Paid Search & return on investment go hand in hand. There is no other advertising channel that you can measure return on investment as accurately as you can on the search space. And there is no other channel where you can scale the return on investment so precisely. Found adopts best-practice PPC methods to ensure we get the most out of your Paid Search campaign.
All of our analysts are Adwords Professionals, qualifications that are vigilantly taken by the team twice a year. Upon joining Found, every analyst enters the Analyst Academy which encompasses training in cost-per-acquisition campaigns, ensuring the analyst is fully focused on the return on investment model. This enables them to not only develop their strategic skills and our database of tactical knowledge, but also ensures they live and breathe optimisation and sales maximisation.
With so many companies offering ‘PPC Services’ it can be difficult to tell who will actually manage your campaign effectively. We have a portfolio of happy clients, a suite of leading tools and, most importantly, a long list of tangible results. Challenge us to introduce you to one of our clients for whom we have delivered exactly what you’re looking for and we’ll be happy to oblige.
PPC Full Service
We use competitive intelligence to benchmark your brand against your competitors and to audit your environment. Then we set out to gain you more market share and to devise a strategy bespoke to your website and your market place.
With access to a database of approximately 1 billion keywords, we identify keywords across the whole customer buying cycle, analysing and segmenting them into core target groups.
We determine exactly how your campaign should be targeted; from location and language to devices and search engine selection.
We test multiple ad copy variations to determine which ad will drive the highest possible click-through and conversion rate. We also run ad extension testing to calculate the true value of the search engines’ latest functionality.
Keyword generation is not a one-time occurrence, it is ever-evolving. As the search landscape is constantly changing, new search terms and customer behaviour needs to be capitalised upon.
Filters & rules allow us to influence bids at keyword level. We develop complex, customised optimisation systems to ensure our target ROIs are achieved at the most granular level possible.
Full Service includes:
- Campaign healthcheck
- Competitive research
- Strategy & tactics
- Keyword generation
- Campaign targeting
- Adcopy creation
- Creative testing
- Adcopy extensions
- Bid optimisation
- Click path analysis
- Equity weighting
- Architectural structure
- Match type / keyword mining
- Day parting
- ProFound reporting
Full Campaign Audits
It is rare for a company not to have embarked upon Paid Search in some form or another, whether it be through an internal team or through an agency.
Have you got a sense that there is probably more you can get from your campaign, or for your money, but you’re not sure what that is? Have you lost faith in the way your campaign is currently performing?
We offer PPC Healthcheck, to provide you with a full audit of your existing campaign so you can understand the opportunities available.
Healthcheck Services :
- Architectural review
- Structural performance
- Keyword density
- Negative match testing
- Competitive marketplace research
- Quality score assessment
- Opportunity analysis
Get Mobile with Mobile
Mobile PPC, like desktop PPC, is the management of sponsored results or adverts, within mobile search results pages, such as Google.
Mobile advertising is a must for any business, to ensure continued reach. Working on a pay-per-click basis, like desktop search, each advert contains a headline, description and telephone number plus the option of a link to the website being promoted.
Mobile ads demand skilled copywriting (due to the limited space), optimisation and keywording to ensure you receive maximum coverage at a highly efficient cost.
It Pays to have a Mobile Site
Many mobile search users are utilising their mobile for instant results: whether it be to get up to date train times or to send flowers to a loved one. One thing that resonates across all actions on a mobile is ease of use.
It is imperative that mobile customers are able to navigate to the content they want quickly. That’s why we firmly believe every website should have their own mobile site, giving users less information but a much quicker route to conversion.
Found will happily advise you on your website or even create mobile landing pages for you. Having recently won Best Mobile Campaign at the UK Search Awards, we know how to ensure your mobile site becomes a highly-converting mobile site.
Pay-per-call is a simple way of enabling customers to reach you quickly. Mobile generally demands more urgency from the time-conscious mobile searcher.
Pay per call enables you to embed a trackable phone number on your website, or even within your mobile advert, meaning the user doesn’t even have to click to your site to convert.
Being the brand owner doesn’t give you any special rights over ad placement so there is a real danger of being ousted by your competitors in the search engines, even if the user is looking for you!
Are you leaking Traffic?
Did you know that at any one time, a user is searching on your brand terms, yet 30%* of those users are not clicking on your advert? They’re clicking on your competitors’ sites instead. We can run a simple Hitwise check for you to show how much of your brand traffic is being leaked to the competition. *Found client research through competitive intelligence platform, Hitwise.
We can run a simple check for you, through Hitwise, to show you exactly how much of your brand traffic – yes searches whereby users are looking for your site – is being leaked to the competition.
Branded Landing Pages
Ensuring you are in control of your online real estate is an essential part of your digital strategy. The open nature of the search space allows for fantastic opportunities but also leaves you exposed to competitors and resellers muscling in on your territory.
Our experience in dominating search landscapes means we can knock pretenders aside and keep you firmly in the top spots. We have a long track record of success in supporting existing campaigns or chasing the competition away with superb branded landing pages and microsites.
For over 7 years, we have been building brand protection sites for our clients, for both the desktop and mobile search space. And we’ve won awards for our work; Premier Inn and Autoglass® being two such clients who have benefitted from our efforts and proudly shared award success with us.
Short-term, Tailored Campaign Management
Whether you need to generate online registrations, build up an e-mail databases, or encourage online users to engage offline, we have a solution that fits. Lead generation is a cost-effective and efficient way to reach prospective new customers and you only pay for each lead we deliver.
Whether you’re running a short term campaign or have a longer-term goal, through search, social and mobile marketing, Found can quickly devise a strategy to meet your campaign needs.
- Customised campaign management
- Reliable tracking & reporting
- Mobile lead generation solutions
- Data capturing
- Website creation
- Social lead solutions