Negative Lists – A Better Method of Creation
Everyone knows that a key strategy with PPC is the creation of negative lists. You must have a tight...
By Karl BrandtFound blog
Monthly Archives: February 2012
Step Aside Usain Bolt – Social Media is the Fastest Force on the Planet
Today saw an interesting success story unfold in the gaming industry as Double Fine, a developer of leftfield video...
By Ciaran Brady
Notes on an A/B test
We often run A/B or multi-variant tests on pages to see if we can maximise our click through rates...
By Luke Townsend
Sweet! Digital Media is Free!
Apparently, digital is free! Okay, while P&G’s CEO, Robert McDonald, doesn’t actually say anything as naive as ‘digital media is free’,...
By Karl Brandt
Top 5 Tips to Keep Your Account Management Partnership Running Smoothly
If you work in digital account management, you need to know EVERYTHING. You are involved in all aspects of...
By Nasreen Cullen
Twitter Brand Pages Hit The UK
Today is another milestone in the evolution of Twitter as UK brand pages arrive on the computers of British...
By Gareth Olyott