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  • Home
  • Specialisms
    • Our Services
    • Paid Search (PPC)
    • Natural Search (SEO)
    • Programmatic Display
    • Paid Social
    • Data & Analytics
    • Content Marketing
    • CRO & Personalisation
    • Video
  • Our Work
  • About Us
    • Introducing Found
    • Our Approach
    • Meet the Team
    • Recognition
    • Technology
    • Careers
  • News & Insights
    • Blog
    • Resources
  • Get in touch

Get in touch

0207 653 6709

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AMPLIFY.

Paid Social

Social media has redefined the way brands communicate with their customers. The rewards of Paid Social can be immense but, done incorrectly it can prove a double-edged sword.

Be Yourself. Everyone else is already taken.

With the major social media channels continually evolving, and new ones emerging by the day, social ad spend — especially video, and, particularly, mobile — has gone supersonic.

Social media platforms are where people hang out and spend ever more time — and it’s where brands need to be. But here’s the catch. Social media is an individual’s space, that you’re not necessarily invited into. So you’ve got to figure out which space you’d like to be part of and how to put yourself there.

Get Paid Social right and the rewards are exceptional. Get it wrong and it can bite you on the backside. And then some. With Paid Social, striking the right balance is absolutely key.

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Get Paid Social right and the rewards are exceptional.
Paid Social

OUR Paid Social Expertise

Facebook Advertising

We’ll help you reach the people that are most likely to engage with your brand. With Facebook you can be super-targeted with your ads. The flexibility to be hyper-specific with your ad targeting means you can hone in on just the people who will react to your content or use a broader brush to boost brand awareness.

Linkedin Promotion

LinkedIn is the world's biggest audience of business professionals. By promoting your company on LinkedIn, we can help you build your brand, raise awareness and generate leads. Excellent for B2B lead generation.

Instagram

With a pool of more than 500M active users, Instagram is one of the largest mobile ad platforms. It allows engagement with a highly targeted audience in a creative, visual environment.

Digital PR & Outreach

An extremely effective and relatively low cost way to extend brand awareness campaigns. Great for reaching high volumes and especially those on mobile devices.

YHA Logo

Overall campaign ROI of 532%
and a 50% increase in YouTube channel subscribers.

Find out how we brought the youth back into YHA
CASE STUDY

Working with us

With every Paid Social campaign, we start by determining which social media platforms are relevant to an individual brand and which aren’t: Facebook or Twitter, LinkedIn or Instagram, Pinterest or Google+?

Each has its own tone and unique rules of engagement so what brands categorically shouldn’t do is hit every channel willy-nilly — and hope.

The next step is to confirm your goals: social engagement, brand awareness or a targeted number of sales?

We then create the content and ads that sit comfortably in each specific social media ecosystem: in social media, horses for courses has never been more important. The key is to blend in and be relevant, not stick out and interrupt.

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The key is to blend in and be relevant, not stick out and interrupt.
Let's get startedClick to enquireorCall 0207 653 6709

 

The final step is to join the channels up to ensure a consistent message is being delivered wherever a brand’s customers are hanging out, and on whatever device — desktop or, increasingly, mobile. The best Paid Social campaigns are also formulated as part of a broader omni-channel digital marketing campaign embedded in the Web of Moments.

 

  • "This award is an acknowledgment of all of the great work that Found do, how that work affects their customers and the digital advertising ecosystem as a whole. It’s fantastic to see digital marketeers with such sound performance roots make the large but successful leap into effective creative. Found has it all - a focus on performance, a creative edge, fantastic people, sound measurements, great results and a clear customer focus. We are looking forward to what they do next."

    Helene Ambiana – Head of Google Partners EMEA
  • “Found delivered beyond our expectations with their clever Paid Media and YouTube campaign. The fine-tuned approach to audience targeting has brought great results with incredible engagement rates, which smashed all industry benchmarks.”

    Steve Osaer – Fender
  • “Found have proven themselves to be an immensely valuable extension to our in-house marketing team. Their wisdom and commitment to deliver has turbo-charged our digital media strategy and we’re excited about how, together, we can continue to build the Hand Picked Hotels brand online.”

    Janina Downey – Hand Picked Hotels
  • “Found’s ability to think outside the box has boosted both awareness and engagement with our core target audience. Their combined skills in SEO, content – including video – and paid media have cleverly thrust YHA into the mind-sets of key influencers in the travel and lifestyle community, which will significantly help us to drive long term growth and loyalty.”

    Jon Smith – YHA England & Wales
  • "Found’s impact has been staggering. Their ability to plan effective, time-sensitive search marketing strategies has transformed our ROI."

    Fiona Ferguson – Canterbury of New Zealand
  • "We have been very pleased with the performance, energy and attention to detail the Found team have given us. We’ve seen significant uplift in key PPC metrics across the board, including a 1763% YoY rise in ROI for our Father’s Day campaign."

    James Atkinson – Funky Pigeon
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Our Services

  • Digital Media
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  • Paid Social

  • Data & Analytics

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  • CRO & PERSONALISATION

  • Video

Get in touch.

Get social with us
Get in touch
0207 653 6709

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EC1A 9HP

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