Content Marketing
Creating jaw-dropping content is critical for brands to succeed online. Without relevant, shareable, linkable and search-friendly content, brands will always be swimming upstream.
Frankly, my dear, you should give a damn about content.
With approximately 27 million pieces of content being shared daily it is becoming increasingly difficult to stand out from the crowd. By creating authentic and bespoke content, tailored to your audiences’ interests, you can amplify your brand message whilst ensuring that you are increasing your SEO visibility and supporting your overarching digital strategy.
Regularly producing tip-top content is vital for any brand that wants to perform. Now, make no mistake, technical SEO is crucial to perform well online, but search engines today are ravenous for rich, shareable and search-friendly content, too. Brands that produce it, perform. Those that don’t, won’t (at least, not as well).
At Found, not only do we pride ourselves on our ability to create great content but, for us, it’s just the start of a journey. Our in-house experts leverage the content we create to secure reach, high quality follow-links and action. In short, we ensure that every possible ounce of value is extracted.
Putting Content Through
The Prism
Every piece of content we create is refracted across multiple media channels — mainstream, social, blogger — for maximum impact online.
Our content marketing expertise
Data forms the backbone of every successful digital campaign. From great audience insights to granular keyword landscaping it's crucial that you understand what content you should be creating and why. By informing the ideation process with data you remove the guesswork and give the content the best chance of success.
Digital content helps brands tell stories and curate experiences that people want to engage with and share. From corporate explainers to experiential prose, Found will create the right story, for the right audience.
Targeted PR and outreach of key content pieces accelerate and amplify their exposure. If you’re going to spend money and effort creating content, then make sure people are seeing it. Our outreach team works closely with the content team to connect the dots from beautiful content to exceptional exposure.
From copywriting and video to data-driven apps and micro sites, Found will create relevant, shareable, high-value content to suit a brand's requirements.
Working with us
Great content is engaging, original, shareable and linkable (and probably many other things), but for maximum impact online it also needs to be part of a plan.
At Found, once we’re happy that a brand’s online assets are technically SEO’d to absolute perfection, our in-house creatives and studio team work closely with our PR experts to map out a Content Marketing strategy that will drive inbound traffic and links, and generally create one hell of a buzz.
Our content supremos have the technical expertise and zippety panache to produce highly engaging, interactive web and video content that can help brands rise above their peers — and stay on top when they do.
At the same time, our PR and social media experts are involved in the content creation process from Day One to ensure that whatever’s being created will have serious outreach potential, too.
Think of it as a kind of content prism effect: each piece of content is refracted across multiple media channels — mainstream, social, blogger — for maximum impact online.
Maybe we’re just frugal, but at Found we firmly believe brands need to extract maximum value out of every piece of content created in order to secure the biggest possible bang for their buck.
