Randstad have always had bags of authority in the recruitment sector. Globally, they’re one of the biggest and most respected brands. But in the UK their authority and sector knowledge, consistently demonstrated through PR, wasn’t translating into domain authority, aka performance in the SERPs.
For us, the reason was simple enough: by running its PR and digital marketing activities in silos, rather than aligned, Randstad was limiting its ability to rank high. Its PR and digital marketing activities simply weren’t joined up.
Solution: PR, Content, SEO Triple Whammy
We launched a Women in Work campaign to coincide with International Women’s Day, to drive brand awareness and SEO benefits to Randstad.co.uk. Our PR, content and SEO experts worked together to create a survey on men and women’s contrasting attitudes to asking for a payrise.
We polled 2000 people from multiple sectors and geographies to generate maximum media impact over a 4-month period through a strategic schedule of press releases and op-eds across Tier 1 media. Crucially, we created multiple landing pages on Randstad.co.uk comprising blogs, sector-specific reports and infographics to attract backlinks from major media outlets — and boost domain authority.
Results: It’s raining links, hallelujah
National Press Media Coverage
Media coverage secured in bazillions of national media outlets, from The Sun, Daily Express and Mail Online to the Mirror, City AM and Evening Standard.
59 links and counting
59 links, with an average DA of 42, across a wide range of national, regional and vertical sector news sites, including key outlet TES Online.
A hit with local and trade press
Big hits across key regional and trade media, from Liverpool Echo and Wales Online to the Times Education Supplement, Independent Nurse and New Civil Engineer.
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Randstad have bags of authority in the recruitment sector. One of the biggest and most respected brands.