Expect the unexpected.
PREDICTING BLACK FRIDAY 2020
HOUR BY HOUR, ACROSS SECTORS.
We set out to find how users behaved on Black Friday 2019.
SEE THE RESULTS >
WE FOUND GROUPS
4 DISTINCT
7-9 PM
POST WORK PEAK
Usually medium-to-high traffic retail ecommerce sites, including clothing, food & drink, as well as gift buying sites.
GROUP 1:
11-3 PM
MID DAY PEAK
Not companies typically associated with Black Friday hype, for example recruitment or enterprise technology, focus more attention on driving traffic to your site earlier in the day.
GROUP 2:
6-9 AM
PRE- WORK CLIMB
Companies with this behaviour include a mix of ecommerce sites e.g. consumer electronics, and software / technology.
GROUP 3:
3-5 PM
AFTERNOON REDUX
Just like Group 3, except with a second peak after the morning climb. Generally, this group includes B2B companies, suggesting users are browsing at work, for work - looking for deals or offers related to their own industry.
GROUP 4:
INSIGHTS TO GO PLEASE
Packed full of resources, this whitepaper includes everything from key findings to actionable ways to target your audience - all of which is wrapped up in some easy-to-use checklists to help you through this busy period.