found.co.uk/blog/found-recognised-as-a-great-place-to-work/): It’s been another fantastic year for Found, and for the first year, as Tomorrow Group submitting in the Great Places... - [Google Analytics 4. What does the future of Analytics mean for you?](https://www.found.co.uk/blog/google-analytics-4-what-does-the-future-of-analytics-mean-for-you/): What does the future of analytics hold for you? Explore our guide on Google Analytics 4 and stay ahead today. - [Digital PR Explained](https://www.found.co.uk/blog/digital-pr-explained/): Digital PR is often confused with other online activity, from spammy link building to fluffy content creation but here we explain what it is and how, when it’s done right, can deliver strong and tangible results for a business or brand. - [What is the Ideal Bounce Rate for a website?](https://www.found.co.uk/blog/what-is-the-ideal-bounce-rate-for-a-website/): Bounce rate will differ by page, by search term and by search intent. There is no universal “good” or “bad” number. - [15 Top PPC Tips For Black Friday Success](https://www.found.co.uk/blog/15-top-ppc-tips-for-black-friday-success/): Black Friday weekend is one of the biggest events for retailers, and it is a great event to manage within PPC. - [New London agency group launches to deliver the future of digital experience](https://www.found.co.uk/blog/tomorrow-launch/): We are delighted to announce the launch of a new group collective, Tomorrow. Made up of Found, Disrupt – our... - [Faster Keyword Research for Google Ads with Super Keyword Planner Tool](https://www.found.co.uk/blog/super-keyword-planner/): Super Keyword Planner gets keyword ideas & metrics for planning Google Ads campaigns more quickly, supercharging the research we do for client growth. - [First-party data: What, why and how?](https://www.found.co.uk/blog/first-party-data-what-why-and-how/): First-party data isn’t new, but more and more companies are looking at how they can use it as the marketing... - [4 Things To Consider Before Hiring A Digital Marketing Agency](https://www.found.co.uk/blog/4-things-to-consider-when-appointing-a-digital-marketing-agency/): Searching for an agency partner can feel like an overwhelming process, especially if you’re not familiar with the services you’re enquiring about. - [Google I/O 2021: Key advancements in Search & Shopping](https://www.found.co.uk/blog/google-i-o-2021-key-advancements-in-search/): Earlier this month Google I/O came to our screens with a huge amount of content, news, updates, and advancements discussed over the event. - [How to explain complex ideas simply](https://www.found.co.uk/blog/seo-is-like-x-factor-how-to-explain-complex-ideas/): Learn how using relatable analogies can simplify complex SEO ideas, helping clients better understand the steps and strategies for improving rankings. - [How To Optimise PDFs For SEO](https://www.found.co.uk/blog/dealing-with-pdfs-an-seos-guide/): There might be instances in which Google encounters non-HTML files such as PDF documents and determines they deserve to rank higher than HTML pages. This behaviour may not always be desirable. - [Great Place To Work 2021 Awards: Team culture in a pandemic](https://www.found.co.uk/blog/great-place-to-work-2021-awards-team-culture-in-a-pandemic/): We’re thrilled to announce that we’ve been awarded 10th place in this year’s Great Place to Work Awards 2021 (medium category)... - [How to find growth opportunities in a complex digital landscape](https://www.found.co.uk/blog/how-to-find-effective-growth-opportunities-in-a-complex-digital-landscape/): There are many routes to achieving digital growth, however finding those which are most effective from a cost, time, and longevity perspective is where a challenge presents itself. - [How to become a data scientist in marketing?](https://www.found.co.uk/blog/road-to-data-scientist-what-the-role-is-and-how-you-get-there/): “What is a data scientist?” – this is a question I've asked myself since I first heard about the role. - [LUMINR](https://www.found.co.uk/blog/luminr/): Explore how Luminr helps brands unlock smarter, faster insights from their data. Learn how this platform powers performance marketing decisions with clarity and precision. - [Google's Product Reviews update - what does it mean for Search?](https://www.found.co.uk/blog/googles-product-reviews-update-what-does-it-mean-for-search/): On Thursday 8th April 2021, Google announced the rollout of a new Product Reviews update which only involves English language... - [Technical SEO Audit: 5 Key Issues to Cover](https://www.found.co.uk/blog/5-things-to-look-for-in-a-technical-audit/): When it comes to technical audits, a lot of people just rely on the outputs of tools to inform where the focus should be. - [Death of a metric (Bye Bounce Rate)](https://www.found.co.uk/blog/death-of-a-metric-bye-bounce-rate/): RIP bounce rate. The bounce wasn’t long for this world, finally saying goodbye last year. As you may have heard,... - [What are the Google News & Google Discover Manual Action penalties?](https://www.found.co.uk/blog/what-are-the-google-news-google-discover-manual-action-penalties/): In February 2021, 12 new types of manual action penalties were released for violations in Google News and Google Discover,... - [Social Media Mining for Marketing Projects](https://www.found.co.uk/blog/mining-social-media-data-for-marketing-projects/): Mining is a use of data science techniques to unearth hidden patterns buried in text; expounding the findings into something useful is where mined ore might be chiselled into a masterpiece of insight. - [Local SEO Guide – Tips for Getting your Business Noticed](https://www.found.co.uk/blog/local-seo-business-noticed/): The landscape of local SEO has been rapidly changing. So we’re giving you four invaluable tips for getting your business noticed. - [International Women's Day: A dive into our stats](https://www.found.co.uk/blog/international-womens-day-2021-a-dive-into-our-stats/): International Women's Day is an incredibly important event in the strive for equality around the world, celebrating the social, economic, cultural, and political achievements of women globally. - [The 4 Fundamentals to a Modern Google Search Ads Account Structure](https://www.found.co.uk/blog/the-4-fundamentals-to-a-modern-google-search-account-structure/): Over the last few years search advertising has changed. Learn about the 4 Fundamentals of a Modern Google Search Ads Account Structure here. - [We're a top 25 UK digital agency!](https://www.found.co.uk/blog/were-a-top-25-uk-digital-agency/): Towards the end of 2020, The Drum conducted a peer poll survey of over 320 agencies to discover which of... - [THE CURSE OF KNOWLEDGE IN DIGITAL MARKETING](https://www.found.co.uk/blog/the-curse-of-knowledge-in-digital-marketing/): The curse of knowledge not only impacts how we communicate daily, but also effects how digital marketers deliver their work and approach their clients. - [What does Apple's new iOS 14 update mean for paid social?](https://www.found.co.uk/blog/what-does-apples-new-ios-14-update-mean-for-paid-social/): Last year, Apple announced that the new iOS14 would give users more power to opt in and out of sharing... - [6 Reasons to Hire a Paid Media Agency](https://www.found.co.uk/blog/do-you-need-a-paid-media-agency/): Do you really need an Agency for my PPC, Paid Social or Display Activity? Let's help you figure that out! - [SEO TRENDS 2021](https://www.found.co.uk/blog/seo-trends-2021/): The last 12 months have seen a significant change in consumer behaviour due to Covid-19. Online retailers have experienced unprecedented revenue growth and demand for goods delivered to the door has exceeded capacity. - [How to use SEO to meet audience intent](https://www.found.co.uk/blog/how-to-use-seo-to-meet-audience-intent/): Audience intent should be at the heart of your digital strategies, so in this post we look at how to use SEO to meet the needs of your audience. - [3 trends we're sceptical about in 2021](https://www.found.co.uk/blog/3-trends-were-sceptical-about-in-2021/): It’s that time of year again, when everyone likes to make predictions. Coming out of 2020 we’re thinking more cynically.... - [5 trends we're optimistic about in 2021](https://www.found.co.uk/blog/5-trends-were-optimistic-about-in-2021/): Now that we've left 2020 behind, we're looking forward to the trends we think will be big news in 2021. - [Search London's 10th Birthday](https://www.found.co.uk/blog/search-londons-10th-birthday/): Search London is always a hit with the SEO and Digital communities, and this month the event is turning 10... - [20 Great Excel Shortcuts (You might not know about)](https://www.found.co.uk/blog/20-great-excel-shortcuts-you-might-not-know-about/): James Wolman explains and demonstrates some great Excel shortcuts for you to use in your everyday working lives - [Why sea shanties on TikTok were inevitable](https://www.found.co.uk/blog/sea-shanties-tiktok/): You may have seen articles recently talking about the latest TikTok trend to blow up – sea shanties. Puzzling lots... - [Found Recognised with Excellence In Wellbeing award by GPTW](https://www.found.co.uk/blog/found-recognised-with-excellence-in-wellbeing-award-by-gptw/): 8 months on from ranking 6th in the Great Place to Work Awards 2020, Found have been recognised for another... - [The changing face of SEO](https://www.found.co.uk/blog/changing-face-of-seo/): We’ve heard the saying “SEO is dead”, and from the stories I could tell, it'd be easy to believe it is. SEO isn’t what it once was, but that isn’t a bad thing. - [Reddit Roundtable: Data Science In Digital Marketing](https://www.found.co.uk/blog/reddit-roundtable-data-science-in-digital-marketing/): In a nutshell, data science gives answers to the things we don’t know that we don’t know. (Whereas data analytics tends to solve problems for questions we know we don’t have the answers to). - [5 ways to make digital more accessible](https://www.found.co.uk/blog/5-ways-to-make-digital-more-accessible/): Accessibility online can be taken for granted by abled people. What does this mean and what can we do about... - [Beyond Google: Diversifying Your Marketing Strategy for Success](https://www.found.co.uk/blog/are-marketing-strategies-too-reliant-on-google/): Is your marketing too reliant on Google? Discover the benefits of diversifying your strategy to reach new audiences and reduce platform dependence. - [Local Search 2020](https://www.found.co.uk/blog/local-search-2020/): This post acts as a summary of the talk and assumes some level of knowledge of local search ranking factors and experience using Google My Business. - [The Influencer Pay Gap - What is a "fair" price?](https://www.found.co.uk/blog/putting-a-price-on-influence-what-is-fair/): Standardising fees for influencers may be unattainable but certain principles should become the norm: respect, equality, and fair negotiation. - [Long Term SEO Strategy: Do we ever finish optimising a site?](https://www.found.co.uk/blog/long-term-seo-strategy-do-we-ever-finish-optimising-a-site/): As we approach the end of a tumultuous year it’s likely that, after reviewing performance, attention will turn to where marketing budgets should be allocated for 2021 or the 2021/22 financial year. - [2021 Planning: What Should Your Digital Marketing Strategy Look Like](https://www.found.co.uk/blog/2021-planning-what-should-your-digital-marketing-strategy-look-like/): This year has been exceptional due to the pandemic – advertising budgets have been squeezed and consumer behaviours have changed dramatically. The size of the economic fallout is still being gauged but it is likely to be the most significant event in most of our lifetimes. - [Tracking the Shopping SERPs Part II: Analysis](https://www.found.co.uk/blog/tracking-the-shopping-serps-part-ii-analysis/): In October we released an article teasing an analysis of the shopping SERPs being rolled out to the UK. - [Automating Keyword Research to Save Time](https://www.found.co.uk/blog/keyword-harvester/): Automating keyword research using a Google Colabs notebook built to harness the semRush API is a frictionless method that saves time and effort. - [Design Thinking: How to evaluate ideas](https://www.found.co.uk/blog/design-thinking-how-to-evaluate-ideas/): If you’ve just come out of a mega ideation session, and you’re not sure whether the ideas you came up with are good or trash. This blog is here to help. - [How to Expand Internationally with PPC](https://www.found.co.uk/blog/how-to-target-foreign-markets-with-adwords/): Read our top tips and areas to consider when beginning to build a successful international PPC campaign using adwords. - [4 Data-Led Tips to Drive Performance Through COVID](https://www.found.co.uk/blog/4-data-led-tips-to-drive-performance-through-covid/): The tips in this guide focus on understanding user behaviour across your site, many businesses have seen a complete shift in their audience and conversion behaviours. - [5 Handy Tips for Preparing your Forecasts in Excel](https://www.found.co.uk/blog/5-handy-tips-for-preparing-your-forecasts-in-excel/): As an accountant by trade I can sometimes feel like a duck out of water in the world of digital... - [Black Friday and Cyber Monday Checklist 2024](https://www.found.co.uk/blog/black-friday-and-cyber-monday-checklist/): Dominate Black Friday & Cyber Monday with our ultimate checklist. From bold deals to powerful tactics, set your brand up for success this holiday season! - [Black Friday SEO: Tips to Boost Product Sales](https://www.found.co.uk/blog/products-on-page-copy-targeting-nailing-black-friday-seo/): Nail for Black Friday SEO Strategy with our top tips on optimising your products, nailing your on-page experience and targeting the right audience. - [A Guide to Virtual Meetings](https://www.found.co.uk/blog/a-guide-to-virtual-meetings/): Lockdown brought many things into our lives from banana bread to virtual quizzes. Whilst some things have been left behind... - [Tracking the Shopping SERPs](https://www.found.co.uk/blog/tracking-the-shopping-serps/): Now Google has begun rolling out the Organic listings for Google Shopping in the UK, we wanted to know how... - [Happy Birthday Found! 