Social media has transformed how the world communicates and consumes information. And it’s redefined the ways brands communicate with their customers. The rewards of Paid Social can be immense but, done incorrectly, it can prove a double-edged sword.Talk to us
With the major social media channels continually evolving, and new ones emerging by the day, social ad spend — especially in video and mobile — has gone supersonic.
Like it or not, social media platforms are where people are spending their time online. That means your brand needs to be there too. But here’s the catch: social media is an individual’s own personal space, that your brand is not necessarily invited into. It's not just all about the traditional methods of standing out and getting attention - relevancy and timing is key.
Get Paid Social right and the rewards are exceptional. Get it wrong and it can bite you on the backside. And then some.
Forget 'like' counts, actions are what matter. Facebook's expansive targeting capabilities can be a power tool in the right hands. Combined with clever copy and creative, we deliver high impact campaigns no matter what the budget.
Creative content counts, but only if you are showing it to the right people. As the internet’s second largest search engine, YouTube is a highly effective platform for discovery and awareness. As Google Premium Partners, we also have access to additional support and Beta's to help your brand get ahead.
More than just pretty pictures, Instagram has become a powerful tool for brand discovery and shopping. From Stories that stand out to engaging experiences, we have a wealth of experience in creating and optimising successful Instagram campaigns that pack a punch.
LinkedIn is the world’s biggest audience of business professionals. By promoting your company on LinkedIn, we can help you build your brand, raise awareness and generate leads.
Twitter's diverse audience and fast-paced reactive nature makes it a great channel for engagement and awareness objectives. The ability to target relatively niche audiences can make Twitter an asset to any campaign.
If you are looking to reach a younger demographic, Snapchat is a solid choice. From story ads to custom filters, our in-house paid and creative experts can develop engaging Snapchat campaigns that deliver results.
As a primarily planning and discovery-driven platform, Pinterest can offer a powerful option to target shoppers in that key early decision-making stage.
This new kid on the block has already attracted investment from big brands looking to engage its young music and entertainment loving audience. As the fastest growing social media platform, TikTok is perfect for brands looking to reach Generation Z in an authentic way.
Do you have objectives that expand past the English-speaking market? Don't worry, we have you covered. Our international team of experts will localise your campaign to reach the right audience in the right space, including Weibo, WeChat and VK.
Our mission was simple: to use the exciting launch of the American Professional Range to drive mass awareness for Fender. We knew it was time to start making some serious noise.Read the case study
With every Paid Social campaign, we take a data-first approach in determining the right platforms and audiences to fit our clients’ objectives. Each platform has its own audience and unique rules of engagement, which is why we don't believe in a one-size-fits-all approach. Our bespoke strategies are tailored to individual client audience and channel needs.
We also work with all sizes of in-house teams. Just need the paid management side taken care of? Cool, we’ve got you. Looking for some creative guidance too? Yep, we can do that too. Starting from scratch and need an end to end campaign from planning to asset creation? Please, step into our office.
Paid Social isn't just about activation, we look at the full picture. The benefits of being part of an integrated agency means that you won't just be getting one set of expertise. From influencer partnerships to UX support, we have all the resource you need to take you Paid Social campaigns to the next level.
We also have strong relationships with key social channel contacts, so you can be confident that you are in safe hands. As Facebook Marketing Partners, we have our finger on the pulse when it comes to the latest innovations and trends from the social media giant.Talk to us
"Found delivered beyond our expectations with their clever Paid Media and YouTube campaign. The fine-tuned approach to audience targeting has brought great results with incredible engagement rates, which smashed all industry benchmarks."
Steve Osaer, Digital Marketing Manager, Fender Musical Instruments EMEA.