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YOUTUBE VIDEO ADVERTISING

TURN VIEWS INTO CUSTOMERS
From awareness and consideration to sales and leads, YouTube can play a crucial part in a marketer's optimal channel mix.

Harness the potential of video to not only expand your reach online, but drive sales and leads for your business. With over 122 million active users per day, YouTube advertising provides a huge opportunity.

From skippable in-stream, bumper or short formats, YouTube can be a platform to help influence a customer’s journey with the right audience selection. Coupled with compelling video assets and creative story-telling, our YouTube specialists are here to guide and activate impactful campaigns.

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Why do I need

YOUTUBE VIDEO ADVERTISING?
YOUTUBE CAN HELP INFLUENCE CUSTOMER JOURNEYS AT A MORE EFFECTIVE CPM RATE VERSUS OTHER TRADITIONAL MEDIA FORMATS.

As a Google-owned platform, YouTube offers a range of powerful targeting features, including in-market, affinity, and remarketing. These features allow you to reach your target audience with precision, making your ad campaigns more effective. Additionally, YouTube offers various video advertising formats and campaign settings, including cost per view (CPV) options.

By partnering with a dedicated YouTube advertising agency like Found, you can leverage our expertise and resources to create and run successful campaigns that deliver excellent ROI. Our team of experts strives to understand your business goals, target audience, and overall marketing strategy to develop custom campaigns that are tailored to your unique needs.

YouTube Video Advertising

FORMATS

Acknowledging the immense scope of YouTube video advertising in amplifying brand visibility, audience interaction, and sales, we embrace its boundless potential. As Google Partners, we utilise our industry knowledge and cutting-edge technology to provide you with top-notch YouTube video services. We optimise your campaigns in real-time to ensure that they are efficient, brand-safe, and goal-oriented.
With a diverse range of YouTube ad formats available, video advertising can support your brand’s growth journey at every turn.

BUMPER ADS

Bumper ads are 6-second video ad format that help build brand awareness by delivering a short but memorable message. With the lowest CPM among all in-stream video formats, Bumper ads are perfect for advertisers looking for broad reach and cost-effectiveness. They are particularly suited for mobile devices.


TRUEVIEW FOR REACH ADS

TrueView offers 4 ad formats, each with a unique marketing objective. All formats are skippable and in-stream, giving users the option to engage with the video content. TrueView for Reach adverts, purchased on target CPM, aim to drive awareness and broaden your target audience.


NON-SKIPPABLE ADS

Non-skippable ads on YouTube and Google Video Partners are a great option to increase brand awareness and reach your audience through a 15-20 second in-stream video. These ads are similar to TV commercials and can be bought through auctions and reservations, which offer more flexible options.


VIDEO MASTHEAD ADS

Video Masthead is an impactful ad format that appears on the YouTube homepage and home feed across all devices. Video Masthead is ideal for advertisers who want to reach a large audience quickly, create awareness for a new product or service, or gain high-impact placement for increased visibility.


OUTSTREAM VIDEO ADS

Outstream video ads are a mobile-first advertising solution designed to reach potential customers on partner sites and apps. The ads are auto-played on mute, giving users the option to unmute and interact with them. They offer an efficient and effective way to engage mobile users with your brand.


TRUEVIEW IN-STREAM ADS

TrueView in-stream is a YouTube ad format that optimises for views rather than impressions. It’s available on both desktop and mobile devices, and you’re only charged when someone watches at least 30 seconds of the ad or takes a desired action.


TRUEVIEW DISCOVERY ADS

TrueView Discovery ads are designed to show up as promoted videos on the YouTube homepage, watch feed, and search results. The goal is to drive consideration, but viewers must click on the ad to watch it. These ads are ideal for targeting customers who are actively seeking out information about products or services.


TRUEVIEW FOR ACTION

TrueView for Action is a type of skippable in-stream ad that aims to drive website actions. Available on YouTube and Google Video Partners, it is perfect for advertisers who want to achieve website actions such as purchases or clicks and leverage the power of video combined with Google’s automated bidding strategy.


WE WORK WITH BIG BRAND AND THOSE THAT ASPIRE TO BE BIG

“Found delivered beyond our expectations with their clever Paid Media and YouTube campaign. The fine-tuned approach to audience targeting brought great results with incredible engagements rates, which smashed all industry benchmarks.”

Fender
Steve Osaer
Digital Marketing Manager
UP NEXT
FENDER: Making serious noise
Read Story
CLIENT
Mission

We needed to use the exciting launch of Fender's American Professional Range to drive awareness for the brand.

Read Story
Results

IMPRESSIONS ON YOUTUBE

8.9 M
results

OF ALL VIDEO VIEWS UNSKIPPED

37 %
YOUTUBE VIDEO ADVERTISING AGENCY FAQS

Don't stress, we've got

THE ANSWERS
What is YouTube Video Advertising and how does it work?

YouTube advertising is a way to promote your business on the popular video-sharing platform. With YouTube ads, you can reach a targeted audience with your message through video ads that can appear before, during, or after videos. You can also display banner ads on the YouTube homepage or in search results. YouTube ads work on a cost-per-view (CPV) basis, meaning you only pay when a viewer watches your ad for at least 30 seconds or interacts with it in some way. With Found’s expertise in YouTube advertising, we can help you create effective ads and reach your target audience on this powerful platform.

What are the key benefits of YouTube Video Advertising?

YouTube video advertising offers brands several key benefits, including increased brand awareness, improved engagement with audiences, and the ability to reach a large and diverse audience. Video ads on YouTube can help drive traffic to your website, increase conversions, and improve ROI. Additionally, YouTube’s targeting options allow you to reach specific demographics and interests, making it a powerful tool for targeted advertising. With YouTube’s vast reach and engaging content, your business can build a strong online presence and grow your customer base through effective video advertising.

Why partner with a YouTube Video advertising agency?

Partnering with a YouTube ads management agency can provide expert knowledge and experience to create and execute effective advertising campaigns. With extensive experience in audience targeting, ad formats, and bidding strategies, agencies can optimise campaigns for maximum ROI. This can save businesses valuable time and resources, while also producing better results than an in-house team could achieve. Additionally, YouTube ads management agencies stay up-to-date with the latest trends and updates to ensure that campaigns are always at the forefront of industry best practices.

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