10 years and counting...](https://www.found.co.uk/blog/happy-birthday-found-10-years-and-counting/): They say time flies when you’re having fun but I didn’t think that applied to a whole decade... as October... - [Found wins at The UK Digital Growth Awards 2020](https://www.found.co.uk/blog/found-wins-at-the-uk-digital-growth-awards-2020/): Now you might’ve seen a blog post from us a few weeks ago, talking about how we’d been shortlisted in... - [6 Ways to Optimise Your E-commerce Website](https://www.found.co.uk/blog/6-simple-tips-to-help-optimise-your-e-commerce-site/): Discover 6 simple e-commerce SEO tips to boost visibility, drive more traffic, and increase sales with quick, actionable improvements. - [What's New with Google Tag Manager: Partial Exports and Bulk Actions](https://www.found.co.uk/blog/whats-new-with-google-tag-manager-partial-exports-and-bulk-actions/): The analytics team here at Found have been enjoying the small but impactful releases Google had been rolling out this... - [3 New Enhanced Google Features announced - Search On 2020](https://www.found.co.uk/blog/new-enhanced-google-features-search-on/): We know that search has evolved beyond the simple text to answer retrieval method - we can search through traditional means or newer ones like voice and now even our smartphone cameras. - [New Advancements in Search - Search On 2020](https://www.found.co.uk/blog/new-advancements-in-search-search-on-2020/): “Search will never be a solved problem; we will never stop on the quest to perfect search. ” At Search... - [Delivering a Higher Standard of Google Search - Search On 2020](https://www.found.co.uk/blog/delivering-a-higher-standard-of-google-search-search-on-2020/): This evening Google hosted Search On, their online summit to introduce the latest in AI developments being added to search.... - [5 Stats that show digital landscape is changing and adapting during the pandemic](https://www.found.co.uk/blog/5-stats-that-show-digital-landscape-is-changing-and-adapting-during-the-pandemic/): This piece looks at 5 ways digital landscape has adapted to thrive during these extraordinary times. This piece looks at 5 ways digital landscape has adapted to thrive during these extraordinary times. - [Design Thinking: The Ultimate Guide to Ideation](https://www.found.co.uk/blog/design-thinking-the-ultimate-guide-to-ideation/): Explore the ultimate guide to ideation with design thinking. Learn creative techniques to solve problems, spark innovation, and drive meaningful results. - [Why it's ok for your team to not feel ok right now](https://www.found.co.uk/blog/why-its-ok-for-your-team-to-not-feel-ok-right-now/): Since the pandemic took hold in March this year, we were thrown into a situation we’ve never been in before.... - [Free Google Shopping listings come to the UK](https://www.found.co.uk/blog/free-google-shopping-listings-come-to-the-uk/): If you work in ecommerce, you probably remember the news from April this year about Google opening up Shopping to offer free listings for merchants in the US - [10 tips for a successful site build and migration](https://www.found.co.uk/blog/10-tips-for-a-successful-site-build-and-migration/): Site migrations can make or break a website. For many the choice to migrate is driven by a need for freedom to drive growth across your site. - [Found Shortlisted For The UK Digital Growth Awards 2020](https://www.found.co.uk/blog/found-shortlisted-for-the-uk-digital-growth-awards-2020/): More excitement for everyone here at Found as we’ve been shortlisted for two awards at The UK Digital Growth Awards.... - [How to use data to inform your SEO strategies](https://www.found.co.uk/blog/using-data-to-inform-seo-strategies/): Every strategy should be designed to meet an objective, and the more information you have to hand before you begin the easier it is going to be to align activity to the end goal. - [The Good, the Bad, and the Oatly: A brand retrospective](https://www.found.co.uk/blog/oatly-brand-retrospective/): Oatly, the brand who made oat milk the monolith of milk alternatives has had a fascinating history with some bold marketing choices. - [A Practical Guide to Data Science in Digital Marketing](https://www.found.co.uk/blog/a-practical-guide-to-data-science-in-digital-marketing/): This article describes a handful of approaches that use data science to huge effect in various digital marketing streams. - [How to do an SEO competitor analysis](https://www.found.co.uk/blog/how-to-do-an-seo-competitor-analysis/): There is no better way than getting the best results from your SEO than by exploring what it is your competitors are doing well, and here’s how to do it. - [Active Listening: The Key Skill for the Future of Work](https://www.found.co.uk/blog/future-of-work-skill-listening/): Discover why active listening is key to the future of work. Learn how mastering this skill enhances communication, collaboration, and leadership. - [Telling LGBTQIA+ stories: Creative Training with the Diversity Standards Collective](https://www.found.co.uk/blog/telling-lgbtqia-stories-creative-training-with-the-diversity-standards-collective/): I recently attended an online webinar from the Diversity Standards Collective on LGBTQIA+ Creative, which I thought warranted sharing in... - [A guide to Google entity recognition](https://www.found.co.uk/blog/a-guide-to-entity-recognition/): It's time to include entity recognition as part of your SEO strategy and here's how. - [Hubspot Automation: Workflows Explained](https://www.found.co.uk/blog/hubspot-automation-workflows-explained/): Learn how HubSpot automation workflows streamline marketing, boost efficiency, and drive results. Create and optimise workflows with ease. - [Most effective SEO tactics and how to apply them](https://www.found.co.uk/blog/underrated-seo-tactics-and-how-to-apply-them/): Apply most effective SEO techniques to improve rankings and drive organic growth. Discover practical tips for technical, on-page, and off-page SEO enhancements you can start today. - [Found Webinar Replay: Demystifying SEO: The Future of SEO ranking factors.](https://www.found.co.uk/blog/found-webinar-replay-demystifying-seo-the-future-of-seo-ranking-factors/): Last week we hosted another very special webinar all about Search Engine Optimisation and the changing ranking factors. Now if... - [Measuring what matters in digital marketing](https://www.found.co.uk/blog/is-it-all-about-revenue/): When it comes to measuring what matters, is it really all about revenue or are there other metrics you can look at to understand what you’re getting in return for your efforts? - [5D Content: Dimensions to make your content go further](https://www.found.co.uk/blog/make-your-content-go-further/): What is 5D content? A new buzzword? Well, it’s 5 different ways of thinking about content, to make your content go to infinity and beyond. - [Social shopping is the new normal.](https://www.found.co.uk/blog/social-shopping-is-the-new-normal/): Since the start of the COVID-19 crisis, it’s been clear to brands that they will need to quickly adapt to... - [5 Ways To Optimise Biddable Media Campaigns](https://www.found.co.uk/blog/5-ways-to-drive-efficiency-in-biddable-campaigns/): At Found we’re always striving to drive efficiency with everything we do so that we can get more back for... - [Found Webinar Replay: Filling Up the Funnel: Strategies for Creating Demand and Thinking Beyond Conversion](https://www.found.co.uk/blog/found-webinar-replay-filling-up-the-funnel-strategies-for-creating-demand-and-thinking-beyond-conversion/): If you missed our webinar on Thursday 16th July or just want to watch again, then we’ve got you covered.... - [Guide to Low Search Volume Keywords](https://www.found.co.uk/blog/looking-beyond-high-volume-keywords/): Discover how low-volume keywords can enhance your SEO strategy. Learn to leverage these often-overlooked terms to drive traffic and boost conversions. - [Agency and Client Partnerships: What does it really mean?](https://www.found.co.uk/blog/agency-and-client-partnerships-what-does-it-really-mean/): Every agency says they want to be your partner, working together - but what does this really mean? Lucy explores a true client and agency partnership. - [Strategic Laziness - Automation in Covid-19.](https://www.found.co.uk/blog/strategic-laziness-automation-in-covid-19/): Lockdown has been tiring. If you're feeling drained, it might be decision fatigue so it's time to automate and make the most of your workday instead. - [Good to Grow: Prepping your marketing for the future](https://www.found.co.uk/blog/marketing-for-the-future/): Prepare for the future and its uncertainty through these 4 steps to put you in the best position for growing online. - [An Introduction to SEO for YouTube](https://www.found.co.uk/blog/an-introduction-to-seo-for-youtube/): Every month, over 2 billion people visit YouTube - that’s almost one third of all people on the internet. Every day, people watch more than 1 billion hours of video on YouTube. - [Snapchat is upping its game](https://www.found.co.uk/blog/snapchat-is-upping-its-game/): Interested in adding snapchat to your marketing mix? The social platform has upped its game recently adding new features and some seriously cool tech. - [The art of asking better questions for digital marketers](https://www.found.co.uk/blog/are-people-being-more-helpful-or-are-we-asking-better-questions/): Are we getting better answers by asking smarter questions? Discover how question quality can impact the value of the answers we receive. - [Found Webinar Replay: Audience Insights: Making Data-Fuelled Decisions.](https://www.found.co.uk/blog/found-webinar-replay-audience-insights-making-data-fuelled-decisions/): On Thursday 25th June, we hosted another webinar as a continuation of Found’s series. We looked at how, as a... - [Most Significant Recent SEO changes in 2020.](https://www.found.co.uk/blog/significant-seo-changes-in-2020/): Search engine algorithms and features change on a near daily basis, indeed Google announced that they made more than 3,200 to their “search systems” in a recent year. - [How to find your perfect long-term influencer](https://www.found.co.uk/blog/long-term-influencer/): Building long-term influencer relationships is key, but harder to justify when quick, campaign-based approaches seem faster and more cost-effective. - [Re-opening your retail stores with online messaging.](https://www.found.co.uk/blog/re-opening-your-retail-stores-with-online-messaging/): With non-essential businesses reopening on June 15th, brands are ensuring readiness through safety measures and effective messaging for customers and staff. - [Black Lives Matter.](https://www.found.co.uk/blog/black-lives-matter/): At Found, we stand against racism. We stand for equality. We have a firm belief that everyone should have an... - [Marketing Through a Recession](https://www.found.co.uk/blog/marketing-through-a-recession/): COVID-19 has disrupted much of our day to day lives; from our work surroundings to putting a pause on seeing our loved ones. We’re all trying to navigate through the ‘new normal’. - [CREATIVES IN CONFINEMENT: UNLOCKING CREATIVITY AND THRIVING](https://www.found.co.uk/blog/creatives-in-confinement/): Discover how creativity thrived during confinement as creatives adapted, innovated, and found new opportunities despite restrictions. - [Dangers of Bad Data](https://www.found.co.uk/blog/dangers-of-bad-data/): The COVID-19 situation has revealed a striking concern in the data community: analysis in a vacuum. - [The Perks of Remote Working](https://www.found.co.uk/blog/the-perks-of-remote-working/): Office life could now be a thing of the past. So, in this work from home experiment; here are my... - [Found Webinar Slideshare: How to Nail Your Messaging](https://www.found.co.uk/blog/found-webinar-slideshare-how-to-nail-your-messaging/): Found’s webinar series kicked off on Thursday 28th May with a deep dive into brand messaging. Leena Keshishian, who is... - [Multi-Channel Marketing: Why "Digital" Means All Channels](https://www.found.co.uk/blog/when-digital-means-all-channels/): Discover how a multi-channel digital marketing approach can enhance customer engagement and improve results by integrating all marketing channels effectively. - [Uncommon sense: Messaging in a crisis](https://www.found.co.uk/blog/messaging-crisis-uncommon-sense/): It’s safe to say that there is no such thing as common sense in a pandemic. What was ‘common sense’ for brands feels like has gone out of the window and nobody knows for sure what's coming next. - [PPC Automation (With Human Brilliance)](https://www.found.co.uk/blog/the-future-is-automation-with-human-brilliance/): Thinking about automating your PPC? We explore the advantages of automation and why human brilliance is still the cherry on top of an automated strategy. - [New Digital Features Launched During Covid-19](https://www.found.co.uk/blog/digital-features-during-covid/): A list of all platform-specific new features launched to help businesses during covid-19 with their online presence. - [Pre-emptive Marketing Decisions](https://www.found.co.uk/blog/preemptive-marketing-decisions/): Preemptively planning your decisions will not only set you up for success, but will make sure that when you are inevitably faced with a challenge, you know how to tackle it and how to move past it. - [Found Wins at The Drum Search Awards](https://www.found.co.uk/blog/found-wins-drum-search-awards/): Looking for award winning digital marketing? Found is delighted to have won Best Integrated Campaign at The Drum Awards with our client, Hoppy. - [Green marketing is growing](https://www.found.co.uk/blog/green-marketing/): Now, more than ever, customers are buying values first. In this time of uncertainty, people are looking to spend money with brands they can trust to do the right thing. - [Found Rank 6th in 2020 Great Place to Work Awards](https://www.found.co.uk/blog/found-2020-gptw-awards/): We’re delighted to announce that we’ve been awarded 6th place in the 2020 Great Place to Work Awards. Hip hip, hooray! - [Found Webinar Replay: What's Next For Digital Marketing? The Impact of COVID-19](https://www.found.co.uk/blog/covid-marketing-webinar/): Watch our webinar, What's next for Digital Marketing: The Impact of COVID-19. We share advice for CMOs from Google and our analysis of search interest across 200 industries and 14 countries. - [Crisis Marketing Strategies: How to Adapt and Thrive](https://www.found.co.uk/blog/strategic-crisis-marketing/): It's highly unlikely that business will just return to normal once the pandemic is over. So, when it comes to a crisis, what marketing considerations should be feeding into your strategies? - [Crisis Diversions: Video, The Ultimate Digital Comfort Food](https://www.found.co.uk/blog/video-digital-comfort-food/): Video, in the context of cinema entertainment has suffered a big hit, but online and on our screens at home, it's thriving. - [SEO as art: Reimagining search engine optimisation as an artform](https://www.found.co.uk/blog/seo-as-art/): We interview artist Gretchen Andrew, who uses SEO alongside her paints to explore themes of power, systems, desire, and the malleable nature of reality. - [Core Web Vitals - A Guide for SEOs](https://www.found.co.uk/blog/core-web-vitals-a-guide/): Google has updated their timelines for the rollout of the Core Web Vitals forming part of the Search algorithm. Instead of May 2021, the rollout will now begin from mid-June. - [Retail Shifting to Digital: How to temporarily close your retail stores.](https://www.found.co.uk/blog/retail-shifting-to-digital/): With the recent announcement of all non-essential businesses closing within the UK, brands with a high street presence are rushing to comply by closing their retail stores and moving to online-only operations. - [8 things that have cheered us up in uncertain times.](https://www.found.co.uk/blog/8-things-that-cheered-us-up/): With the c-word dominating the news and our minds, I wanted to mention another c-word I’ve been thinking about: community.... - [Brands Doing Their Bit For Social Good](https://www.found.co.uk/blog/brands-doing-their-bit-social-good/): We’re living in unprecedented times, and with Covid-19 continuing to wreak havoc on the world, businesses, and systems as we... - [Women in Tech SEO - Event Recap](https://www.found.co.uk/blog/women-in-tech-seo/): On Friday, 6th March 2020, I had the pleasure of attending the first ever Women in Tech SEO conference and... - [How to measure the causal impact of your marketing through 'incrementality'](https://www.found.co.uk/blog/how-to-measure-incrementality/): How do you know if your ads are really impacting customers’ behaviour? - [Our Work Wonder Women](https://www.found.co.uk/blog/our-work-wonder-women/): It’s International Women’s Day this Sunday, March 8th. At Found we’re taking this opportunity to recognise and thank the Wonder... - [5 Growing tech trends to watch out for in marketing for 2020](https://www.found.co.uk/blog/5-growing-tech-trends-to-watch-out-for-in-marketing-for-2020/): In the words of Jon Bon Jovi: “The more things change the more they stay the same” and it's the same for marketing - the goals always stay the same but the tools marketers use evolve. - [5 Books to get you into a Growth Mindset](https://www.found.co.uk/blog/5-books-growth-mindset/): With growth being such an important mindset for us, I’ve been doing