PROMOTE.
DIGITAL PR
Building a strong online presence in a fast-growing and competitive online landscape has never been more important.

Digital PR is a series of tactics to increase your brand or business online presence, beyond your own channels, via online media. It will raise your brand awareness and educate your target audience on what you offer, while also securing valuable links in media titles that will drive traffic back to your site. This activity will hugely impact the overall visibility of your website in search engines, making you stand out against your competitors and be found quicker.
HOW DO WE DO IT.
At Found we are experts in the media industry and have over 8 years of experience in the PR industry both with B2B and B2C clients. We have an expansive network of media contacts who we can work with to deliver results.

At Found we create tailored digital PR strategies combining a tailored mix of tactics that work towards your defined objectives and deliver tangible results that we can measure effectively.

Our approach to digital public relations marries together traditional PR experience and tactics with extensive SEO and digital knowledge all supported by a well established and comprehensive data team who sit at the heart of Found. Digital PR and SEO work hand in hand to deliver tangible online results.
DIGITAL PR SERVICES.
At Found we will develop a tailored PR strategy for your business using the right tactics at the right time to deliver results. This includes:
NEWS GENERATION
Creating news stories for your business that will secure online media coverage. This can be anything from data-led stories, business updates, thought leadership to new products. All activity is earned organic coverage, never paid for.

Our expert data scientists work closely with our PR team to mine for news in readily available, data-rich sources to create news stories efficiently and effectively.
NEWS JACKING
Reacting quickly to current news stories or trends and piggybacking on the trending topic that we know the media and your audience will be interested in.
PRODUCT PLACEMENT
Securing your product a spot in relevant product features and round-ups with links to purchase information.
AWARENESS CAMPAIGNS
Devising a campaign that raises awareness of your business or wider industry topics to generate conversation and news articles.
REPUTATION MANAGEMENT
Managing media activity to ensure positive news stories are top of the search engine pages to enable your business to build a positive reputation. We will work with you as your dedicated Digital PR consultants and give you the best advice every step of the way.
Our PR and digital marketing activity can work alongside your other channels to deliver consistency, this includes wider PR activity, internal initiatives, social media and website activity.
OUR APPROACH.
We have a clear and effective approach to digital PR that utilises the wealth of experience and knowledge in the agency.
DATA AND RESEARCH DRIVEN
We have a team of data scientists who we work closely with to dig into 1st party data and readily available data sources to find interesting stats from which our PR team can create newsworthy media friendly content. We know the media love stats!
We have a team of data scientists who we work closely with to dig into 1st party data and readily available data sources to find interesting stats from which our PR team can create newsworthy media friendly content. We know the media love stats!
CREATIVITY
We use creativity to bring ideas to life in a consumer-friendly way that appeals both to the media and your target audience. We are much more than a PR link building agency.
We use creativity to bring ideas to life in a consumer-friendly way that appeals both to the media and your target audience. We are much more than a PR link building agency.
TACTICS AND CHANNELS
We ensure we maximise content created for PR activity to ensure a joined up approach for your business, working closely with all other online channels to maximise results.
We ensure we maximise content created for PR activity to ensure a joined up approach for your business, working closely with all other online channels to maximise results.
CREATIVE AND ASSETS
Our team also designs engaging visual content to support and represent the news stories we create from heatmaps to league tables and graphs that appeal to the media and help support coverage.
Our team also designs engaging visual content to support and represent the news stories we create from heatmaps to league tables and graphs that appeal to the media and help support coverage.
MEDIA PLANNING AND OUTREACH
We lead on the planning, creation and press release distribution, liaising with our network of key journalists at a range of target media outlets to secure coverage.
We lead on the planning, creation and press release distribution, liaising with our network of key journalists at a range of target media outlets to secure coverage.
REVIEW AND MEASUREMENT
Effective measurement to review all aspects of success, from coverage, reach,traffic, rankings to sentiment. We will always link the results back to your objectives to demonstrate ROI.
Effective measurement to review all aspects of success, from coverage, reach,traffic, rankings to sentiment. We will always link the results back to your objectives to demonstrate ROI.
WHY WORK WITH FOUND.
COVERAGE AND LINK DRIVEN
Our team is driven by securing coverage and links for our clients. We work to deliver results.
EFFECTIVE MEASUREMENT AND INTEGRATED REPORTING
Reporting in a way that works for your business, demonstrates clear results and what that means for your business as a whole.
RELEVANT AND CONSIDERED CONTENT
We will never just create content for the sake of it. We will always make sure the content has a purpose, is relevant to your brand and your target audience.
MONITORING LANDSCAPE FOR OPPORTUNITIES
Our team has their ears to the ground constantly monitoring the media for relevant opportunities.
EFFICIENT AT WORKING WITH OTHERS
Working with your internal teams, other partners and alongside current activity is something we do well. From ideation to media outreach we can work together to deliver results.
GET IN TOUCH.

Get in touch

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