Paid Social
Social media has redefined the way brands communicate with their customers. The rewards of Paid Social can be immense but, done incorrectly it can prove a double-edged sword.
Be Yourself. Everyone else is already taken.
With the major social media channels continually evolving, and new ones emerging by the day, social ad spend — especially video, and, particularly, mobile — has gone supersonic.
Social media platforms are where people hang out and spend ever more time — and it’s where brands need to be. But here’s the catch. Social media is an individual’s space, that you’re not necessarily invited into. So you’ve got to figure out which space you’d like to be part of and how to put yourself there.
Get Paid Social right and the rewards are exceptional. Get it wrong and it can bite you on the backside. And then some. With Paid Social, striking the right balance is absolutely key.
OUR Paid Social Expertise
We’ll help you reach the people that are most likely to engage with your brand. With Facebook you can be super-targeted with your ads. The flexibility to be hyper-specific with your ad targeting means you can hone in on just the people who will react to your content or use a broader brush to boost brand awareness.
LinkedIn is the world's biggest audience of business professionals. By promoting your company on LinkedIn, we can help you build your brand, raise awareness and generate leads. Excellent for B2B lead generation.
With a pool of more than 500M active users, Instagram is one of the largest mobile ad platforms. It allows engagement with a highly targeted audience in a creative, visual environment.
An extremely effective and relatively low cost way to extend brand awareness campaigns. Great for reaching high volumes and especially those on mobile devices.
Working with us
With every Paid Social campaign, we start by determining which social media platforms are relevant to an individual brand and which aren’t: Facebook or Twitter, LinkedIn or Instagram, Pinterest or Google+?
Each has its own tone and unique rules of engagement so what brands categorically shouldn’t do is hit every channel willy-nilly — and hope.
The next step is to confirm your goals: social engagement, brand awareness or a targeted number of sales?
We then create the content and ads that sit comfortably in each specific social media ecosystem: in social media, horses for courses has never been more important. The key is to blend in and be relevant, not stick out and interrupt.
The final step is to join the channels up to ensure a consistent message is being delivered wherever a brand’s customers are hanging out, and on whatever device — desktop or, increasingly, mobile. The best Paid Social campaigns are also formulated as part of a broader omni-channel digital marketing campaign embedded in the Web of Moments.