some reading around the concept and listed my top 5 growth mindset book recommendations. - [OscarBot's AI predictions beat the film buff and the bookies!](https://www.found.co.uk/blog/oscarbots-ai-predictions-beat-the-film-buff-and-the-bookies/): Our Oscar predicting AI, dubbed ‘OscarBot’, outperformed both the bookies and our in-house movie buff with it’s predictions for the 92nd Academy Awards. - [Great Expectations? Our AI Predicts Oscar Wins](https://www.found.co.uk/blog/great-expectations-our-ai-predicts-oscar-wins/): For the Oscars we've put our resident data science wizards to the test, challenging them to build an OscarBot and make predictions based on available data. - [Found awarded for excellence in wellbeing.](https://www.found.co.uk/blog/found-awarded-for-excellence-in-wellbeing/): Last week, we were delighted to receive the news that we have been awarded Excellence in Wellbeing by Great Places... - [Local SEO Growth: Strategies to Boost Your Business](https://www.found.co.uk/blog/why-you-need-to-start-thinking-locally-to-organically-grow-your-business/): With the SERPs becoming more competitive, owning organic space is becoming harder and clicks are decreasing. - [12 SEO Tips to Help Google Rank Your Website Higher](https://www.found.co.uk/blog/12-easy-things-you-can-do-to-make-google-like-your-website/): Sometimes it’s the small things that make a big difference, and with SEO that’s often true. Here's 12 easy things you can do to get in Google's good books. - [Growth Mindset - Mastering new creative skills.](https://www.found.co.uk/blog/mastering-new-creative-skills-the-importance-of-adopting-a-growth-mindset/): Have you ever found yourself entranced, glued to Youtube, watching someone do something very ordinary or seemingly mundane to a very high standard? - [SEO for Black Friday (and the Holiday Season)](https://www.found.co.uk/blog/seo-for-black-friday-and-the-holiday-season/): Learn how to implement effective strategies and techniques to improve your SEO for Black Friday (and the Holiday Season). Read our guide. - [Rich Results: Google’s SERP is Changing](https://www.found.co.uk/blog/rich-results-googles-serp-is-changing/): Time to understand what that means for your brand and what you can do about it. Cast your mind back... - [Chang3 Win Digital Disruptors 2019](https://www.found.co.uk/blog/chang3-win-digital-disruptors-2019/): Last week saw the final of the 2019 Digital Disruptors programme. Our mission has been to offer young individuals a... - [How To Auto-Type Anything You Want By Pressing a Key](https://www.found.co.uk/blog/how-to-auto-type-anything/): With AutoHotkey, any key on your keyboard can be programmed to type any text desired. Follow this step by step guide to get yourself setup. - [Christmas Is Coming - Start Planning Your Social Now](https://www.found.co.uk/blog/christmas-is-coming/): With Christmas upon us, it's vital to get your social strategy nailed. Our Social Account Manager Ruth O'Brien has all the top tips to get you ready. - [Digital Disruptors 2019 Gets Underway](https://www.found.co.uk/blog/digital-disruptors-2019-underway/): The mission of Digital Disruptors is to encourage young people to immerse themselves in the dynamic, challenging and fascinating world of digital. - [Optimise Your Site: Strategies for Resolving SEO Performance Issues](https://www.found.co.uk/blog/resolving-website-performance-issues/): When something goes wrong with website performance, trace back your steps and find all of the possible blockers to getting that performance issue fixed. - [Found's Data Toolshed](https://www.found.co.uk/blog/founds-data-toolshed/): Found’s in-house tools are always built with integration front of mind. No tool is exclusive to one team or for a single purpose. - [A Simple Guide to Web Browser Automation](https://www.found.co.uk/blog/web-browser-automation/): Anything you can do on web pages in the browser can be programmed to happen in a sequence you choose or based on triggers. Here's how to set up automation. --- ## Recources - [INTEGRATED DIGITAL MARKETING GUIDE](https://www.found.co.uk/resources/white-paper/integrated-digital-marketing-guide/): Integrated digital marketing strategy guide: using cross-channel data to build intelligent growth strategies. - [B2C DIGITAL MARKETING GUIDE](https://www.found.co.uk/resources/white-paper/b2c-digital-marketing-guide/): In this guide, we dive deeply into SEO, Paid Media, Data, and Content trends for B2C companies. - [B2B Digital Marketing Guide](https://www.found.co.uk/resources/white-paper/b2b-digital-marketing-guide/): In this guide, we dive deeply into SEO, Paid Media, Data, and Content trends for B2B companies. - [Digital Marketing GUIDE & TRENDS](https://www.found.co.uk/resources/white-paper/digital-marketing-guide-trends/): In this guide, we dive deeply into Digital Marketing - SEO, Paid Media, Data and Content - trends. - [GUIDE TO INCREMENTALITY](https://www.found.co.uk/resources/white-paper/guide-to-incrementality/): How to prove your digital marketing strategy works? This is the last guide to incrementality that you will ever need. - [PREDICTING BLACK FRIDAY](https://www.found.co.uk/resources/white-paper/predicting-black-friday/): This report will give you the insight required to prepare for changes in user and shopping behaviour in advance of the biggest shopping period of the year. - [12 of the digital youth trends you need to know this year.](https://www.found.co.uk/resources/white-paper/12-digital-youth-trends-you-need-to-know/): Here are our 12 future youth marketing digital trends you should know about, so that you can stay ahead of the game. - [SEO RANKING FACTORS GUIDE](https://www.found.co.uk/resources/white-paper/seo-ranking-factors-guide/): We discuss the influenceable factors involved in a search engine’s assessment of a website, regarding where it chooses to rank it for a given search term. - [ESSENTIAL PAID MEDIA GUIDE](https://www.found.co.uk/resources/white-paper/essential-paid-media-guide/): Practical guidance and insights on the future of paid media channels and how they need to work together to provide an integrated marketing strategy. --- # # Detailed Content ## Pages - Published: 2025-08-26 - Modified: 2025-08-26 - URL: https://www.found.co.uk/services/digital-strategy/brand-optimisation/ --- - Published: 2025-08-26 - Modified: 2025-08-26 - URL: https://www.found.co.uk/services/seo/ai-seo/entity-optimisation/ --- - Published: 2025-08-26 - Modified: 2025-08-26 - URL: https://www.found.co.uk/services/seo/ai-seo/llm-performance-tracking/ --- - Published: 2025-08-25 - Modified: 2025-08-26 - URL: https://www.found.co.uk/services/seo/ai-seo/llm/ --- - Published: 2025-08-25 - Modified: 2025-08-26 - URL: https://www.found.co.uk/services/seo/ai-seo/aeo/ --- - Published: 2025-08-22 - Modified: 2025-08-26 - URL: https://www.found.co.uk/services/seo/ai-seo/geo-seo/ --- - Published: 2025-07-31 - Modified: 2025-08-27 - URL: https://www.found.co.uk/ai/ --- > Drive ecommerce growth with a Salesforce Commerce Cloud marketing & SEO agency. Found delivers data-led strategies that boost visibility, traffic, and sales. - Published: 2025-07-14 - Modified: 2025-07-22 - URL: https://www.found.co.uk/platforms/salesforce/ --- - Published: 2025-04-24 - Modified: 2025-08-26 - URL: https://www.found.co.uk/services/seo/ai-seo/ --- - Published: 2025-04-23 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/paid-media/paid-social/meta-advertising/ --- - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://www.found.co.uk/master/ --- - Published: 2025-03-06 - Modified: 2025-08-08 - URL: https://www.found.co.uk/search-engine-optimisation/ --- - Published: 2024-09-23 - Modified: 2025-08-08 - URL: https://www.found.co.uk/international-digital-marketing-agency/ --- - Published: 2024-09-04 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/digital-experience/ --- - Published: 2024-07-31 - Modified: 2025-08-08 - URL: https://www.found.co.uk/digital-marketing-agency-new-york/ --- > Found is an expert YouTube video advertising agency. Our team of YouTube video ads management experts will supercharge your growth online. Get in touch. - Published: 2024-03-28 - Modified: 2024-06-04 - URL: https://www.found.co.uk/services/paid-media/paid-social/youtube-video-advertising/ --- > At a London-based Facebook advertising agency Found, we create bespoke campaigns to drive engagement and action to position you as an industry leader. - Published: 2024-03-28 - Modified: 2025-04-28 - URL: https://www.found.co.uk/services/paid-media/paid-social/facebook-advertising/ --- > Found is a remarketing agency based in London. Our remarketing services team will accelerate your performance online. Find out more today! - Published: 2024-03-28 - Modified: 2024-05-21 - URL: https://www.found.co.uk/services/paid-media/remarketing/ --- > At a London-based Instagram advertising agency Found, we create bespoke campaigns to drive engagement and action to position you as an industry leader. - Published: 2024-03-28 - Modified: 2025-04-28 - URL: https://www.found.co.uk/services/paid-media/paid-social/instagram-advertising/ --- > Found is an expert TikTok advertising agency. Our team of TikTok ads management experts will supercharge your growth online. Get in touch today. - Published: 2024-03-27 - Modified: 2025-02-24 - URL: https://www.found.co.uk/services/paid-media/paid-social/tiktok-advertising/ --- > Digital growth agency Found can help you achieve a better ROI across product shopping campaigns with feed optimisation. Find out more here. - Published: 2024-03-27 - Modified: 2025-03-25 - URL: https://www.found.co.uk/services/paid-media/ppc/feed-optimisation/ --- > Multi-award-winning PPC agency Found can help you achieve a better performance online with PPC automation and scripts. Find out more here. - Published: 2024-03-27 - Modified: 2024-05-21 - URL: https://www.found.co.uk/services/paid-media/ppc/ppc-automation/ --- > Found is an expert Pinterest advertising agency. Our team of Pinterest ads management specialists will supercharge your growth online. Get in touch! - Published: 2024-03-27 - Modified: 2024-05-28 - URL: https://www.found.co.uk/services/paid-media/paid-social/pinterest-advertising/ --- > Found is a display advertising agency based in London. Our display marketing campaigns are data-driven & highly targeted - guaranteed to deliver a return. - Published: 2024-03-27 - Modified: 2024-05-21 - URL: https://www.found.co.uk/services/paid-media/display/ --- - Published: 2024-03-26 - Modified: 2024-03-26 - URL: https://www.found.co.uk/old-terms-and-conditions-2/ --- - Published: 2024-03-26 - Modified: 2024-03-26 - URL: https://www.found.co.uk/old-terms-and-conditions/ --- - Published: 2024-03-26 - Modified: 2025-09-18 - URL: https://www.found.co.uk/ppc-keyword-tool/ --- > Found is an expert LinkedIn advertising agency based in London. Our team of LinkedIn ads management specialists will supercharge your growth online. - Published: 2024-03-26 - Modified: 2025-03-12 - URL: https://www.found.co.uk/services/paid-media/paid-social/linkedin-advertising/ --- > Found is an experienced WordPress SEO agency that can accelerate your online visibility. We understand WordPress SEO challenges and will take your site to the next level. - Published: 2024-03-25 - Modified: 2025-03-27 - URL: https://www.found.co.uk/services/seo/wordpress-seo/ --- - Published: 2024-03-25 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/seo/shopify-seo/ --- > Found is an experienced Adobe Commerce SEO agency that can accelerate your ecommerce sales. We will take your site to the next level! - Published: 2024-03-25 - Modified: 2025-03-25 - URL: https://www.found.co.uk/services/seo/adobe-commerce/ --- > Turn website clicks into revenue with Found's results-driven A/B testing strategies and services that maximise ROI. - Published: 2024-03-22 - Modified: 2024-05-22 - URL: https://www.found.co.uk/services/cro/ab-testing/ --- > Found is a multi-award-winning SEO agency based in London that specialises in Woocommerce SEO. Get in touch with one of our Woocommerce experts! - Published: 2024-03-22 - Modified: 2025-03-30 - URL: https://www.found.co.uk/services/seo/woocommerce-seo/ --- > Found is a multi-award-winning SEO agency based in London that specialises in YouTube SEO. Get in touch with one of our YouTube experts today. - Published: 2024-03-22 - Modified: 2024-05-29 - URL: https://www.found.co.uk/services/seo/youtube-seo/ --- > Found is a multi-award-winning SEO agency based in London that specialises in voice search SEO. Get in touch with one of our voice search specialists today. - Published: 2024-03-21 - Modified: 2024-05-21 - URL: https://www.found.co.uk/services/seo/voice-search/ --- - Published: 2024-03-21 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/seo/website-migrations/ --- > Drive quality app downloads with our app store optimisation service. Get in touch today to find out how we can supercharge your app store performance. - Published: 2024-03-21 - Modified: 2024-05-29 - URL: https://www.found.co.uk/services/seo/app-store-optimisation/ --- > London-based SEO agency Found offers expert mobile SEO consultancy services that will supercharge your organic mobile growth online. Get in touch today. - Published: 2024-03-19 - Modified: 2024-05-28 - URL: https://www.found.co.uk/services/seo/mobile-seo/ --- > Found is a multi-award-winning SEO consultancy agency based in London that harnesses the efficiencies of technology and human brilliance to drive growth. - Published: 2024-03-14 - Modified: 2025-05-22 - URL: https://www.found.co.uk/services/seo/seo-consultancy/ --- > London-based SEO agency Found offers expert local SEO consultancy services that will supercharge your organic local growth online. Get in touch today. - Published: 2024-03-14 - Modified: 2024-05-21 - URL: https://www.found.co.uk/services/seo/local-seo/ --- - Published: 2024-03-14 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/digital-strategy/media-planning/ --- - Published: 2024-03-13 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/data/tag-management/ --- - Published: 2024-03-13 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/digital-strategy/market-research/ --- - Published: 2024-03-13 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/video/ --- - Published: 2024-03-12 - Modified: 2025-08-08 - URL: https://www.found.co.uk/luminr/ --- - Published: 2024-03-12 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/data/ai-automation/ --- - Published: 2024-03-12 - Modified: 2025-09-15 - URL: https://www.found.co.uk/services/data/analytics/ --- - Published: 2024-03-12 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/data/data-science/ --- > Found is a Google Shopping management agency based in London. As a Premier Google Partner, our expert team will deliver the highest ROAS. Get in touch. - Published: 2024-03-12 - Modified: 2025-03-12 - URL: https://www.found.co.uk/services/paid-media/ppc/google-shopping/ --- - Published: 2024-03-11 - Modified: 2025-09-16 - URL: https://www.found.co.uk/services/content-marketing/ --- - Published: 2024-03-11 - Modified: 2025-09-15 - URL: https://www.found.co.uk/services/influencer-marketing/ --- - Published: 2024-03-11 - Modified: 2025-09-18 - URL: https://www.found.co.uk/services/paid-media/paid-social/ --- - Published: 2024-03-11 - Modified: 2025-09-17 - URL: https://www.found.co.uk/services/seo/technical-seo/ --- - Published: 2024-03-08 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/creative/ --- - Published: 2024-03-08 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/paid-media/ppc/ --- - Published: 2024-03-07 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/paid-media/programmatic/ --- - Published: 2024-03-06 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/digital-pr/ --- - Published: 2024-03-06 