Specialisms
At Found, we don’t ‘do’ digital marketing, we live and breathe it.
Sheesh, we positively drink it in. From PPC and Programmatic Display to SEO and Content Marketing, our approach is deeply holistic, using every channel and each moment to optimal effect.
If you change the way you look at things, the things you look at change.
Our approach to digital is holistic. Translate: for brands to achieve maximum impact online, they need to communicate with their prospective customers continually and strategically across multiple channels and devices — through a mixture of Paid and Social Media, PR and (frankly explosive) Content. We call this the Web of Moments, a never-ending succession of potential touchpoints between brands and their prospective customers.
In the Web of Moments, customer transactions are less events, more journeys. Our role is to help brands accompany their customers on these journeys, as they unfold, ensuring they deliver the right message at the right time. The result? When the journeys do come to an end, our clients are the destination.
Digital Media
In the Web of Moments, brands continually communicate with their audiences through different channels and in different ways — delivering the right message at the right time. Our approach to digital media reflects this holistic, always-on philosophy, and is rooted in a mixture of PPC, SEO, Programmatic Display and Paid Social.
Paid Search (PPC)
PPC remains one of the key digital marketing pillars of today’s brands. At Found, we’re fluent in every aspect of PPC, from AdWords and Google Shopping to RLSAs and TrueView. Whatever people are searching for, and on whatever device, we ensure brands are seen, heard and found. And always, of course, at the optimal price.
Natural Search (SEO)
SEO permeates everything we do. We live, sleep and dream it. For us, quality, sustainable and rich SEO is holistic; hinging on a balance of highly technical algorithm knowledge, explosive content, engaging social and spiffing backlinks through targeted outreach and PR. The result? For our clients, crazy amounts of traffic, fantastic rankings and seriously beefed up brand visibility.
Programmatic Display
When it comes to ROI, Programmatic Display has massively changed the display advertising landscape. In the plainest English possible, it’s when artificial intelligence and bidding connect in real-time, ensuring display ads are purchased at the optimal point. Think human intelligence, enhanced by machine.
Paid Social
With the major social media channels continually evolving, and new ones emerging by the day, social ad spend — especially video, and particularly mobile — has gone supersonic. Get Paid Social right and the rewards are exceptional. Get it wrong and it can bite you on the proverbial. Remember: with Paid Social, striking the right balance is absolutely key.
Analytics
There’s so much data out there, so many channels, so much NOISE, that, without advanced analytics and AI, today’s brands are simply chasing their tails. At Found, we use all the latest analytics and AI wizardry to ensure our clients can extract meaning and, more importantly, value and results from the digital cosmos.
Data & Insights
For brands, online is a cluster of trillions of potential touch points with their customers. At Found, we call it the Web of Moments, and whatever the channel, whatever the device, our advanced data analytics and proprietary AI enable brands to extract maximum value from those moments — by delivering the right message at the right time.
Customer Experience
Online, you’ve got to give if you want to get. Sell, sell, sell simply no longer works. The most successful brands digitally are those that entertain, inform, educate, support, engage and gain trust — and generally show themselves as an all-round good egg. Look after the customer experience and the customer will look after you.
Content Marketing
Great (translate: shareable, linkable, search-friendly) content is vital for brands to succeed online. Without it, well... they’re kind of screwed. Between them, our in-house creatives and studio team have the technical expertise and zippety panache to produce highly engaging, interactive web and video content that helps brands get heard, seen — and Found. And do it again and again.
CRO & Personalisation
People not converting when they arrive at a client’s site or app drives us bananas. All that energy, effort and investment to get someone somewhere and they don’t follow the script. To give brands the best chance, we embed real-time testing and optimisation of our clients' online assets. We also employ our secret weapon, the Web of Moments, to inject radical personalisation into the customer journey.
Video
Breakneck broadband and mobile internet speeds, coupled with effortless new technologies — think YouTube and Vine — have made video an integral part of our online lives. Brands that can create explosive video content and seed it in the right channels can see their traffic — and kudos — skyrocket. Whether it’s for corporate presentations or awesome virals, our in-house team will show you how to set video phasers to stun.