OPTIMISE.
PPC (PAID SEARCH).
In an evolving world of data, metrics, automation and mathematical predictions, we absolutely love Paid Search here at Found. And we love nothing more than demonstrating measured success through this core marketing channel. Because, you know what? It’s not about the best practice activity that most decent agencies should be deploying, it’s the extra sauce that makes a real difference.
We call it smart PPC.
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Smart PPC.
PPC remains one of the key digital marketing pillars of today’s brands. It’s the foundation upon which many campaigns are built — and from which many have grown. However, smart PPC is where Found makes a real difference to your activity. From intelligent strategy and rigorous testing to human input and, simply, good old hard work.
At Found, we’re fluent in every aspect of PPC across a multitude of search engines, including Google, Bing, Yandex and Baidu. From pure Google Ads and RLSAs to Google Shopping and YouTube, we activate and manage smart PPC for both B2C and B2B clients. Whether your market is UK only or covers multiple geolocations and languages, we ensure you hit the bullseye every time. And when PPC changes and evolves, we change and evolve with it.
As a company founded on CPA principles, we live and breathe ROI. That’s why you can be sure that every pound we spend on your behalf will be treated as if it’s our own. But it’s not just that. We like to think our approach to PPC is that little bit special, too. Using advanced data analytics and next-generation AI, we couple automation with human brilliance. As an agency that’s created more than 30 PPC scripts and deployed millions of pounds worth of media spend, we’ve perfected our data-driven growth partner model for Paid Search.
Oh, and if that wasn’t enough to convince you, we’re also a Google Premier Partner. We don’t just talk the talk, we walk the walk.
"This award is an acknowledgment of all of the great work that Found do, how that work affects their customers and the digital advertising ecosystem as a whole. It's fantastic to see digital marketeers with such sound performance roots make the large but successful leap into effective creative. Found has it all - a focus on performance, a creative edge, fantastic people, sound measurements, great results and a clear customer focus. We are looking forward to what they do next."
Helene Ambiana, Head of Google Partners, EMEA
Our PPC Expertise.
Paid Search remains one of the key digital marketing pillars for today’s brands. Wherever people are searching, and on whatever device, our PPC experts (also known as Google Ads virtuosos) give brands maximum exposure at the optimal price.
Google Ads (Formerly Adwords).
With over 90% of worldwide searches performed on Google, Google Ads is an integral part of any Paid Search strategy. Driven by ROI and supported by the best automation tools in the business, our analysts get a kick out of high-performing optimisation and meticulous bid management.
Google Shopping.
Google Shopping is key to driving performance for any retailer, big or small. We build tailored Shopping and Smart Shopping (machine learned) strategies for our clients to optimise product data and budgets. Get your products in front of the most relevant customers and prepare to be amazed by the results.
RLSAs.
Retargeting Lists for Search Ads enables us to retarget visitors in Google that have been to your site but not converted. We interpret high purchase intent and, where appropriate, bid accordingly to bring visitors back with a higher propensity to convert.
Gmail Ads.
Gmail Ads offer a hybrid of native and display advertising. A high impact ad platform, it allows us to target users in their Gmail inbox based on their contextual and intent signals.
Youtube advertising.
With users spending over an hour a day watching YouTube on mobile alone, this is a golden opportunity to reach the people who matter to you. We will pinpoint your ads and ensure you only pay when your targets show interest. Great for increasing brand awareness and driving people to your site. Furthermore, Found’s Content Production Studio can produce stunning video at low cost, ensuring a complete end-to-end service.
Display (GDN).
We show hyper-relevant ads within synergised content to consumers who have previously connected or engaged with your brand. These are your high value potential customers that need to be nurtured.
Mobile & App Promotion.
We use high-impact mobile advertising with device-tailored ad copy designed to increase app downloads, lengthen app engagement and extend lifetime value from mobile users.
Recent awards.
UK Digital Growth Awards2019
Winner - Best Integrated Search Campaign
UK Search Awards2018
Winner - Best PPC Campaign
UK Search Awards2018
Winner - Best Use of Search Retail
EU Search Awards2018
Winner - Best Use of Search - Third Sector
Accreditations.
Finding Lisa for Bonmarché
Bonmarché knew it was time to breathe some new life into their online marketing. Found were hired to freshen it up, and fast.
Read the case study
Working with Found.
If you're looking for a PPC growth partner, you’ll love working with Found. For starters, you’ll be in the best possible hands: each member of our team is not only a qualified Google Ads Professional but has also been through our very own Analyst Academy — think of it as a boot camp for ROI (minus the deranged drill sergeant and 4am wake-up calls).
Given the gazillions of Paid Search companies out there offering PPC management services, it’s more important than ever to know the company you’re working with is on top of its game. So, don’t be shy to ask to see the results we’ve generated, or even speak to some of our clients. We’d be more than happy to put you in touch.
So how do we get things moving? Well, we start by auditing your PPC activity to date. What’s worked with your target customers, and what’s not? More specifically, where are you getting the best cost-per-acquisition, and how can you improve on that? Using advanced data analytics and a suite of proprietary tools, we shine a torch into everything you’ve been doing, and rigorously benchmark you against your competitors.
Armed with the knowledge from our initial audit, we then create a strategy to deliver the kind of ROI that will blow your pretty little socks off. And once it’s purring away, we’ll start to scale it up. And then some.
It won’t just be any strategy, either. Everything we do in Paid Search is holistic, and integrates seamlessly with any content, SEO and PR activity you’re undertaking, too. Every piece of activity we deliver is geared to extract maximum value and to deliver growth.
Talk to usSome of our clients.