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/seo/international-seo/ --- - Published: 2024-03-06 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/seo/ecommerce-seo/ --- - Published: 2024-03-06 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/digital-strategy/ --- - Published: 2024-03-05 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/data/ --- - Published: 2024-03-05 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/paid-media/ --- - Published: 2024-01-18 - Modified: 2025-08-08 - URL: https://www.found.co.uk/services/cro/ --- - Published: 2024-01-15 - Modified: 2025-08-28 - URL: https://www.found.co.uk/services/seo/ --- - Published: 2023-11-20 - Modified: 2024-04-29 - URL: https://www.found.co.uk/privacy-policy/ --- --- ## Sectors - Published: 2025-05-26 - Modified: 2025-08-08 - URL: https://www.found.co.uk/sectors/luxury-marketing-agency/ --- - Published: 2025-02-26 - Modified: 2025-08-08 - URL: https://www.found.co.uk/sectors/travel-marketing-agency/ --- - Published: 2025-02-26 - Modified: 2025-08-08 - URL: https://www.found.co.uk/sectors/hospitality-marketing-agency/ --- - Published: 2024-03-13 - Modified: 2025-08-08 - URL: https://www.found.co.uk/sectors/b2b-marketing-agency/ --- - Published: 2024-03-13 - Modified: 2025-08-08 - URL: https://www.found.co.uk/sectors/financial-services-marketing-agency/ --- - Published: 2024-03-13 - Modified: 2025-08-08 - URL: https://www.found.co.uk/sectors/saas-marketing-agency/ --- - Published: 2024-03-13 - Modified: 2025-08-08 - URL: https://www.found.co.uk/sectors/ecommerce-marketing-agency/ --- - Published: 2024-03-13 - Modified: 2025-08-08 - URL: https://www.found.co.uk/sectors/fintech-marketing-agency/ --- - Published: 2024-01-29 - Modified: 2025-08-08 - URL: https://www.found.co.uk/sectors/hospitality-travel/ --- --- ## Case Studies --- ## Posts - Published: 2025-09-17 - Modified: 2025-09-17 - URL: https://www.found.co.uk/blog/september-2025-google-search-console-impressions-drop-whats-really-happening/ - Categories: Data, General News, SEO --- - Published: 2025-09-12 - Modified: 2025-09-12 - URL: https://www.found.co.uk/blog/chatgpt-seo-how-to-rank-on-chatgpt/ - Categories: AI & Machine Learning, AI Search, How to, SEO --- - Published: 2025-09-05 - Modified: 2025-09-11 - URL: https://www.found.co.uk/blog/entity-seo-guide/ - Categories: AI & Machine Learning, AI Search, SEO --- - Published: 2025-09-03 - Modified: 2025-09-03 - URL: https://www.found.co.uk/blog/chatgpt-down-what-uk-businesses-should-know-about-todays-outage/ - Categories: AI & Machine Learning, Uncategorised --- - Published: 2025-09-01 - Modified: 2025-09-03 - URL: https://www.found.co.uk/blog/llm-seo-success-how-to-optimise-your-brand-for-language-models/ - Categories: AI Search, How to, SEO --- - Published: 2025-08-20 - Modified: 2025-09-03 - URL: https://www.found.co.uk/blog/generative-engine-optimization-geo/ - Categories: AI & Machine Learning, AI Search, SEO --- - Published: 2025-08-18 - Modified: 2025-08-18 - URL: https://www.found.co.uk/blog/ecommerce-cro-how-to-boost-your-conversion-rates/ - Categories: CRO, Ecommerce, How to --- - Published: 2025-08-13 - Modified: 2025-08-13 - URL: https://www.found.co.uk/blog/key-takeaways-from-googles-future-of-search-summit/ - Categories: General News, Paid Search (PPC), Trends --- - Published: 2025-08-12 - Modified: 2025-08-12 - URL: https://www.found.co.uk/blog/found-fuels-ai-first-growth-with-four-senior-hires/ - Categories: AI & Machine Learning, General News --- - Published: 2025-07-29 - Modified: 2025-09-03 - URL: https://www.found.co.uk/blog/googles-ai-mode-arrives-in-the-uk-is-your-brand-ready-for-it/ - Categories: AI & Machine Learning, AI Search, SEO --- > Google’s AI Mode is here. Found’s Chief AI Officer breaks down what it means for brands, search, and the future of online discovery. - Published: 2025-07-29 - Modified: 2025-07-30 - URL: https://www.found.co.uk/blog/our-chief-ai-officer-talks-google-ai-mode-on-the-bbc/ - Categories: AI & Machine Learning, General News --- > Google's AI-powered ad updates promise faster, cheaper creative but is it enough to stand out? Discover what brands need to know to stay distinctive in the age of AI-first advertising. - Published: 2025-07-25 - Modified: 2025-07-29 - URL: https://www.found.co.uk/blog/googles-ai-ads-get-smarter-what-does-it-mean-for-brands/ - Categories: Creative, Digital Marketing, General News, Opinion --- - Published: 2025-07-17 - Modified: 2025-09-03 - URL: https://www.found.co.uk/blog/answer-engine-optimisation-ways-to-master-aeo-seo/ - Categories: AI & Machine Learning, AI Search, SEO --- > Discover the key updates from Google Marketing Live 2025 – from ads in AI Overviews to smarter bidding, creative tools and PMax enhancements. What UK marketers need to know and why it matters. - Published: 2025-07-14 - Modified: 2025-07-14 - URL: https://www.found.co.uk/blog/the-latest-from-google-marketing-live-2025/ - Categories: Content Marketing, Digital Marketing, General News, Uncategorised --- > Discover how Digital PR can boost your hotel’s search visibility, drive direct bookings, and earn media coverage that sets your brand apart. - Published: 2025-07-10 - Modified: 2025-07-10 - URL: https://www.found.co.uk/blog/a-guide-to-building-brand-visibility-for-hotels-through-digital-pr/ - Categories: Agency Guides, Digital PR, Travel --- > Explore how AI is revolutionising SEO in 2025, shifting from keyword-centric tactics to conversational search and zero-click results. Discover key insights from AI Summit 2025 to future-proof your digital strategy. - Published: 2025-07-08 - Modified: 2025-07-08 - URL: https://www.found.co.uk/blog/ai-summit-2025-how-artificial-intelligence-is-redefining-seo/ - Categories: AI & Machine Learning, SEO, Trends --- > From 10th July, Instagram posts will begin appearing in Google Search — a major shift for social and search. Discover what this update means for your brand, how to optimise your content, and why now’s the time to align your SEO and social strategies. - Published: 2025-07-04 - Modified: 2025-07-10 - URL: https://www.found.co.uk/blog/social-posts-set-to-feature-in-google-search-what-this-means-for-your-brand/ - Categories: SEO, Social Media, Trends --- > Discover how AI is transforming user behaviour and what it means for your CRO strategy. Learn how to adapt, build trust, and optimise conversions in an AI-driven world. - Published: 2025-06-20 - Modified: 2025-06-24 - URL: https://www.found.co.uk/blog/how-ai-is-changing-user-behaviour-and-what-that-means-for-cro/ - Categories: AI & Machine Learning, CRO --- > Unlock the potential of Google Shopping with this ultimate guide. Learn strategies to boost visibility, drive revenue and maximise your ecommerce success. - Published: 2025-06-10 - Modified: 2025-07-15 - URL: https://www.found.co.uk/blog/google-shopping-the-ultimate-guide-to-driving-revenue/ - Categories: Ecommerce, Paid Search (PPC) --- > Found, The Everysearch™ Agency, has been appointed by Travis Perkins to lead digital growth and visibility, marking a major partnership in the UK building supplies sector. - Published: 2025-06-05 - Modified: 2025-06-11 - URL: https://www.found.co.uk/blog/found-appointed-by-travis-perkins-to-drive-digital-visibility/ - Categories: General News --- > Discover the key takeaways from Google I/O 2025, where AI took centre stage. From AI-powered search to generative media and developer tools, we explore what this shift means for brands and digital strategy. - Published: 2025-06-03 - Modified: 2025-06-24 - URL: https://www.found.co.uk/blog/google-i-o-2025-ai-everywhere-and-what-it-means-for-search/ - Categories: AI & Machine Learning, General News, SEO --- > Explore the key trends reshaping luxury marketing in 2025, from digital innovation to evolving consumer demands, and discover how brands can stay ahead. - Published: 2025-05-21 - Modified: 2025-06-11 - URL: https://www.found.co.uk/blog/the-state-of-luxury-trends-reshaping-luxury-marketing-in-2025/ - Categories: Consumer Behaviour, Trends --- > Discover how LLMS.txt empowers website owners to control how their content is used by AI models. Learn why it matters, who should use it, and how it helps protect your IP in the age of generative AI. - Published: 2025-05-01 - Modified: 2025-05-01 - URL: https://www.found.co.uk/blog/controlling-ai-access-to-website-content-with-llms-txt/ - Categories: AI & Machine Learning, General News, SEO --- > Explore the top 2025 B2B marketing trends, including AI, content, and data-driven strategies to drive growth and stay ahead in the competitive landscape. - Published: 2025-04-24 - Modified: 2025-04-28 - URL: https://www.found.co.uk/blog/2025-b2b-marketing-trends/ - Categories: B2B, Digital Marketing, Trends --- > Discover the top 2025 ecommerce marketing trends & statistics. Stay ahead with insights on growth, consumer behaviour, and digital strategies for success. - Published: 2025-04-08 - Modified: 2025-04-28 - URL: https://www.found.co.uk/blog/2025-ecommerce-marketing-trends/ - Categories: Ecommerce, Trends --- > Master Hotel PPC Ads with this complete guide. Optimise your hotel advertising strategy for better visibility and more bookings. - Published: 2025-03-28 - Modified: 2025-06-01 - URL: https://www.found.co.uk/blog/hotel-ppc-ads-the-complete-guide-to-hotel-advertising/ - Categories: How to, Paid Search (PPC), Travel --- > Discover how to optimise your website with a proven CRO process. Learn to identify friction points, develop actionable test ideas, and refine user journeys to boost conversions and enhance user experience. - Published: 2025-03-26 - Modified: 2025-04-14 - URL: https://www.found.co.uk/blog/the-cro-process-how-to-optimise-your-website/ - Categories: CRO, How to --- > 40% of Gen Z now use social media as search engines. Learn how social media platforms like TikTok are transforming how we discover and consume information. - Published: 2025-03-17 - Modified: 2025-04-14 - URL: https://www.found.co.uk/blog/social-media-as-a-search-engine/ - Categories: AI & Machine Learning, Paid Social, Social Media --- > Why Isn’t My Brand Appearing in AI Search Tools? - Published: 2025-03-11 - Modified: 2025-04-28 - URL: https://www.found.co.uk/blog/why-isnt-my-brand-appearing-in-ai-search-tools/ - Categories: AI & Machine Learning, General News, SEO --- > Discover proven strategies to boost traffic and conversions on your travel website with this comprehensive guide to travel SEO tips. - Published: 2025-03-05 - Modified: 2025-03-05 - URL: https://www.found.co.uk/blog/seo-for-travel-websites-tips-and-strategies/ - Categories: How to, SEO, Travel --- > A comprehensive guide explaining all the major Google algorithm updates in 2025. Learn about the SEO landscape today. - Published: 2025-02-25 - Modified: 2025-07-08 - URL: https://www.found.co.uk/blog/2025-seo-landscape-and-google-algorithm-updates/ - Categories: Analytics, General News, SEO --- > Learn to succeed with Reddit Ads. This beginner's guide covers advantages, ad types and best practices for your brand to succeed. - Published: 2025-02-18 - Modified: 2025-02-25 - URL: https://www.found.co.uk/blog/how-to-succeed-with-reddit-ads-a-beginners-guide/ - Categories: Paid Social --- > Accelerate growth in 2025 with top AI marketing tools that enhance efficiency by automating campaigns and activities, driving scalability like never before. - Published: 2025-02-13 - Modified: 2025-03-13 - URL: https://www.found.co.uk/blog/best-ai-marketing-tools-for-success-in-2025/ - Categories: AI & Machine Learning, Content Marketing, Digital Marketing, Trends --- > Found Paid Social team have provided their expert insights and knowledge into the biggest Paid Social trends for 2025. Take a look… - Published: 2025-02-06 - Modified: 2025-04-28 - URL: https://www.found.co.uk/blog/paid-social-trends-for-2025/ - Categories: AI & Machine Learning, B2B, Paid Social, Social Media --- > Last week, our Director of Growth, Harry Calvin Williams, and Senior PPC Account Manager, Ella-Rose Hatchwell took to the screens across the globe in an exclusive Webinar series, Agency In The Spotlight. - Published: 2025-02-04 - Modified: 2025-02-04 - URL: https://www.found.co.uk/blog/a-round-up-from-our-recent-exclusive-agency-in-the-spotlight-webinar-with-producthero/ - Categories: AI & Machine Learning, Consumer Behaviour, Ecommerce, How to, Paid Search (PPC) A round-up from our recent Agency In The Spotlight Webinar with ProductHero. --- > Here are 10 of the key travel trends that UK businesses and marketers need to know to stay ahead of the curve and competitors. - Published: 2025-01-29 - Modified: 2025-06-01 - URL: https://www.found.co.uk/blog/here-are-10-of-the-key-travel-trends-that-uk-businesses-and-marketers-need-to-know-to-stay-ahead-of-the-curve-and-competitors/ - Categories: Digital Marketing, Travel, Trends Here are 10 of the key travel trends that UK businesses and marketers need to know to stay ahead of the curve and competitors. --- > We’re excited to announce the launch of FoundLabs, our dedicated innovation hub designed to revolutionise how we work across the Tomorrow Group. - Published: 2025-01-16 - Modified: 2025-01-16 - URL: https://www.found.co.uk/blog/introducing-foundlabs/ - Categories: AI & Machine Learning, Culture, General News, Trends --- > Reddit has made waves with its revamped AI-powered search tool, signalling a new era for how users and brands interact with the platform. - Published: 2025-01-16 - Modified: 2025-01-16 - URL: https://www.found.co.uk/blog/reddits-ai-search-tool-what-you-need-to-know/ - Categories: AI & Machine Learning, Content Marketing, Digital Marketing, SEO Reddit has made waves with its revamped AI-powered search tool, signaling a new era for how users and brands interact with the platform. --- > The B2B buyer's journey has changed. Learn how to apply the unique Everysearch™ approach to help your B2B business navigate the digital landscape successfully. - Published: 2025-01-09 - Modified: 2025-01-09 - URL: https://www.found.co.uk/blog/the-ultimate-guide-to-the-b2b-buyers-journey-with-everysearch/ - Categories: B2B, Consumer Behaviour, Digital Marketing, How to --- > Discover the latest hospitality marketing trends to supercharge your digital marketing strategy in 2025. Read our guide today. - Published: 2025-01-06 - Modified: 2025-03-05 - URL: https://www.found.co.uk/blog/2025-hospitality-marketing-trends-going-beyond-traditional-search-engines/ - Categories: Digital Marketing, SEO, Travel --- > Optimise your site for AI-driven search results like Google’s AI Overviews with actionable tips to boost visibility and adapt to evolving SEO trends. - Published: 2025-01-06 - Modified: 2025-04-28 - URL: https://www.found.co.uk/blog/navigating-googles-ai-overviews/ - Categories: AI & Machine Learning, Google Algorithm Updates --- > We’re thrilled to announce that Found has been honoured with the Best Use of Search – B2C for large agencies award at the prestigious UK Search Awards. - Published: 2024-12-17 - Modified: 2024-12-17 - URL: https://www.found.co.uk/blog/found-wins-at-the-uk-search-awards/ - Categories: Digital Marketing, General News --- > Learn how JavaScript impacts SEO and how Google handles JS sites. Explore best practices to optimise your site for improved visibility and performance. - Published: 2024-12-16 - Modified: 2025-02-27 - URL: https://www.found.co.uk/blog/javascript-seo-best-practices/ - Categories: How to, SEO --- > Explore strategies for managing your business reputation online to enhance trust & increase visibility. Read our comprehensive guide to Reputation Management. - Published: 2024-12-12 - Modified: 2024-12-12 - URL: https://www.found.co.uk/blog/reputation-management-how-to-manage-your-business-reputation-online/ - Categories: Digital PR, SEO --- > Learn to craft effective SEO meta descriptions for your ecommerce site. Boost click-through rates with our expert tips