What is audience-first and how does it work in Paid Media?
Published on 29th March 2018There’s no denying the power of a nuanced advertising approach in the paid social sphere….
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GDPR: The impact on Marketing and the Financial Services Industry
Published on 28th March 2018One of the biggest changes to hit the financial and professional services industry is the…
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AI vs Humans : 3 major reasons why Paid Media still needs supervision
Published on 8th March 2018It’s estimated that by 2030, 30% of UK jobs could be taken over by robots…
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Is last-click finally on its last legs?
Published on 2nd March 2018Google’s closing the book on last-click with a new attribution model to rule them all. In…
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Dynamic Creative just made Facebook advertising a whole lot easier
Published on 19th February 2018When it comes to putting together Facebook ads, we’re not struggling for options. Seductive images,…
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Google My Business 2017 – Updates You May Have Missed
Published on 19th January 2018Change was afoot for Google My Business in 2017 – are you up to date…
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The state of attribution in 2018
Published on 16th January 2018The world of marketing data science is eagerly awaiting the Attribution product from Google, due…
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Advanced targeting using custom audience lists in Google Analytics
Published on 8th December 2017Targeting the right audience is key to meeting your business and marketing objectives. Thorough audience…
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How smart targeting takes your recommendations further, faster
Published on 16th November 2017At the end of October, I was lucky enough to be able to speak at…
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