LOOKING FOR AN INFLUENCER MARKETING CAMPAIGN?

We create bespoke campaigns with credible, authentic, social creators and influencers. Producing thumb-stopping content to amplify brand stories and hook you up with engaged audiences.

 

 

LET'S GET YOU UNDER THE INFLUENCE.

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PRODUCT LAUNCH
AIM

To create and activate an influencer programme around the Trigenic Evo Sand Knit sneaker launch to support Clarks Originals' partnership with D*Face.

 

SOLUTION

We identified and recruited a group of creative influencers who are seen as "originals" in their respective fields. Working closely with the talent, we co-created incredible content to sit across their Instagram channels, driving demand for the new shoe and generating attention for the Clarks Originals brand.

 

RESULTS

  • 8 INFLUENCERS
  • 5 AMBASSADOR LEVEL INFLUENCERS
  • 27 INSTAGRAM POSTS AND STORIES
  • 107K LIKES AND COMMENTS
  • 10.3% AVERAGE ENGAGEMENT RATE
  • 658K REACH
  • 909K IMPRESSIONS
  • 4,105 NEW INSTAGRAM FOLLOWERS FOR CLARKS ORIGINALS ACCOUNT
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MLB MAJOR PLAYERS INFLUENCER LAUNCH
AIM

Majestic Athletic asked us to build and activate a strategic year-long campaign to build awareness and drive sales sales of Majestic x MLB apparel.

 

SOLUTION

We developed 'Major Players'. A campaign that pulled together the ultimate list of fashionistas shifting the culture, to make the clothing a hit over summer.

 

EXECUTION

  • STRATEGY
  • CONTENT PRODUCTION
  • AD CREATION
  • MEDIAPLANNING
  • PROMOTED POSTS
  • RETARGETING

 

RESULTS

  • 4.2M REACH
  • 5.7M IMPRESSIONS
  • 1.2M ENGAGEMENTS
  • 92K LINK CLICKS
  • OVER 200 ASSETS CREATED
  • 100 EUROPEAN FASHION INFLUENCERS INVOLVED
  • 1 EVENT ACTIVATION
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OUR SERVICES IN A NUTSHELL

INFLUENCER MARKETING STRATEGY

 

We create strategic frameworks that will help you make commercial sense of how your brand can leverage Influencer Marketing and amplify its effectiveness.

 

INFLUENCER RELATIONS

 

We don’t just give influencers a brief and hope for the best, we work with them throughout the ideation and creation process to ensure that the content hits the mark and performs as it should. Every campaign is viewed as a collaboration between the brand and the influencer with Found orchestrating the communication effectively and efficiently.

 

INFLUENCER SELECTION

 

We have a dedicated data team and combine this with our expertise to select only the most relevant influencers and content creators who have established communities that are relevant to your brand. We use best-in-class software and technology to allow us to audit audience demographics and identify inauthentic followers and accounts.

INFLUENCER MARKETING CONSULTANCY

 

If you’re interested in learning more about Influencer Marketing, how it could work for your business or want to seek ideas for your next in-house campaign, we offer training and consultancy in the form of workshops, took kits and playbooks. We will bring you up to speed with best practice procedures and advise you on the best steps to take for your specific business or campaign.

 

REPORTING AND MEASUREMENT

 

Our job is not done once the posts have gone live. We track and monitor all influencer content through our monitoring platform and ensure it’s on-track to succeed. At the end of each campaign we provide a thorough evaluation report that highlights the value of each post and the effective ROI of your campaign.

SOME OF OUR CLIENTS

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WHY FOUND?

Whether you want to generate awareness, drive traffic, boost sales, reach a new audience, create content or seed products effectively, Influencer Marketing through Found will connect you to relevant influencers and achieve exceptional results.

Our clients’ KPIs are at the forefront of everything we do, empowering us to create bespoke, relevant campaigns that provide stellar ROI and over-deliver on our targets. We know it's important to create conversions as well as conversations.

While everything we do is data driven, we standby the power of a humanised approach to Influencer Marketing. We hand pick influencers who are aligned with your brand and share your values and passions. We like to think of it is as Marketing with Influencers rather than Influencer Marketing.

We’re experts at building and maintaining relationships with influencers and content creators. From social superstars and celebrities to emerging talent and micro-influencers across multiple platforms such as Instagram, YouTube, Facebook, Twitter, and TikTok.

We pride ourselves on our trend-forecasting skills in this ever evolving industry which allow our clients to be trend-setters rather than followers.

To put it simply, we will connect your brand with the right audience, and empower influencers to tell the right story, on the right channel, at the right time, in the most effective way.

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WORKING WITH US

We manage every stage of the Influencer Marketing process. For each campaign we source and on-board the right mix of relevant creators, opinion leaders, brand ambassadors, micro-influencers, and story-tellers that mirror your brand values. We then collaborate with them to create content that showcases your brand message in an effective, authentic manner whether that be on Instagram, YouTube, Facebook, Twitter, TikTok or all of the above.  

In late 2017 Found wanted a bit of an edge, so we acquired Disrupt - an established influencer and youth marketing agency. Their unique approach and experience aims to inspire change and innovation, a philosophy that’s been etched into the Found mantra since day one. So, it was a match made in heaven.

Everything we do is centred around data. This allows us to make data-driven selections when recruiting influencers and also gives us the tools to real-time track, monitor and evaluate our campaigns.

So not to blow our own trumpet, but we’re a one-stop-shop.

Let's get startedClick to enquireorCall 0207 653 6709

To get the attention that Clarks wanted and that Wallabees deserved, we needed to create and activate a truly excellent influencer programme.

Find out how we raised the bar for Clarks Originals