and strategies. - Published: 2024-12-03 - Modified: 2025-02-27 - URL: https://www.found.co.uk/blog/meta-descriptions-for-ecommerce/ - Categories: Ecommerce, SEO --- > Google’s much anticipated ‘Cookieless Future’ is finally upon us. Here is what you need to know about it all. - Published: 2024-11-19 - Modified: 2024-11-22 - URL: https://www.found.co.uk/blog/navigating-privacy-changes-ppc-strategies-in-a-cookieless-world/ - Categories: Data, Digital Marketing, Paid Search (PPC) --- > Jamie Klingler explores new social media platform Blue Sky and shares her thoughts on this new horizon in social media. - Published: 2024-11-19 - Modified: 2025-02-27 - URL: https://www.found.co.uk/blog/exploring-new-horizons-in-social-media-platforms/ - Categories: Culture, Digital Marketing, Social Media --- > Stevie Johnson, MD of Disrupt (Found’s sister company), delves into the ever evolving landscape of influencer marketing at Web Summit. - Published: 2024-11-15 - Modified: 2024-12-05 - URL: https://www.found.co.uk/blog/everything-is-influenced/ - Categories: Ecommerce, Influencer Marketing, Travel --- > Here are key insights into what UK businesses can expect this Black Friday and how they can capitalise on emerging trends. - Published: 2024-11-14 - Modified: 2024-12-03 - URL: https://www.found.co.uk/blog/black-friday-2024-in-the-uk-trends-and-tips-for-businesses/ - Categories: Digital Marketing, Ecommerce --- > This guide outlines effective strategies to ensure your Google Shopping Ads campaigns are prepared to capture the surge in online shopping activity across the Black Friday season. - Published: 2024-11-11 - Modified: 2024-12-03 - URL: https://www.found.co.uk/blog/optimising-google-shopping-ads-for-black-friday/ - Categories: Ecommerce, How to, Paid Search (PPC) --- > Looking to accelerate your paid search performance? Learn about the benefits of working with a reputable PPC agency. Read our guide. - Published: 2024-11-05 - Modified: 2024-11-05 - URL: https://www.found.co.uk/blog/the-benefits-of-partnering-with-a-ppc-agency/ - Categories: Paid Search (PPC) --- > Leading digital marketing agency, Found, The Everysearch™ Agency, has been appointed by hospitality powerhouse Edyn, to spearhead its digital organic presence. - Published: 2024-10-31 - Modified: 2024-12-10 - URL: https://www.found.co.uk/blog/found-x-edyn-global-partnership/ - Categories: Digital Marketing, General News, Travel --- > Learn how to implement effective strategies and techniques to help you successfully optimise PPC brand bidding campaigns. Read our guide. - Published: 2024-10-29 - Modified: 2025-03-05 - URL: https://www.found.co.uk/blog/6-steps-to-a-successful-ppc-brand-bidding-strategy/ - Categories: How to, Paid Search (PPC) --- > As we prepare for the festive season, Pinterest appears to be a space where a new breed of “High-Action Festive Shoppers” is emerging. - Published: 2024-10-07 - Modified: 2025-06-01 - URL: https://www.found.co.uk/blog/pinterest-insights-for-2024/ - Categories: Consumer Behaviour, Digital Marketing, Paid Social, Social Media --- > Explore the Top 10 SEO agencies with reviews and pricing details. Compare expert services to find the best fit for your business and boost your online presence! - Published: 2024-10-04 - Modified: 2025-06-15 - URL: https://www.found.co.uk/blog/best-seo-agencies/ - Categories: Agency Guides --- > We were delighted to attend, and deliver a keynote speech at, the 2024 GDS Summit in Ireland and now have a full recording of our session, “Navigating audience complexities: A CMO's blueprint for sustainable growth” available for you to watch upon request. - Published: 2024-09-23 - Modified: 2024-09-23 - URL: https://www.found.co.uk/blog/watch-navigating-audience-complexities-a-cmos-blueprint-for-sustainable-growth/ - Categories: Digital Marketing, General News --- > A comprehensive guide explaining all the major Google algorithm updates in 2024. Learn about the SEO landscape today. - Published: 2024-09-17 - Modified: 2025-02-25 - URL: https://www.found.co.uk/blog/2024-seo-landscape-key-google-search-algorithm-updates/ - Categories: Google Algorithm Updates, SEO --- > With travel having largely recovered from the pandemic challenges, we’re starting to see a key evolution in group audience behaviour. - Published: 2024-09-05 - Modified: 2025-03-05 - URL: https://www.found.co.uk/blog/everysearch-x-travel-the-year-of-the-friendcation/ - Categories: Consumer Behaviour, Travel, Trends --- > What is the AIDA Model? Learn about the AIDA Model and how to use it in marketing to win customers. Read our guide today. - Published: 2024-08-30 - Modified: 2024-09-10 - URL: https://www.found.co.uk/blog/what-is-the-aida-model-examples-uses/ - Categories: Digital Marketing --- > 2024's PPC landscape has been thrilling with AI and machine learning leading the charge. As H1 ends, here are our insights on what to expect for the rest of the year in Search. - Published: 2024-08-01 - Modified: 2024-07-31 - URL: https://www.found.co.uk/blog/the-future-of-ppc/ - Categories: Paid Search (PPC) 2024 has been a very exciting year already in the world of PPC with AI and machine learning advancements at the forefront of everything. --- > Video ad investment is growing rapidly, outpacing overall digital advertising growth. Here we explore how this shift has come about. - Published: 2024-07-30 - Modified: 2024-07-23 - URL: https://www.found.co.uk/blog/video-ads-in-ppc-best-practices-for-2024/ - Categories: Digital Marketing, Paid Social Video ad investment is growing rapidly, outpacing overall digital advertising growth. Here we explore how this shift has come about. --- > Want to use AI in your marketing? Learn about AI and how Found utilises it to transform digital marketing campaigns. - Published: 2024-07-24 - Modified: 2024-07-23 - URL: https://www.found.co.uk/blog/ai-in-marketing-how-found-utilises-ai-to-transform-digital-marketing-campaigns/ - Categories: AI & Machine Learning, Digital Marketing --- > The biggest change in search behaviour over the last few years hasn't been happening on ‘Search’ at all. Instead, the masses have been turning to Social platforms to perform searches. - Published: 2024-07-16 - Modified: 2024-07-18 - URL: https://www.found.co.uk/blog/the-impact-of-social-media-on-ppc-trends-tactics/ - Categories: Paid Search (PPC), Paid Social --- > Discover the ultimate guide to planning a website redesign in 7 easy steps. Our guide walks you through essential steps for a successful transformation. - Published: 2024-07-11 - Modified: 2024-12-10 - URL: https://www.found.co.uk/blog/how-to-plan-a-website-redesign-in-7-steps-the-ultimate-guide/ - Categories: Digital Marketing, How to, SEO --- > When it comes to PPC, the latest AI advancements should be treated as opportunities for evolution. Here's why. - Published: 2024-07-10 - Modified: 2024-07-10 - URL: https://www.found.co.uk/blog/harnessing-the-power-of-ai-in-ppc/ - Categories: AI & Machine Learning, Digital Marketing, Paid Search (PPC) --- > We’re delighted to share the news that Found has won 'Best use of Google Media' at this year’s Independent Agency Awards. - Published: 2024-07-03 - Modified: 2024-07-04 - URL: https://www.found.co.uk/blog/found-win-best-use-of-google-media-at-the-independent-agency-awards-2024/ - Categories: Digital Marketing, General News, Paid Search (PPC) --- > Learn how to implement effective strategies and techniques to help your SaaS business navigate the digital landscape successfully in 2024. Read our guide. - Published: 2024-06-28 - Modified: 2025-02-25 - URL: https://www.found.co.uk/blog/10-best-saas-digital-marketing-strategies-for-2024/ - Categories: B2B, Paid Search (PPC), Paid Social, SEO --- > The search landscape has undergone a significant shift, extending way beyond traditional search engines in recent years. Here is the future of search marketing. - Published: 2024-06-20 - Modified: 2025-02-27 - URL: https://www.found.co.uk/blog/the-future-of-search-marketing-introducing-everysearch-approach/ - Categories: Digital Marketing, General News --- > We've made it onto the prestigious Great Place to Work for Development list in the Medium Category. This is a brand-new category for 2024, - Published: 2024-06-10 - Modified: 2024-06-19 - URL: https://www.found.co.uk/blog/were-a-2024-great-place-to-work-for-development/ - Categories: Culture, General News --- > Found invests £1 million to create UK-first audience insight technology. - Published: 2024-06-07 - Modified: 2024-12-03 - URL: https://www.found.co.uk/blog/found-invest-in-everysearch/ - Categories: AI & Machine Learning, General News --- - Published: 2024-06-05 - Modified: 2024-06-05 - URL: https://www.found.co.uk/blog/everysearch-a-transformative-digital-marketing-strategy/ - Categories: Opinion, Trends --- - Published: 2024-05-28 - Modified: 2024-06-03 - URL: https://www.found.co.uk/blog/seomonitor-sge-insights-integration/ - Categories: AI & Machine Learning, SEO --- > Google calls off third-party cookie updates again. Our Head of SEO and resident Google expert, Dan Fernandez, explains everything you need to know about the latest updates. - Published: 2024-05-27 - Modified: 2024-12-03 - URL: https://www.found.co.uk/blog/googles-third-party-cookie-update/ - Categories: Google Algorithm Updates, SEO --- - Published: 2024-05-24 - Modified: 2024-05-29 - URL: https://www.found.co.uk/blog/highlights-from-google-marketing-live-2024/ - Categories: AI & Machine Learning, General News, Google Algorithm Updates, Paid Search (PPC) --- > Following the Google I/O 2024 announcements, Google have released a teaser video of how generative AI in Search is going to be evolving with the power of their new custom Gemini model - Published: 2024-05-15 - Modified: 2024-05-29 - URL: https://www.found.co.uk/blog/search-in-the-gemini-era/ - Categories: AI & Machine Learning, Google Algorithm Updates --- > As we continue to navigate the changes that come from the fusion of AI with traditional SEO practises, staying updated and adaptable is more crucial than ever. - Published: 2024-05-14 - Modified: 2024-05-29 - URL: https://www.found.co.uk/blog/embracing-ai-for-enhanced-strategies/ - Categories: AI & Machine Learning, SEO --- - Published: 2023-12-13 - Modified: 2024-04-20 - URL: https://www.found.co.uk/blog/the-best-google-optimize-alternatives-for-experimentation/ - Categories: Trends --- > Progressing through the levels as a Paid Media professional is hard. So, we've broken down the key skills for each level: Account Exec, Account Manager and Account Director. - Published: 2023-10-31 - Modified: 2024-07-26 - URL: https://www.found.co.uk/blog/career-progression-in-paid-media/ - Categories: Culture, Opinion, Paid Search (PPC), Paid Social --- > We're delighted to share the news that Found have been shortlisted in SEVEN categories at this year's UK Search Awards! - Published: 2023-10-24 - Modified: 2025-03-12 - URL: https://www.found.co.uk/blog/found-shortlisted-for-7-uk-search-awards/ - Categories: B2B, General News, Paid Search (PPC), Paid Social --- > Choosing the right PPC agency to trust can be a thrilling yet challenging endeavour. We’ve crafted a list of the top PPC agencies to help you on your way. - Published: 2023-10-12 - Modified: 2025-07-15 - URL: https://www.found.co.uk/blog/top-10-ppc-agencies/ - Categories: Agency Guides, Paid Search (PPC) --- > If you’re still trying to be ‘granular’, ‘maximise control’ or ‘join every dot’ with your digital advertising then t’s time to let go and embrace a new way of working. - Published: 2023-10-06 - Modified: 2024-04-23 - URL: https://www.found.co.uk/blog/embracing-uncertainty-getting-comfortable-with-optimising-the-grey/ - Categories: Opinion, Trends --- > We’re absolutely delighted to become ISO 27001 certified, a globally recognised standard for information security management systems. This achievement is a testament to our unwavering commitment to protecting our client and employee data and maintaining the highest standards of information security and we couldn’t be prouder. - Published: 2023-08-11 - Modified: 2024-07-04 - URL: https://www.found.co.uk/blog/found-become-iso-270012013-certified/ - Categories: Data, General News --- > Harrison Wright (an Client Experience Manager here at Found) discusses his role and what his day-to-day looks like at our, London-based, digital marketing agency. - Published: 2023-07-31 - Modified: 2024-07-04 - URL: https://www.found.co.uk/blog/harrison-wright/ - Categories: Culture --- > Reverse Image Search is a powerful tool that enables you to search the internet using images instead of words. It allows you to find similar images, discover where your images are being used, and gauge their popularity. - Published: 2023-07-18 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/how-to-use-reverse-image-search/ - Categories: Digital Marketing, SEO --- > Will Harman (an SEO Account Director here at Found) discusses his role and what his day-to-day looks like at our, London-based, digital marketing agency. - Published: 2023-07-13 - Modified: 2024-07-04 - URL: https://www.found.co.uk/blog/will-harman/ - Categories: Culture --- > Planning a website properly is no easy feat. So, our experts have put together a list of the 10 phases you should work your way through as part of your website design planning process. - Published: 2023-07-11 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/the-10-phases-of-planning-a-website/ - Categories: Digital Marketing, SEO --- > Today, we’re going to share the second half of our latest Found Table session with you; diving into the key benefits of transitioning over to GA4 and discussing the benefits of using GA4… - Published: 2023-06-28 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/found-table-ep-2-google-analytics-4-2-2/ - Categories: Analytics, Google Algorithm Updates --- > Come the first of July, Universal Analytics is going to stop processing all data so it is imperative that brands take this super seriously and transition over to GA4 as soon as possible. So, in this article we discuss the points amde in our recent Found Table session all about GA4. - Published: 2023-06-27 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/found-table-ep-2-google-analytics-4-1-2/ - Categories: Analytics, Google Algorithm Updates --- > We're going to talk through the process of setting up GA4 and explain some of its key reporting features. - Published: 2023-06-16 - Modified: 2024-05-09 - URL: https://www.found.co.uk/blog/reporting-in-ga4/ - Categories: Analytics, Data, Google Algorithm Updates --- > With the switch from Universal Analytics (UA) to Google Analytics 4 (GA4) happening on the 1st of July 2023, we're keen to explore the main differences between GA4 and UA. - Published: 2023-06-14 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/the-main-differences-between-ga4-ua/ - Categories: Analytics, Data, Google Algorithm Updates --- > Understand the impact of not switching to Google Analytics 4 this July and see how it compares to Universal Analytics. Read more at Found. - Published: 2023-06-07 - Modified: 2024-05-02 - URL: https://www.found.co.uk/blog/what-you-risk-from-not-switching-to-google-analytics-4-ga4/ - Categories: Analytics, Data, Google Algorithm Updates --- > Google Analytics 4 is the next generation of Google Analytics, replacing Google's Universal Analytics tool, which is sunsetting on 1st July 2023. - Published: 2023-05-31 - Modified: 2024-07-04 - URL: https://www.found.co.uk/blog/what-is-google-analytics-4/ - Categories: Analytics, Data, Google Algorithm Updates --- > There were lots of announcements made at this year's Google Live event and we know that (sometimes) it can be overwhelming to hear all of the news in one go. So, we've had our Paid Performance experts through all of their notes and highlight the 6 most important announcements, so that we could discuss them with