The growth in mobile browsing and content-demand has been incredible over the past year. With nearly half of UK smartphone owners using their mobiles to browse and research products and Mobile Search accounting for an impressive 12% of all UK search clicks in December 2011 (Marin Software, 2012); we can create and execute your mobile search strategy to keep you one step ahead of the rest.
Get Mobile with Mobile
Mobile PPC, like desktop PPC, is the management of sponsored results or adverts, within mobile search results pages, such as Google.
Mobile advertising is a must for any business, to ensure continued reach. Working on a pay-per-click basis, each advert, like desktop search, contains a headline, a description and a telephone number and / or a link to the website being promoted.
Mobile ad formats, coupled with the limited space on mobile devices for results to be displayed, demands skilled copywriting, optimisation and keywording to ensure you receive maximum coverage at a highly efficient cost.
It pays to have a Mobile Site
Many mobile search users are utilising their mobile for instant results, whether it be to get up to date train times or to send flowers to a loved one. One thing that resonates across all actions on a mobile is ease.
It is imperative the mobile customers are able to navigate to the site they want quickly and the content within the site. That’s why we firmly believe every website should have their own mobile site, giving users less information but a much quicker rout to conversion.
Found will happily advise you on your website or even create some mobile landing pages for you. Having recently won the Best Mobile Campaign at the UK Search Awards, we know how to ensure your mobile site is a highly converting mobile site.
Pay-per-call is a simple way of enabling customers to reach you quickly. Mobile, in general, demands more urgency from the time-conscious mobile searcher.
Pay-per-call enables you to embed a trackable phone number on your website or even within your mobile advert meaning the user doesn’t even have to click to your site to convert.It is easy to set up and, aside from helping to facilitate a smoother user journey, it also enables calls to be tracked back to the click source and onwards to the conversion.
Are you leaking Traffic?
Did you know that at any one time, a user is searching on your brand terms, yet 30%* of those users are not clicking on your advert. They’re clicking on your competitors’ sites instead.
We can run a simple check for you, through Hitwise (search competitive intelligence platform), to show you exactly how much of your brand traffic – yes searches whereby users are looking for your site – is being leaked to the competition on mobile.
*Found client research through Hitwise
Branded Landing Pages
Ensuring you’re in control of your online estate is an essential part of your digital strategy. The open nature of the search space allows for fantastic opportunities but also leaves you exposed to competitors and resellers muscling in on your territory.
Our experience in dominating search landscapes means we can knock pretenders aside and keep you firmly in the top spots. We have a long track record of success in supporting existing campaigns or chasing the competition away with superb mobile brand landing pages and microsites.
For over 7 years, we have been building brand protection sites for our clients, for both the desktop and mobile search space. And we’ve won awards for our work; Premier Inn and Autoglass® being two such clients who have benefitted from our efforts and proudly shared award-success with us.
We have a portfolio of clients, a suite of leading tools and, most importantly, a long list of tangible results.
Challenge us to introduce you to one of our clients for whom we have delivered exactly what you’re looking for and we’ll be happy to oblige.
Short-term, tailored Campaign Management
Whether you need to generate online registrations, build up an e-mail databases, or encourage online users to engage offline, we have a mobile solution that fits. Lead generation is a cost-effective and efficient way to reach prospective new customers on-the-go and you only pay for each lead we deliver.
Whether you’re running a short term campaign or have a longer-term goal, through Search, Social and Mobile Marketing, Found can quickly devise a strategy to meet your campaign needs.
- Customised campaign management
- Reliable tracking & reporting
- Data capturing
- Mobile lead generation solutions
- Website creation
- Social lead solutions