Funky Pigeon is one of the UK’s most recognised brands but increased competition, particularly from Amazon and Moon...(cough), meant they had to take things up a level.
Found had previously worked with the Funky ones on their most recent Father’s Day activity and, this time round, they asked us to create a seriously revved up omni-channel digital performance strategy that would help them dominate dad’s special day.
In raw performance terms, Found were challenged to deliver a 210% uplift in YoY sales, drive 312,000 new site visitors and increase market share. Game on.
Solution: Advanced Analytics
After some Einsteinian Google Analytics audience analysis, we created 350 ad groups and 1000 keywords for Father’s Day.
Using tailored ad copy, maxing out on long-tail keywords and trumpeting the brilliance of the Funky Pigeon mobile site, we helped them blitz the bottom of the funnel.
Crucially, through the use of advanced prospecting and retargeting techniques comprising behavioural, contextual, in-market and demographic segmentation, and TrueView to sync our display campaign to its TV adverts, Funky Pigeon only invested ad budget into the users most likely to convert.
How’s about that for efficient?
ROI UP 1137%
210% YoY uplift in paid revenue and 1137% rise in ROI resulted in the daddy of all Father’s Day campaigns. The Pigeon took off!
321k New Visitors
321,000 visitors driven to FunkyPigeon.com for the first time, growing the core community of bird lovers and boosting future revenue potential.
A combined last-click and assisted click CPA for Funky Pigeon of £0.65 with an Average Order Value of £5.63 from 133,388 assisted and last-click sales during the Father’s Day campaign.
“Found have proven themselves to be an immensely valuable extension to our in-house marketing team. Their wisdom and commitment to deliver has turbo-charged our digital media strategy and we’re excited about how, together, we can continue to build the Hand Picked Hotels brand online.”
Janina Downey – Hand Picked Hotels
“Found’s ability to think outside the box has boosted both awareness and engagement with our core target audience. Their combined skills in SEO, content – including video – and paid media have cleverly thrust YHA into the mind-sets of key influencers in the travel and lifestyle community, which will significantly help us to drive long term growth and loyalty.”
Jon Smith – YHA England & Wales
"Found’s impact has been staggering. Their ability to plan effective, time-sensitive search marketing strategies has transformed our ROI."
Fiona Ferguson – Canterbury of New Zealand
"We have been very pleased with the performance, energy and attention to detail the Found team have given us. We’ve seen significant uplift in key PPC metrics across the board, including a 1644% YoY rise in ROI for our Father’s Day campaign."
James Atkinson – Funky Pigeon
Funky Pigeon is one of the UK’s most recognised brands but increased competition…