you all here. - Published: 2023-05-26 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/google-marketing-live-2023-6-top-announcements/ - Categories: General News, Google Algorithm Updates --- > We share our highlights of what you should look to do to make the most of your blog content in 2024. - Published: 2023-05-25 - Modified: 2024-07-04 - URL: https://www.found.co.uk/blog/5-seo-tips-for-blog-content-in-2023/ - Categories: Content Marketing, Digital PR, SEO --- > Last week, Google held its annual developer conference, Google I/O, and we got a glimpse into the newest plans for an ever-evolving Search landscape with the introduction of Search Generative AI. So, let's discuss it... - Published: 2023-05-17 - Modified: 2024-07-04 - URL: https://www.found.co.uk/blog/google-search-generative-experience-the-future-of-search/ - Categories: Google Algorithm Updates, SEO --- > In this article, Harry Calvin Williams (Business Director | Found.) talks through the complex entanglement of advertising and consumer purchase decision making, and how this resulted in him choosing just one product out of the many thousands of options available online. - Published: 2023-04-13 - Modified: 2024-07-03 - URL: https://www.found.co.uk/blog/the-messy-middle-marketing-model/ - Categories: Consumer Behaviour, Digital Marketing, Opinion --- > In this article, we'll look at why a positive relationship with your marketing agency is critical for brand success. - Published: 2023-03-24 - Modified: 2024-12-16 - URL: https://www.found.co.uk/blog/trust-transparency-the-client-agency-relations-essentials/ - Categories: Digital Marketing, How to, Opinion --- > Migrating a website to a new domain or changing its structure can be a daunting task. It requires caution and attention to detail to avoid any negative consequences, such as lost traffic and lower rankings. So here are some best practice guidelines to follow as you gear up for your next site migration… - Published: 2023-03-13 - Modified: 2025-02-27 - URL: https://www.found.co.uk/blog/2023-best-practices-for-domain-migration/ - Categories: SEO --- > For World Book Day last week, our staff went on social media to recommend books to their online networks. We thought it’d be a good idea to collate their personal recommendations here, in a single blog post, for you. - Published: 2023-03-07 - Modified: 2024-04-03 - URL: https://www.found.co.uk/blog/reading-recommendations-from-world-book-day-2023/ - Categories: Culture, Digital Marketing, General News, Opinion, Trends --- > 40% of Gen-Z prefer using TikTok and Instagram over Google to search. What does this mean for digital marketers and how can brands ensure they aren’t left behind? - Published: 2023-02-07 - Modified: 2025-02-25 - URL: https://www.found.co.uk/blog/tiktok-is-becoming-the-new-google-for-gen-z/ - Categories: SEO, Social Media --- > We've come 11th in this year's Flexa100 - an independently verified listing of the Top 100 most flexible companies to work for! - Published: 2023-01-26 - Modified: 2024-04-03 - URL: https://www.found.co.uk/blog/joining-the-flexa100-for-2023/ - Categories: Culture --- > It’s recently been announced that Google is sunsetting its A/B testing platform Google Optimize on September 23rd 2023. So, let’s talk about what that means for your business and what you’re going to need to do before September rolls around. - Published: 2023-01-23 - Modified: 2024-07-04 - URL: https://www.found.co.uk/blog/google-optimize-sunsetting/ - Categories: Analytics, CRO, Data, Google Algorithm Updates --- > We’ve taken a look into ChatGPT and some of the best ways we can utilise it to make us more productive. - Published: 2023-01-19 - Modified: 2024-04-23 - URL: https://www.found.co.uk/blog/a-beginners-guide-to-chatgpt-in-seo/ - Categories: AI & Machine Learning, SEO --- > We asked our Organic Search experts; What have they actually learnt from 2022? What have they seen this year that's got them really excited? And (when they reflect on 2022) what do they consider to be a real SEO highlight or development? - Published: 2022-12-21 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/our-organic-search-teams-2022-highlights/ - Categories: SEO --- > E-A-T has been with us for a while, so let’s do a refresh of what that means. - Published: 2022-12-16 - Modified: 2024-12-16 - URL: https://www.found.co.uk/blog/whats-the-new-e-in-e-e-a-t/ - Categories: Google Algorithm Updates, SEO --- > Learn why intentional communication is crucial for the future of work. Discover how it can enhance collaboration and success in the workplace. - Published: 2022-11-27 - Modified: 2024-11-06 - URL: https://www.found.co.uk/blog/future-of-work-skill-intentional-communication/ - Categories: Culture --- > Experts discuss BrewDog's World Cup sponsorship, social media reactions, and the firm's response to the criticism it received. - Published: 2022-11-10 - Modified: 2024-11-06 - URL: https://www.found.co.uk/blog/a-colossal-fcup-the-reception-of-brewdogs-anti-sponsorship-campaign-across-social-media/ - Categories: Digital Marketing, General News, Opinion, Social Media --- > 'I have a fear that Gen Z are the least resilient generation that I've ever seen.' - Steven Bartlett. Let's discuss. - Published: 2022-10-04 - Modified: 2025-04-07 - URL: https://www.found.co.uk/blog/content-response-are-gen-z-less-resilient/ - Categories: Culture, Opinion Episode 176 of Steven Bartlett’s ‘The Diary Of A CEO’ podcast is currently doing the rounds as a hot topic of discussion because of comments made during the session about Gen Z. Here, we’re going to have one of our team member discuss their thoughts on Steven Bartlett’s comments with you all. --- > Google has recently launched its newest campaign type; Performance Max (PMax). - Published: 2022-09-12 - Modified: 2024-12-16 - URL: https://www.found.co.uk/blog/performance-max-a-new-age-of-search/ - Categories: Google Algorithm Updates, Paid Search (PPC) Performance Max now allows users to create one campaign that's tied to multiple key business goals by using machine learning to continuously improve performance across a variety of Google channels such as Discover, Display, Gmail, YouTube and more. --- > Explore link building trends and strategies for 2025. Learn how to adapt your tactics to create high-quality links and enhance your SEO performance. - Published: 2022-08-31 - Modified: 2024-11-06 - URL: https://www.found.co.uk/blog/the-changing-world-of-link-building/ - Categories: Digital Marketing, Digital PR --- > Analysis from Found's sister company (Braidr) has shown that most CMOs fail to grasp the importance of addressing the inevitable consequences of a future without cookies. - Published: 2022-08-09 - Modified: 2024-04-03 - URL: https://www.found.co.uk/blog/are-marketers-more-interested-in-elon-musk-than-the-looming-impact-of-a-cookieless-future/ - Categories: Digital Marketing, General News, Social Media --- > Discover how to optimise TikTok Content for Google with our handy guide. Read our top 5 TikTok SEO techniques to help grow your brand. - Published: 2022-07-25 - Modified: 2024-12-16 - URL: https://www.found.co.uk/blog/five-ways-to-to-optimise-tiktok-content-for-google/ - Categories: SEO Discover how to optimise TikTok Content for Google in this short blog. Read our top 5 TikTok SEO techniques to help grow your brand. --- > Every day, people look to Google for the answers to billions of questions: some simple, many increasingly complex, and others that can’t always be put into words. - Published: 2022-07-12 - Modified: 2024-12-16 - URL: https://www.found.co.uk/blog/found-thoughts-googles-reimagining-search-any-way-anywhere-talk/ - Categories: Paid Search (PPC), SEO --- > The term 'Total Search' may be one that you're already familiar with. If not, the concept is probably something you'll have already seen but didn't know you had. - Published: 2022-06-09 - Modified: 2025-01-27 - URL: https://www.found.co.uk/blog/total-search-the-holistic-future-of-digital-marketing/ - Categories: SEO --- > Discover the latest Google Shopping features to enhance targeting, boost visibility, and drive sales. Learn how to optimise ecommerce campaigns effectively. - Published: 2022-05-20 - Modified: 2025-02-25 - URL: https://www.found.co.uk/blog/what-are-the-latest-google-shopping-features-for-e-commerce-advertisers/ - Categories: Ecommerce, Paid Search (PPC) --- > As well as the ability to increase brand awareness, generate leads and sales SEO can also play a key part in demonstrating and controlling your brand reputation. - Published: 2022-05-12 - Modified: 2025-04-29 - URL: https://www.found.co.uk/blog/seo-for-reputation-management/ - Categories: SEO --- - Published: 2022-04-29 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/found-recognised-as-a-great-place-to-work/ - Categories: Culture --- > What does the future of analytics hold for you? Explore our guide on Google Analytics 4 and stay ahead today. - Published: 2022-04-27 - Modified: 2024-09-18 - URL: https://www.found.co.uk/blog/google-analytics-4-what-does-the-future-of-analytics-mean-for-you/ - Categories: Analytics --- > Digital PR is often confused with other online activity, from spammy link building to fluffy content creation but here we explain what it is and how, when it’s done right, can deliver strong and tangible results for a business or brand. - Published: 2022-04-06 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/digital-pr-explained/ - Categories: SEO --- > Bounce rate will differ by page, by search term and by search intent. There is no universal “good” or “bad” number. - Published: 2022-03-24 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/what-is-the-ideal-bounce-rate-for-a-website/ - Categories: SEO --- > Black Friday weekend is one of the biggest events for retailers, and it is a great event to manage within PPC. - Published: 2021-11-17 - Modified: 2024-11-07 - URL: https://www.found.co.uk/blog/15-top-ppc-tips-for-black-friday-success/ - Categories: Digital Marketing, Ecommerce, Paid Search (PPC) --- - Published: 2021-09-13 - Modified: 2025-09-11 - URL: https://www.found.co.uk/blog/tomorrow-launch/ - Categories: Digital Marketing, General News --- > Super Keyword Planner gets keyword ideas & metrics for planning Google Ads campaigns more quickly, supercharging the research we do for client growth. - Published: 2021-06-01 - Modified: 2025-06-25 - URL: https://www.found.co.uk/blog/super-keyword-planner/ - Categories: Paid Search (PPC), SEO --- - Published: 2021-05-27 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/first-party-data-what-why-and-how/ - Categories: Data --- > Searching for an agency partner can feel like an overwhelming process, especially if you’re not familiar with the services you’re enquiring about. - Published: 2021-05-27 - Modified: 2025-01-27 - URL: https://www.found.co.uk/blog/4-things-to-consider-when-appointing-a-digital-marketing-agency/ - Categories: Digital Marketing --- > Earlier this month Google I/O came to our screens with a huge amount of content, news, updates, and advancements discussed over the event. - Published: 2021-05-27 - Modified: 2024-05-08 - URL: https://www.found.co.uk/blog/google-i-o-2021-key-advancements-in-search/ - Categories: Google Algorithm Updates, Paid Search (PPC), SEO --- > Learn how using relatable analogies can simplify complex SEO ideas, helping clients better understand the steps and strategies for improving rankings. - Published: 2021-05-18 - Modified: 2024-10-28 - URL: https://www.found.co.uk/blog/seo-is-like-x-factor-how-to-explain-complex-ideas/ - Categories: SEO --- > There might be instances in which Google encounters non-HTML files such as PDF documents and determines they deserve to rank higher than HTML pages. This behaviour may not always be desirable. - Published: 2021-05-13 - Modified: 2024-11-06 - URL: https://www.found.co.uk/blog/dealing-with-pdfs-an-seos-guide/ - Categories: SEO --- - Published: 2021-05-13 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/great-place-to-work-2021-awards-team-culture-in-a-pandemic/ - Categories: Culture --- > There are many routes to achieving digital growth, however finding those which are most effective from a cost, time, and longevity perspective is where a challenge presents itself. - Published: 2021-05-04 - Modified: 2025-01-27 - URL: https://www.found.co.uk/blog/how-to-find-effective-growth-opportunities-in-a-complex-digital-landscape/ - Categories: Digital Marketing, How to --- > “What is a data scientist?” – this is a question I've asked myself since I first heard about the role. - Published: 2021-04-15 - Modified: 2025-06-25 - URL: https://www.found.co.uk/blog/road-to-data-scientist-what-the-role-is-and-how-you-get-there/ - Categories: Data --- > Explore how Luminr helps brands unlock smarter, faster insights from their data. Learn how this platform powers performance marketing decisions with clarity and precision. - Published: 2021-04-14 - Modified: 2025-06-25 - URL: https://www.found.co.uk/blog/luminr/ - Categories: B2B, Data --- - Published: 2021-04-09 - Modified: 2024-12-05 - URL: https://www.found.co.uk/blog/googles-product-reviews-update-what-does-it-mean-for-search/ - Categories: B2B, Ecommerce, SEO --- > When it comes to technical audits, a lot of people just rely on the outputs of tools to inform where the focus should be. - Published: 2021-04-08 - Modified: 2024-10-29 - URL: https://www.found.co.uk/blog/5-things-to-look-for-in-a-technical-audit/ - Categories: SEO --- - Published: 2021-03-17 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/death-of-a-metric-bye-bounce-rate/ - Categories: Digital Marketing --- - Published: 2021-03-16 - Modified: 2024-05-02 - URL: https://www.found.co.uk/blog/what-are-the-google-news-google-discover-manual-action-penalties/ - Categories: SEO --- > Mining is a use of data science techniques to unearth hidden patterns buried in text; expounding the findings into something useful is where mined ore might be chiselled into a masterpiece of insight. - Published: 2021-03-11 - Modified: 2025-04-30 - URL: https://www.found.co.uk/blog/mining-social-media-data-for-marketing-projects/ - Categories: AI & Machine Learning, Data, Social Media --- > The landscape of local SEO has been rapidly changing. So we’re giving you four invaluable tips for getting your business noticed. - Published: 2021-03-10 - Modified: 2025-04-07 - URL: https://www.found.co.uk/blog/local-seo-business-noticed/ - Categories: SEO --- > International Women's Day is an incredibly important event in the strive for equality around the world, celebrating the social, economic, cultural, and political achievements of women globally. - Published: 2021-03-08 - Modified: 2024-07-04 - URL: https://www.found.co.uk/blog/international-womens-day-2021-a-dive-into-our-stats/ - Categories: Culture --- > Over the last few years search advertising has changed. Learn about the 4 Fundamentals of a Modern Google Search Ads Account Structure here. - Published: 2021-03-04 - Modified: 2025-02-25 - URL: https://www.found.co.uk/blog/the-4-fundamentals-to-a-modern-google-search-account-structure/ - Categories: Paid Search (PPC) --- - Published: 2021-03-04 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/were-a-top-25-uk-digital-agency/ - Categories: Digital Marketing, General News --- > The curse of knowledge not only impacts how we communicate daily, but also effects how digital marketers deliver their work and approach their clients. - Published: 2021-03-03 - Modified: 2024-10-28 - URL: https://www.found.co.uk/blog/the-curse-of-knowledge-in-digital-marketing/ - Categories: Content Marketing --- - Published: 2021-02-24 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/what-does-apples-new-ios-14-update-mean-for-paid-social/ - Categories: Social Media --- > Do you really need an Agency for my PPC, Paid Social or Display Activity? Let's