Data & Analytics
For brands, digital is an ever-shifting landscape of trillions of potential touch points with their customers. At Found, we use advanced data analytics and clever AI to help our clients deliver the right message, at the right time.
Stupid is as stupid does. So get it right with data.
Where digital marketers differ, often significantly, is in the way they use data (that’s if they use it at all). At Found, as Google Analytics Certified Partners, advanced data analytics and next-generation AI are embedded in everything we do. Hell, bytes are in our bones. And they have to be. Data is the gateway, the entry portal to the Web of Moments (which is where it’s at).
The Web of Moments is the ever-shifting landscape of trillions of potential touch points between brands and their customers. Think of it as a vast digital plain where savvy brands mine data to deliver the right message to their customers at the right time. Without data, insight is impossible. The entrance to the Web of Moments is barred.
our analytics expertise
Found can work with you to help define the optimal way to collect, process and analyse your data. Placing you in the best position to draw actionable business insights from your data.
Whether it's implementing Google Tag Manager or establishing the best way to measure the impact of a multi-channel campaign, Found can help you get it all set up.
Bespoke dashboards can be built to visualise the metrics you need to track. Draw in data from multiple data sources in real-time, giving your team access to exactly what is relevant to them.
Understanding your customer base, where they spend time, what they view and what channels encouraged them there is key to any successful campaign. Found can draw this together for you.
Digital enlightenment comes from measuring and understanding your channels. The last click model is no longer sufficient as a standalone; by understanding where and what contribution each channel played in the conversion journey, you'll be one step closer to digital nirvana.
Working with us
Performing well online is no longer just science, it’s art — swashbuckling content as much as technical analysis. But science is where it starts. And by science we mean data.
Data. Online is positively awash with the stuff. And it’s growing at a crazy rate. Jeez, by 2020 it’s estimated there’ll be 44 trillion gigabytes of data dancing a merry jig online. And that, for brands, is the problem: their customers, and their customers’ buying intentions, are lost in the stuff.
At least they were. At Found, once we’ve audited and assessed your entire digital asset base, we turn on our mind-blowingly complex data analytics and AI engine to help brands find and accompany customers as they frisk and frolic online.
The result? We empower our clients to deliver the right marketing message to their customers for each specific online moment. We’re able to nurture those not yet ready to convert, convert them when they are, and always recognise them when they return.
Data helps us to go granular, and drill down into the very fabric of your customers’ digital lives (in a non-creepy, anonymised kind of way, of course).
Think of what we do as one big game of join the dots, where each dot is a moment in the never-ending customer journey. Trillions of dots emerging and fading across multiple shifting channels, momentarily forming to read ‘Buy'.
Expect to see seriously improved online results, kick-ass conversion rates and general digital top-notchery.
