Automatic? Yes. Supersonic? Sometimes. How AI can be used to drive PPC automation
Published on 22nd August 2018In the beginning (or in the mid-1970s), there was the personal computer. Then came the…
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The smart alec everyone wants on their team: Google’s automated display campaign
Published on 30th May 2018If you haven’t been using Google’s Smart display campaigns in your marketing efforts, you’ve been…
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What is audience-first and how does it work in Paid Media?
Published on 29th March 2018There’s no denying the power of a nuanced advertising approach in the paid social sphere….
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AI vs Humans : 3 major reasons why Paid Media still needs supervision
Published on 8th March 2018It’s estimated that by 2030, 30% of UK jobs could be taken over by robots…
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Using IF statements in AdWords
Published on 24th July 2017What’s an IF? Google says that “IF functions allow you to insert a specific message…
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Get a handle on the do’s and dont’s: master the elusive art of the Pay Per Click campaign
Published on 20th June 2017Google Adword’s Pay Per Click campaigns can be a nifty way to drive highly targeted…
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Emojing Markets: our favourite little icons are showing up in AdWords, and we think they’ll stick around
Published on 19th May 2017We’re all fighting the good fight (the AdWord fight, that is) on a very cramped…
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Found wins Best PPC Campaign at UK Search Awards 2016
Published on 6th December 2016On Wednesday the 30th of November 2016, five of the Found team were selected to…
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Download: An actionable paid media guide for 2017
Published on 22nd November 2016Paid Media doesn’t need to be complicated. However, the challenge for digital campaign planners can be…
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