help you figure that out! - Published: 2021-02-23 - Modified: 2025-01-27 - URL: https://www.found.co.uk/blog/do-you-need-a-paid-media-agency/ - Categories: Paid Search (PPC) --- > The last 12 months have seen a significant change in consumer behaviour due to Covid-19. Online retailers have experienced unprecedented revenue growth and demand for goods delivered to the door has exceeded capacity. - Published: 2021-02-18 - Modified: 2024-04-23 - URL: https://www.found.co.uk/blog/seo-trends-2021/ - Categories: SEO, Trends --- > Audience intent should be at the heart of your digital strategies, so in this post we look at how to use SEO to meet the needs of your audience. - Published: 2021-02-11 - Modified: 2024-10-29 - URL: https://www.found.co.uk/blog/how-to-use-seo-to-meet-audience-intent/ - Categories: SEO --- - Published: 2021-02-08 - Modified: 2024-12-05 - URL: https://www.found.co.uk/blog/3-trends-were-sceptical-about-in-2021/ - Categories: B2B, Trends --- > Now that we've left 2020 behind, we're looking forward to the trends we think will be big news in 2021. - Published: 2021-02-04 - Modified: 2025-06-01 - URL: https://www.found.co.uk/blog/5-trends-were-optimistic-about-in-2021/ - Categories: B2B, Trends --- - Published: 2021-02-03 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/search-londons-10th-birthday/ - Categories: SEO --- > James Wolman explains and demonstrates some great Excel shortcuts for you to use in your everyday working lives - Published: 2021-01-21 - Modified: 2024-06-04 - URL: https://www.found.co.uk/blog/20-great-excel-shortcuts-you-might-not-know-about/ - Categories: Data --- - Published: 2021-01-19 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/sea-shanties-tiktok/ - Categories: Trends --- - Published: 2021-01-18 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/found-recognised-with-excellence-in-wellbeing-award-by-gptw/ - Categories: Culture, General News --- > We’ve heard the saying “SEO is dead”, and from the stories I could tell, it'd be easy to believe it is. SEO isn’t what it once was, but that isn’t a bad thing. - Published: 2021-01-14 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/changing-face-of-seo/ - Categories: SEO, Trends --- > In a nutshell, data science gives answers to the things we don’t know that we don’t know. (Whereas data analytics tends to solve problems for questions we know we don’t have the answers to). - Published: 2021-01-06 - Modified: 2024-04-23 - URL: https://www.found.co.uk/blog/reddit-roundtable-data-science-in-digital-marketing/ - Categories: Data --- - Published: 2020-12-15 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/5-ways-to-make-digital-more-accessible/ - Categories: CRO, Digital Marketing --- > Is your marketing too reliant on Google? Discover the benefits of diversifying your strategy to reach new audiences and reduce platform dependence. - Published: 2020-12-15 - Modified: 2025-03-12 - URL: https://www.found.co.uk/blog/are-marketing-strategies-too-reliant-on-google/ - Categories: Digital Marketing, Opinion --- > This post acts as a summary of the talk and assumes some level of knowledge of local search ranking factors and experience using Google My Business. - Published: 2020-12-09 - Modified: 2024-04-23 - URL: https://www.found.co.uk/blog/local-search-2020/ - Categories: SEO --- > Standardising fees for influencers may be unattainable but certain principles should become the norm: respect, equality, and fair negotiation. - Published: 2020-12-04 - Modified: 2024-09-18 - URL: https://www.found.co.uk/blog/putting-a-price-on-influence-what-is-fair/ - Categories: Influencer Marketing --- > As we approach the end of a tumultuous year it’s likely that, after reviewing performance, attention will turn to where marketing budgets should be allocated for 2021 or the 2021/22 financial year. - Published: 2020-11-30 - Modified: 2024-06-04 - URL: https://www.found.co.uk/blog/long-term-seo-strategy-do-we-ever-finish-optimising-a-site/ - Categories: SEO --- > This year has been exceptional due to the pandemic – advertising budgets have been squeezed and consumer behaviours have changed dramatically. The size of the economic fallout is still being gauged but it is likely to be the most significant event in most of our lifetimes. - Published: 2020-11-25 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/2021-planning-what-should-your-digital-marketing-strategy-look-like/ - Categories: Digital Marketing --- > In October we released an article teasing an analysis of the shopping SERPs being rolled out to the UK. - Published: 2020-11-23 - Modified: 2024-12-03 - URL: https://www.found.co.uk/blog/tracking-the-shopping-serps-part-ii-analysis/ - Categories: Ecommerce, Paid Search (PPC), SEO --- > Automating keyword research using a Google Colabs notebook built to harness the semRush API is a frictionless method that saves time and effort. - Published: 2020-11-23 - Modified: 2025-06-25 - URL: https://www.found.co.uk/blog/keyword-harvester/ - Categories: Analytics, SEO --- > If you’ve just come out of a mega ideation session, and you’re not sure whether the ideas you came up with are good or trash. This blog is here to help. - Published: 2020-11-20 - Modified: 2025-01-27 - URL: https://www.found.co.uk/blog/design-thinking-how-to-evaluate-ideas/ - Categories: Content Marketing, Creative --- > Read our top tips and areas to consider when beginning to build a successful international PPC campaign using adwords. - Published: 2020-11-18 - Modified: 2025-02-25 - URL: https://www.found.co.uk/blog/how-to-target-foreign-markets-with-adwords/ - Categories: Paid Search (PPC) --- > The tips in this guide focus on understanding user behaviour across your site, many businesses have seen a complete shift in their audience and conversion behaviours. - Published: 2020-11-16 - Modified: 2024-04-23 - URL: https://www.found.co.uk/blog/4-data-led-tips-to-drive-performance-through-covid/ - Categories: Data --- - Published: 2020-11-13 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/5-handy-tips-for-preparing-your-forecasts-in-excel/ - Categories: Data --- > Dominate Black Friday & Cyber Monday with our ultimate checklist. From bold deals to powerful tactics, set your brand up for success this holiday season! - Published: 2020-11-11 - Modified: 2024-12-05 - URL: https://www.found.co.uk/blog/black-friday-and-cyber-monday-checklist/ - Categories: B2B, Ecommerce, Paid Search (PPC), SEO --- > Nail for Black Friday SEO Strategy with our top tips on optimising your products, nailing your on-page experience and targeting the right audience. - Published: 2020-11-06 - Modified: 2025-03-12 - URL: https://www.found.co.uk/blog/products-on-page-copy-targeting-nailing-black-friday-seo/ - Categories: Ecommerce, SEO --- - Published: 2020-10-28 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/a-guide-to-virtual-meetings/ - Categories: Culture, Digital Marketing, How to --- - Published: 2020-10-26 - Modified: 2024-12-03 - URL: https://www.found.co.uk/blog/tracking-the-shopping-serps/ - Categories: Ecommerce, Paid Search (PPC), SEO --- - Published: 2020-10-25 - Modified: 2024-07-04 - URL: https://www.found.co.uk/blog/happy-birthday-found-10-years-and-counting/ - Categories: Culture --- - Published: 2020-10-21 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/found-wins-at-the-uk-digital-growth-awards-2020/ - Categories: Analytics, Digital Marketing, General News --- > Discover 6 simple e-commerce SEO tips to boost visibility, drive more traffic, and increase sales with quick, actionable improvements. - Published: 2020-10-19 - Modified: 2025-04-29 - URL: https://www.found.co.uk/blog/6-simple-tips-to-help-optimise-your-e-commerce-site/ - Categories: SEO --- - Published: 2020-10-16 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/whats-new-with-google-tag-manager-partial-exports-and-bulk-actions/ - Categories: Analytics, Google Algorithm Updates --- > We know that search has evolved beyond the simple text to answer retrieval method - we can search through traditional means or newer ones like voice and now even our smartphone cameras. - Published: 2020-10-15 - Modified: 2024-04-23 - URL: https://www.found.co.uk/blog/new-enhanced-google-features-search-on/ - Categories: SEO --- - Published: 2020-10-15 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/new-advancements-in-search-search-on-2020/ - Categories: SEO --- - Published: 2020-10-15 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/delivering-a-higher-standard-of-google-search-search-on-2020/ - Categories: SEO --- > This piece looks at 5 ways digital landscape has adapted to thrive during these extraordinary times. This piece looks at 5 ways digital landscape has adapted to thrive during these extraordinary times. - Published: 2020-10-14 - Modified: 2024-04-23 - URL: https://www.found.co.uk/blog/5-stats-that-show-digital-landscape-is-changing-and-adapting-during-the-pandemic/ - Categories: Analytics, Digital Marketing, General News, Opinion --- > Explore the ultimate guide to ideation with design thinking. Learn creative techniques to solve problems, spark innovation, and drive meaningful results. - Published: 2020-10-13 - Modified: 2025-01-27 - URL: https://www.found.co.uk/blog/design-thinking-the-ultimate-guide-to-ideation/ - Categories: Content Marketing --- - Published: 2020-10-09 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/why-its-ok-for-your-team-to-not-feel-ok-right-now/ - Categories: Culture --- > If you work in ecommerce, you probably remember the news from April this year about Google opening up Shopping to offer free listings for merchants in the US - Published: 2020-10-08 - Modified: 2024-04-23 - URL: https://www.found.co.uk/blog/free-google-shopping-listings-come-to-the-uk/ - Categories: Google Algorithm Updates, Paid Search (PPC) --- > Site migrations can make or break a website. For many the choice to migrate is driven by a need for freedom to drive growth across your site. - Published: 2020-10-06 - Modified: 2025-01-27 - URL: https://www.found.co.uk/blog/10-tips-for-a-successful-site-build-and-migration/ - Categories: SEO --- - Published: 2020-10-01 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/found-shortlisted-for-the-uk-digital-growth-awards-2020/ - Categories: Digital Marketing, General News --- > Every strategy should be designed to meet an objective, and the more information you have to hand before you begin the easier it is going to be to align activity to the end goal. - Published: 2020-09-16 - Modified: 2024-11-05 - URL: https://www.found.co.uk/blog/using-data-to-inform-seo-strategies/ - Categories: SEO --- > Oatly, the brand who made oat milk the monolith of milk alternatives has had a fascinating history with some bold marketing choices. - Published: 2020-09-14 - Modified: 2025-01-27 - URL: https://www.found.co.uk/blog/oatly-brand-retrospective/ - Categories: Content Marketing --- > This article describes a handful of approaches that use data science to huge effect in various digital marketing streams. - Published: 2020-09-11 - Modified: 2025-04-29 - URL: https://www.found.co.uk/blog/a-practical-guide-to-data-science-in-digital-marketing/ - Categories: B2B, Data, Digital Marketing --- > There is no better way than getting the best results from your SEO than by exploring what it is your competitors are doing well, and here’s how to do it. - Published: 2020-09-09 - Modified: 2024-10-29 - URL: https://www.found.co.uk/blog/how-to-do-an-seo-competitor-analysis/ - Categories: SEO --- > Discover why active listening is key to the future of work. Learn how mastering this skill enhances communication, collaboration, and leadership. - Published: 2020-09-04 - Modified: 2024-11-06 - URL: https://www.found.co.uk/blog/future-of-work-skill-listening/ - Categories: Culture --- - Published: 2020-09-03 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/telling-lgbtqia-stories-creative-training-with-the-diversity-standards-collective/ - Categories: Culture --- > It's time to include entity recognition as part of your SEO strategy and here's how. - Published: 2020-08-28 - Modified: 2024-10-28 - URL: https://www.found.co.uk/blog/a-guide-to-entity-recognition/ - Categories: SEO --- > Learn how HubSpot automation workflows streamline marketing, boost efficiency, and drive results. Create and optimise workflows with ease. - Published: 2020-08-24 - Modified: 2025-01-27 - URL: https://www.found.co.uk/blog/hubspot-automation-workflows-explained/ - Categories: Digital Marketing --- > Apply most effective SEO techniques to improve rankings and drive organic growth. Discover practical tips for technical, on-page, and off-page SEO enhancements you can start today. - Published: 2020-08-21 - Modified: 2024-12-05 - URL: https://www.found.co.uk/blog/underrated-seo-tactics-and-how-to-apply-them/ - Categories: B2B, Ecommerce, SEO --- - Published: 2020-08-07 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/found-webinar-replay-demystifying-seo-the-future-of-seo-ranking-factors/ - Categories: SEO --- > When it comes to measuring what matters, is it really all about revenue or are there other metrics you can look at to understand what you’re getting in return for your efforts? - Published: 2020-08-03 - Modified: 2024-10-28 - URL: https://www.found.co.uk/blog/is-it-all-about-revenue/ - Categories: SEO --- > What is 5D content? A new buzzword? Well, it’s 5 different ways of thinking about content, to make your content go to infinity and beyond. - Published: 2020-07-29 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/make-your-content-go-further/ - Categories: Content Marketing --- - Published: 2020-07-27 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/social-shopping-is-the-new-normal/ - Categories: Social Media --- - Published: 2020-07-23 - Modified: 2025-06-25 - URL: https://www.found.co.uk/blog/5-ways-to-drive-efficiency-in-biddable-campaigns/ - Categories: Paid Search (PPC) --- - Published: 2020-07-23 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/found-webinar-replay-filling-up-the-funnel-strategies-for-creating-demand-and-thinking-beyond-conversion/ - Categories: Digital Marketing, How to --- > Discover how low-volume keywords can enhance your SEO strategy. Learn to leverage these often-overlooked terms to drive traffic and boost conversions. - Published: 2020-07-22 - Modified: 2025-03-12 - URL: https://www.found.co.uk/blog/looking-beyond-high-volume-keywords/ - Categories: B2B, SEO --- > Every agency says they want to be your partner, working together - but what does this really mean? Lucy explores a true client and agency partnership. - Published: 2020-07-20 - Modified: 2025-06-25 - URL: https://www.found.co.uk/blog/agency-and-client-partnerships-what-does-it-really-mean/ - Categories: Digital Marketing --- > Lockdown has been tiring. If you're feeling drained, it might be decision fatigue so it's time to automate and make the most of your workday instead. - Published: 2020-07-17 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/strategic-laziness-automation-in-covid-19/ - Categories: Opinion --- > Prepare for the future and its uncertainty through these 4 steps to put you in the best position for growing online. - Published: 2020-07-15 - Modified: 2024-12-05 - URL: https://www.found.co.uk/blog/marketing-for-the-future/ - Categories: B2B, Opinion --- > Every month, over 2 billion people visit YouTube - that’s almost one third of all people on the internet. Every day, people watch more than 1 billion hours of video on YouTube. - Published: 2020-07-13 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/an-introduction-to-seo-for-youtube/ - Categories: SEO, Social Media --- > Interested in adding snapchat to your marketing mix? The social platform has upped its game recently adding new features and some seriously cool tech. - Published: 2020-07-10 