MICROSOFT ADS AGENCY

Microsoft Ads delivers what many brands overlook: access to 13 billion monthly searches across the Microsoft Search Network, reaching audiences Google doesn’t. While Google dominates market share, Microsoft’s audience skews higher-income, older, and more B2B-focused — demographics that convert. We see consistently lower CPCs (often 30-40% cheaper) and less competition, particularly in professional services, finance, and tech sectors. Our Microsoft Ads specialists work alongside our Data, SEO, and Paid Media teams to identify where your budget works hardest. The answer isn’t either/or — it’s strategic allocation across every searchable platform. That’s Everysearch™.

Absolutely. Microsoft’s integration of AI into search is accelerating faster than most brands realise. Copilot is embedded across Windows, Edge, Bing, and Microsoft 365 — transforming how millions search and discover. Our approach? We optimise your paid campaigns for visibility in AI-driven environments, not just traditional SERPs. That means structured data optimisation, answer-focused ad copy, and bidding strategies that capture intent wherever it surfaces. We track performance across Copilot experiences and zero-click environments using Luminr, our AI-powered visibility platform. If your brand isn’t optimised for Microsoft’s AI ecosystem, you’re invisible to a massive — and growing — audience.

The numbers speak for themselves: B2B, finance, healthcare, professional services, and enterprise tech consistently deliver exceptional ROAS on Microsoft. Why? Audience quality. Microsoft’s network reaches decision-makers on LinkedIn (yes, LinkedIn search ads run on Microsoft’s platform), professionals using work devices, and high-intent commercial searchers. We’ve driven transformational results for clients in legal, SaaS, recruitment, and ecommerce where customer lifetime value justifies premium CPAs. Our absolute focus is on delivering maximum ROI for our clients from every penny spent — and we architect Microsoft Ads strategies around your business KPIs, not vanity metrics. If you’re B2B or targeting professionals, Microsoft isn’t optional.

We don’t manage Microsoft Ads in a silo — ever. Our Microsoft specialists consistently work alongside our Data, Digital PR, Content, SEO, and Paid Media teams to identify new opportunities for digital visibility. And that’s why we’re award-winning. We use Luminr to track your brand’s presence across the entire Microsoft ecosystem (Bing, Copilot, Edge, LinkedIn search), optimise for AI-first search behaviours, and integrate insights across every channel. You get tailored strategies built on real-time data, not templated campaigns rolled out at scale. We’re growth pioneers who redefine what paid media can deliver — holistic, intelligent, relentlessly focused on commercial outcomes. Picture this: fully integrated, multi-channel strategies that maximise the potential of smart strategy, data, and AI across every searchable platform? No need to imagine it. We execute it.

Yes — and this is where Microsoft’s platform becomes genuinely powerful. LinkedIn search ads and LinkedIn Audience Network placements run through Microsoft Advertising, giving you access to 900 million professionals with unmatched B2B targeting: job title, company, industry, and seniority. We combine this with Microsoft’s intent data and craft campaigns that reach decision-makers at the exact moment they’re researching solutions. Our Data and Paid Media teams layer in account-based marketing (ABM) strategies, retargeting, and brand optimisation to turn impressions into pipeline. If you’re B2B and you’re not using Microsoft’s LinkedIn integration, you’re ignoring the highest-value search inventory available.

Without question. If you’re only on Google, you’re leaving 30% of the search market untouched — and likely overpaying for the 70% you’re competing for. Microsoft Ads gives you incremental reach, lower CPCs, and access to audiences Google can’t deliver. We don’t advocate a switch — we advocate an expansion. Our holistic paid media strategies allocate budget dynamically across platforms based on performance, not habit. Microsoft often becomes the unexpected hero channel once brands see the quality of traffic and conversion rates. We work with big brands and those that aspire to be big — and every one that scales intelligently runs multi-platform.