For us, it’s pretty simple: unless brands take an holistic approach to their digital marketing, they’re swimming upstream. SEO, content, paid media and PR work best when they’re tightly, strategically entwined. One for all, and all for one (as a Musketeer might say).
Brands can no longer afford to wing it online. There’s too much at stake, too much competition, waaaay too much to lose. Strategy, in other words, is essential. But to be truly successful online, any old strategy won’t pass muster. Strategy needs to be holistic: targeting prospective customers through multiple channels, from SEO and content to PR and paid media.
But even that’s not enough. For maximum impact online and the most jaw-dropping results, brands need to ensure each channel is interacting with, and enhancing, the others, in a virtuous digital circle. In themselves, the channels are siloed, with limitations. Together, their potential is limitless.
Strategy, by its very nature, is forward-looking, but at Found — digital hell-raisers that we are — we start by looking back. What’s a brand been doing to date? What’s worked online and, just as importantly, what’s not? In short, how can we use the past to better shape the future? (Wow, how clever does that sound?)
After a detailed analysis of a brand’s performance to date, we sit down with our clients and set out, in crystal clear terms, what they want to achieve online. With the aid of white boards and a dollop of old school brain power, we then create the all-singing, all-dancing strategy that will ensure they pull it off.
Our holistic approach to digital means every strategy we create is omni-channel and omni-device. It blends PR and content with paid media and SEO. Every strategy is structured to achieve maximum impact in the Web of Moments. Translate: we help brands to deliver the right message to their prospective customers at the right time. Our strategy is simple enough: optimal interactions = increased transactions.
To use military speak, we’re also acutely aware that no plan survives contact, however robust. So we are continually updating our clients’ strategies, evolving them in real time as things change on the ground. If you’re not continually adapting in digital, you’re cooked from Day One.
"This award is an acknowledgment of all of the great work that Found do, how that work affects their customers and the digital advertising ecosystem as a whole. It’s fantastic to see digital marketeers with such sound performance roots make the large but successful leap into effective creative. Found has it all - a focus on performance, a creative edge, fantastic people, sound measurements, great results and a clear customer focus. We are looking forward to what they do next."
“Found delivered beyond our expectations with their clever Paid Media and YouTube campaign. The fine-tuned approach to audience targeting has brought great results with incredible engagement rates, which smashed all industry benchmarks.”
“Found have proven themselves to be an immensely valuable extension to our in-house marketing team. Their wisdom and commitment to deliver has turbo-charged our digital media strategy and we’re excited about how, together, we can continue to build the Hand Picked Hotels brand online.”
“Found’s ability to think outside the box has boosted both awareness and engagement with our core target audience. Their combined skills in SEO, content – including video – and paid media have cleverly thrust YHA into the mind-sets of key influencers in the travel and lifestyle community, which will significantly help us to drive long term growth and loyalty.”
"Found’s impact has been staggering. Their ability to plan effective, time-sensitive search marketing strategies has transformed our ROI."
"We have been very pleased with the performance, energy and attention to detail the Found team have given us. We’ve seen significant uplift in key PPC metrics across the board, including a 1763% YoY rise in ROI for our Father’s Day campaign."