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MARKET RESEARCH AGENCY, LONDON

REDEFINE SUCCESS FOR TOMORROW
Unlock the full potential of your business with market research and insight.

Shatter your growth ceiling and redefine success for tomorrow with Found, your London-based market research agency. Equipped with a powerhouse team of data scientists, analysts, and strategists, we’re here to help you unlock the brand, consumer, or competitor insights essential for confident decision-making.

Whether you are a B2B or B2C organisation, we apply our deep understanding of consumer behaviour, psychology and data science to bring you bold insights and a complete perspective, fueling your business growth and giving you a competitive edge.

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Why do I need

MARKET RESEARCH?
MARKET RESEARCH UNCOVERS INSIGHTS CRUCIAL TO MAKING INFORMED DECISIONS, ENABLING GROWTH AND MAXIMISING MARKETING EFFECTIVENESS.

In the digital era where growth requires businesses to actively manage their relationship with data, impact rests on a fine balance between managing efficiencies and exploring new opportunities. We know that organisations are often left completely unsatisfied with just honing and refining the data they’ve inherited. Which is why at Found, we understand the importance of not just collecting and analysing data to gain a competitive edge by creating data for the future with confidence.

We don’t just leave you with lengthy reports and data dumps. We go a step further to untangle the complexities and contradictions inherent to human behaviour and apply our insights to give you actionable recommendations. Our hand-picked team of experts transition seamlessly between quantitative and qualitative research methods to build evidence based insight frameworks for the complex questions you need to answer.

Market Research

SERVICES

Assessing market size, audience attitudes and attributes is indispensable for brand and performance campaign strategies alike. Obtain a solid steer on who your existing and future customers are and help you understand the differences between consumers in various markets. Take advantage of our research expertise to drive direction and unlock new sources of growth.

CUSTOMER SEGMENTATION

Shape your proposition and enhance your brand experience by getting to the heart of the factors that drive consumer action and let you gain a competitive edge.


COMPETITOR INTELLIGENCE

Gain insights into your brand’s position through market share-of-voice studies and competitive benchmarking. Assess your performance to win market share against competitors and enter new territories.


TRENDS RESEARCH

Transform valuable market data on consumer behaviour trends into your growth currency, empowering strategic decision-making for your business to drive business growth.


Tune into how people talk about your brand or uncover their associations with your products online. Track your brand building efforts to prove the effectiveness of your top of funnel activities against the bottom line.


SENTIMENT ANALYSIS

Keep a finger on the pulse of customer sentiment surrounding your brand and category to understand their needs and exceed their expectations, to foster lasting connections and drive business growth.


Level up your influencer collaborations by using market research to identify the right talent and create briefs that maximise your chances of resonance among your target audience.


WE WORK WITH BIG BRAND AND THOSE THAT ASPIRE TO BE BIG

“Found has it all – a focus on performance, a creative edge, fantastic people, sound measurements, great results and a clear customer focus. We are looking forward to what they do next…”

Google
Helene Ambiana
Head of Google Partners EMEA
BONMARCHÉ: Finding 'Lisa' for Bonmarché
Read Story
CLIENT
Mission

The team at Bonmarché knew it was time to breathe some new life into their online marketing (particularly search) so Found were hired to freshen it up, and fast.

Read Story
Results

ROI INCREASE FROM PAID SEARCH YOY

194 %
results

YOY RISE IN NON-BRAND CR

29 %

What is Market Research

Market research is a strategy-led approach to collecting, analysing and interpreting information about target markets including existing and potential customers as well as competitors. Its main aim is to use various methodologies like surveys, interviews, focus groups and data analysis to provide businesses with valuable insights about category trends, competitive landscapes and customer behaviour that cannot be found elsewhere.

What are the benefits of Market Research?

Market research is a prerequisite for any business aiming to be strategic and competitive with its marketing. It serves as a flexible tool that facilitates informed and confident decision-making by allowing businesses to explore the ‘why’ and ‘how’ questions behind people’s buying actions. The knowledge gained through market research reveals effective channels, messages and themes in the marketplace, enabling us to identify growth opportunities, understand customer needs, and mitigate risks associated with business decisions.

What platforms and tools do you use for Market Research?

We leverage a wide range of platforms and partners within our research methodologies including SEMrush, Sistrix, Moz, Ahrefs, AWR, Site Bulb and our very own proprietary global search intelligence platform, Luminr. And when we can’t find a solution in the marketplace we can partner with, our team of next gen data scientists and analysts is always on hand to build custom tools to navigate any sticky challenges that come our way.

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