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/snapchat-is-upping-its-game/ - Categories: Digital Marketing, Social Media --- > Are we getting better answers by asking smarter questions? Discover how question quality can impact the value of the answers we receive. - Published: 2020-07-02 - Modified: 2025-02-25 - URL: https://www.found.co.uk/blog/are-people-being-more-helpful-or-are-we-asking-better-questions/ - Categories: Opinion --- - Published: 2020-07-02 - Modified: 2024-05-10 - URL: https://www.found.co.uk/blog/found-webinar-replay-audience-insights-making-data-fuelled-decisions/ - Categories: Analytics, Data --- > Search engine algorithms and features change on a near daily basis, indeed Google announced that they made more than 3,200 to their “search systems” in a recent year. - Published: 2020-07-01 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/significant-seo-changes-in-2020/ - Categories: SEO --- > Building long-term influencer relationships is key, but harder to justify when quick, campaign-based approaches seem faster and more cost-effective. - Published: 2020-06-24 - Modified: 2025-04-07 - URL: https://www.found.co.uk/blog/long-term-influencer/ - Categories: Influencer Marketing --- > With non-essential businesses reopening on June 15th, brands are ensuring readiness through safety measures and effective messaging for customers and staff. - Published: 2020-06-15 - Modified: 2025-02-25 - URL: https://www.found.co.uk/blog/re-opening-your-retail-stores-with-online-messaging/ - Categories: Digital Marketing, Ecommerce --- - Published: 2020-06-11 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/black-lives-matter/ - Categories: Culture --- > COVID-19 has disrupted much of our day to day lives; from our work surroundings to putting a pause on seeing our loved ones. We’re all trying to navigate through the ‘new normal’. - Published: 2020-06-08 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/marketing-through-a-recession/ - Categories: Digital Marketing, Opinion --- > Discover how creativity thrived during confinement as creatives adapted, innovated, and found new opportunities despite restrictions. - Published: 2020-06-05 - Modified: 2024-12-16 - URL: https://www.found.co.uk/blog/creatives-in-confinement/ - Categories: Opinion --- > The COVID-19 situation has revealed a striking concern in the data community: analysis in a vacuum. - Published: 2020-06-03 - Modified: 2024-05-02 - URL: https://www.found.co.uk/blog/dangers-of-bad-data/ - Categories: Data --- - Published: 2020-06-01 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/the-perks-of-remote-working/ - Categories: Culture --- - Published: 2020-06-01 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/found-webinar-slideshare-how-to-nail-your-messaging/ - Categories: Digital Marketing --- > Discover how a multi-channel digital marketing approach can enhance customer engagement and improve results by integrating all marketing channels effectively. - Published: 2020-05-28 - Modified: 2024-10-29 - URL: https://www.found.co.uk/blog/when-digital-means-all-channels/ - Categories: Opinion --- > It’s safe to say that there is no such thing as common sense in a pandemic. What was ‘common sense’ for brands feels like has gone out of the window and nobody knows for sure what's coming next. - Published: 2020-05-27 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/messaging-crisis-uncommon-sense/ - Categories: Opinion --- > Thinking about automating your PPC? We explore the advantages of automation and why human brilliance is still the cherry on top of an automated strategy. - Published: 2020-05-22 - Modified: 2025-06-25 - URL: https://www.found.co.uk/blog/the-future-is-automation-with-human-brilliance/ - Categories: Data, Digital Marketing --- > A list of all platform-specific new features launched to help businesses during covid-19 with their online presence. - Published: 2020-05-20 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/digital-features-during-covid/ - Categories: Digital Marketing --- > Preemptively planning your decisions will not only set you up for success, but will make sure that when you are inevitably faced with a challenge, you know how to tackle it and how to move past it. - Published: 2020-05-18 - Modified: 2024-10-28 - URL: https://www.found.co.uk/blog/preemptive-marketing-decisions/ - Categories: Digital Marketing --- > Looking for award winning digital marketing? Found is delighted to have won Best Integrated Campaign at The Drum Awards with our client, Hoppy. - Published: 2020-05-13 - Modified: 2024-04-23 - URL: https://www.found.co.uk/blog/found-wins-drum-search-awards/ - Categories: General News, SEO --- > Now, more than ever, customers are buying values first. In this time of uncertainty, people are looking to spend money with brands they can trust to do the right thing. - Published: 2020-05-04 - Modified: 2025-04-07 - URL: https://www.found.co.uk/blog/green-marketing/ - Categories: Trends --- > We’re delighted to announce that we’ve been awarded 6th place in the 2020 Great Place to Work Awards. Hip hip, hooray! - Published: 2020-05-01 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/found-2020-gptw-awards/ - Categories: Culture, General News --- > Watch our webinar, What's next for Digital Marketing: The Impact of COVID-19. We share advice for CMOs from Google and our analysis of search interest across 200 industries and 14 countries. - Published: 2020-05-01 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/covid-marketing-webinar/ - Categories: Digital Marketing --- > It's highly unlikely that business will just return to normal once the pandemic is over. So, when it comes to a crisis, what marketing considerations should be feeding into your strategies? - Published: 2020-04-28 - Modified: 2024-10-29 - URL: https://www.found.co.uk/blog/strategic-crisis-marketing/ - Categories: Digital Marketing --- > Video, in the context of cinema entertainment has suffered a big hit, but online and on our screens at home, it's thriving. - Published: 2020-04-27 - Modified: 2024-04-04 - URL: https://www.found.co.uk/blog/video-digital-comfort-food/ - Categories: Content Marketing --- > We interview artist Gretchen Andrew, who uses SEO alongside her paints to explore themes of power, systems, desire, and the malleable nature of reality. - Published: 2020-04-24 - Modified: 2024-12-16 - URL: https://www.found.co.uk/blog/seo-as-art/ - Categories: Culture, Opinion, SEO --- > Google has updated their timelines for the rollout of the Core Web Vitals forming part of the Search algorithm. Instead of May 2021, the rollout will now begin from mid-June. - Published: 2020-04-20 - Modified: 2024-10-29 - URL: https://www.found.co.uk/blog/core-web-vitals-a-guide/ - Categories: SEO --- > With the recent announcement of all non-essential businesses closing within the UK, brands with a high street presence are rushing to comply by closing their retail stores and moving to online-only operations. - Published: 2020-03-27 - Modified: 2024-07-04 - URL: https://www.found.co.uk/blog/retail-shifting-to-digital/ - Categories: Digital Marketing, Ecommerce --- - Published: 2020-03-27 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/8-things-that-cheered-us-up/ - Categories: Culture --- - Published: 2020-03-27 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/brands-doing-their-bit-social-good/ - Categories: Digital Marketing --- - Published: 2020-03-13 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/women-in-tech-seo/ - Categories: SEO --- > How do you know if your ads are really impacting customers’ behaviour? - Published: 2020-03-09 - Modified: 2025-01-27 - URL: https://www.found.co.uk/blog/how-to-measure-incrementality/ - Categories: Data, Digital Marketing --- - Published: 2020-03-06 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/our-work-wonder-women/ - Categories: Culture --- > In the words of Jon Bon Jovi: “The more things change the more they stay the same” and it's the same for marketing - the goals always stay the same but the tools marketers use evolve. - Published: 2020-02-28 - Modified: 2024-04-23 - URL: https://www.found.co.uk/blog/5-growing-tech-trends-to-watch-out-for-in-marketing-for-2020/ - Categories: Digital Marketing, Trends --- > With growth being such an important mindset for us, I’ve been doing some reading around the concept and listed my top 5 growth mindset book recommendations. - Published: 2020-02-20 - Modified: 2024-11-06 - URL: https://www.found.co.uk/blog/5-books-growth-mindset/ - Categories: Opinion --- > Our Oscar predicting AI, dubbed ‘OscarBot’, outperformed both the bookies and our in-house movie buff with it’s predictions for the 92nd Academy Awards. - Published: 2020-02-11 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/oscarbots-ai-predictions-beat-the-film-buff-and-the-bookies/ - Categories: AI & Machine Learning --- > For the Oscars we've put our resident data science wizards to the test, challenging them to build an OscarBot and make predictions based on available data. - Published: 2020-02-05 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/great-expectations-our-ai-predicts-oscar-wins/ - Categories: AI & Machine Learning, Trends --- - Published: 2020-01-31 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/found-awarded-for-excellence-in-wellbeing/ - Categories: Culture, General News --- > With the SERPs becoming more competitive, owning organic space is becoming harder and clicks are decreasing. - Published: 2020-01-30 - Modified: 2024-10-29 - URL: https://www.found.co.uk/blog/why-you-need-to-start-thinking-locally-to-organically-grow-your-business/ - Categories: SEO --- > Sometimes it’s the small things that make a big difference, and with SEO that’s often true. Here's 12 easy things you can do to get in Google's good books. - Published: 2020-01-22 - Modified: 2025-04-29 - URL: https://www.found.co.uk/blog/12-easy-things-you-can-do-to-make-google-like-your-website/ - Categories: SEO --- > Have you ever found yourself entranced, glued to Youtube, watching someone do something very ordinary or seemingly mundane to a very high standard? - Published: 2020-01-17 - Modified: 2024-12-16 - URL: https://www.found.co.uk/blog/mastering-new-creative-skills-the-importance-of-adopting-a-growth-mindset/ - Categories: Opinion --- > Learn how to implement effective strategies and techniques to improve your SEO for Black Friday (and the Holiday Season). Read our guide. - Published: 2019-11-28 - Modified: 2025-02-25 - URL: https://www.found.co.uk/blog/seo-for-black-friday-and-the-holiday-season/ - Categories: SEO --- - Published: 2019-11-14 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/rich-results-googles-serp-is-changing/ - Categories: SEO --- - Published: 2019-11-01 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/chang3-win-digital-disruptors-2019/ - Categories: Digital Marketing, General News --- > With AutoHotkey, any key on your keyboard can be programmed to type any text desired. Follow this step by step guide to get yourself setup. - Published: 2019-10-14 - Modified: 2025-01-27 - URL: https://www.found.co.uk/blog/how-to-auto-type-anything/ - Categories: AI & Machine Learning --- > With Christmas upon us, it's vital to get your social strategy nailed. Our Social Account Manager Ruth O'Brien has all the top tips to get you ready. - Published: 2019-10-11 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/christmas-is-coming/ - Categories: Social Media --- > The mission of Digital Disruptors is to encourage young people to immerse themselves in the dynamic, challenging and fascinating world of digital. - Published: 2019-08-30 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/digital-disruptors-2019-underway/ - Categories: General News --- > When something goes wrong with website performance, trace back your steps and find all of the possible blockers to getting that performance issue fixed. - Published: 2019-08-20 - Modified: 2024-10-29 - URL: https://www.found.co.uk/blog/resolving-website-performance-issues/ - Categories: SEO --- > Found’s in-house tools are always built with integration front of mind. No tool is exclusive to one team or for a single purpose. - Published: 2019-08-06 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/founds-data-toolshed/ - Categories: Data --- > Anything you can do on web pages in the browser can be programmed to happen in a sequence you choose or based on triggers. Here's how to set up automation. - Published: 2019-07-31 - Modified: 2024-05-13 - URL: https://www.found.co.uk/blog/web-browser-automation/ - Categories: SEO --- --- ## Recources > Integrated digital marketing strategy guide: using cross-channel data to build intelligent growth strategies. - Published: 2021-03-12 - Modified: 2024-05-30 - URL: https://www.found.co.uk/resources/white-paper/integrated-digital-marketing-guide/ - Resources Categories: Data, Digital Marketing - Resources Content: Whitepaper --- > In this guide, we dive deeply into SEO, Paid Media, Data, and Content trends for B2C companies. - Published: 2021-01-21 - Modified: 2025-02-24 - URL: https://www.found.co.uk/resources/white-paper/b2c-digital-marketing-guide/ - Resources Categories: Content, Data, Digital Marketing, Paid Media, PPC, SEO - Resources Industries: Retail - Resources Content: Whitepaper --- > In this guide, we dive deeply into SEO, Paid Media, Data, and Content trends for B2B companies. - Published: 2021-01-14 - Modified: 2025-03-12 - URL: https://www.found.co.uk/resources/white-paper/b2b-digital-marketing-guide/ - Resources Categories: Content, Data, Digital Marketing, Paid Media, PPC, SEO - Resources Industries: B2B - Resources Content: Whitepaper --- > In this guide, we dive deeply into Digital Marketing - SEO, Paid Media, Data and Content - trends. - Published: 2021-01-13 - Modified: 2024-05-30 - URL: https://www.found.co.uk/resources/white-paper/digital-marketing-guide-trends/ - Resources Categories: Content, Data, Paid Media, PPC, SEO - Resources Content: Whitepaper --- > How to prove your digital marketing strategy works? This is the last guide to incrementality that you will ever need. - Published: 2020-11-09 - Modified: 2024-06-05 - URL: https://www.found.co.uk/resources/white-paper/guide-to-incrementality/ - Resources Categories: Data, Digital Marketing, Measurement, Paid Media, PPC - Resources Content: Whitepaper --- > This report will give you the insight required to prepare for changes in user and shopping behaviour in advance of the biggest shopping period of the year. - Published: 2019-12-05 - Modified: 2025-03-12 - URL: https://www.found.co.uk/resources/white-paper/predicting-black-friday/ - Resources Categories: Black Friday, Data, Digital Marketing, Paid Media, PPC, SEO - Resources Industries: B2B, Retail - Resources Content: Whitepaper --- > Here are our 12 future youth marketing digital trends you should know about, so that you can stay ahead of the game. - Published: 2018-03-12 - Modified: 2024-05-30 - URL: https://www.found.co.uk/resources/white-paper/12-digital-youth-trends-you-need-to-know/ - Resources Categories: Digital Marketing - Resources Content: Whitepaper --- > We discuss the influenceable factors involved in a search engine’s assessment of a website, regarding where it chooses to rank it for a given search term. - Published: 2018-01-11 - Modified: 2024-05-30 - URL: https://www.found.co.uk/resources/white-paper/seo-ranking-factors-guide/ - Resources Categories: Content, SEO - Resources Content: Whitepaper --- > Practical guidance and insights on the future of paid media channels and how they need to work together to provide an integrated marketing strategy. - Published: 2017-01-30 - Modified: 2024-05-30 - URL: https://www.found.co.uk/resources/white-paper/essential-paid-media-guide/ - Resources Categories: Paid Media, PPC - Resources Content: Whitepaper --- ---