Uniting brands with youth culture through social content, influencer marketing and media planning. The connected generation wants relevant and exciting things to shout about, and they want them now.
Youth marketing is about challenging the status quo and doing something different. The connected generation builds their values on respect, trust, credibility and authenticity. And it’s up to brands to embody these traits in their marketing. But make no mistake, it’s no easy task.
In late 2017 Found wanted a bit of an edge, so we acquired Disrupt - an agile youth marketing agency in London. Their unique approach and experience aims to inspire change and innovation, a philosophy that’s been etched into the Found mantra since day one. So, it was a match made in heaven.
Now, stronger than ever, we like to think that we’re experts in youth marketing. Through the clever use of influencers and the creation and marketing of thumb-stopping social content, we're earning attention for our clients. So, whether it’s full-service brand management you’re after or social activation; we’ve got the know-how and the social tools to make it happen.
First, we do our homework. And we’re talking deep-dive here. Our extensive research leaves no stone unturned, and aims to answer questions around brand, content and channel strategies.
It’s about time you started looking at things from a ‘mobile first’ point of view. From GIFs and graphics to real-time videos, we like to create content that will get you noticed. Think of your content as bite sized, relevant and extremely shareable.
Imagine catapulting your brand from a run-of-the-mill business into a story that everyone wants to know about. It sounds exciting because it is, and we’ve got case studies to prove it.
Be curious, listen and learn. There’s a lot we can discover about your audience, like where they spend time online, what makes them click ‘play’ and what makes them click ‘buy’. We can even find out which channels encouraged them to get there.
Looking for trendsetters? We know them all. Our Rolodex is brimming with influencers that can get the best results for your brand. And the best part: they will manage everything that comes along with it – from content creation to content curation. All you’ll need to do is sit back and watch the traffic come in.
We could sit here and list out all the social media platforms we work with - Facebook, Instagram, Snapchat, etc – but it’s easier to just say: all of them. In fact, we handle all the media planning and implementation for our clients, making sure their advertising is on point.
We refer to them as the connected generation. The millions of tech savvy humans across the globe that are consuming digital media by the minute. This generation are always ‘plugged in’ and have become experts in the technology they use, expecting instant gratification as the norm. Often this audience is misunderstood, and brands craft their marketing campaigns around assumptions that can be far from reality.
The truth is, the only way to effectively target a connected generation is by approaching them on their terms. Your brand needs to exist on the right channels, at the right time, and with the right content for your target audience. Then, and only then, can your brand go from lacklustre to loved and earn the respect of a youth audience.
We craft a tailored approach for each brand we work with, ensuring that we engage each audience through the platforms and channels that they are most active on, with authentic, stand-out content that resonates.
"This award is an acknowledgment of all of the great work that Found do, how that work affects their customers and the digital advertising ecosystem as a whole. It’s fantastic to see digital marketeers with such sound performance roots make the large but successful leap into effective creative. Found has it all - a focus on performance, a creative edge, fantastic people, sound measurements, great results and a clear customer focus. We are looking forward to what they do next."
“Found delivered beyond our expectations with their clever Paid Media and YouTube campaign. The fine-tuned approach to audience targeting has brought great results with incredible engagement rates, which smashed all industry benchmarks.”
“Found have proven themselves to be an immensely valuable extension to our in-house marketing team. Their wisdom and commitment to deliver has turbo-charged our digital media strategy and we’re excited about how, together, we can continue to build the Hand Picked Hotels brand online.”
“Found’s ability to think outside the box has boosted both awareness and engagement with our core target audience. Their combined skills in SEO, content – including video – and paid media have cleverly thrust YHA into the mind-sets of key influencers in the travel and lifestyle community, which will significantly help us to drive long term growth and loyalty.”
"Found’s impact has been staggering. Their ability to plan effective, time-sensitive search marketing strategies has transformed our ROI."
"We have been very pleased with the performance, energy and attention to detail the Found team have given us. We’ve seen significant uplift in key PPC metrics across the board, including a 1763% YoY rise in ROI for our Father’s Day campaign."