When Jim Morrison sang ‘This is the End’, we like to think he was referring to data. Because in the digital age, everything starts and ends with the stuff. For many businesses, growth itself comes from making bold decisions from the insights data affords. Found’s industry-recognised team will convert data into your company’s growth currency.Find out more
Found’s Data Services are designed to serve all your business measurement needs, ranging from data gathering, cleansing and aggregation to contextualisation and visualisation. We can embed data deep into your company’s foundations, act as a support arm or enhance your market position as a strategic partner. In all cases, we put more firepower behind your performance and remove the guesswork from growing your business.
If the data on which you make business decisions isn’t accurate, it’s disastrous. We can help you to set up a full reporting suite if you don’t have one, or audit and enhance your existing one if you do. Our digital analytics services include:
Want to forecast the future? The bad news is our data scientists can’t help you choose the winning lottery numbers (although they could probably create a pretty impressive data model to give it a go!); the good news is they are fantastic at getting under the skin of inordinate amounts of data, making sense out of it and seeing likely future trends. Our data science services include:
Attribution in marketing is everything. If you want to make informed decisions about where to invest your budget, having a clear understanding of what’s working and what’s not is key. Our attribution tech, and how we apply it, is the cornerstone of our offering. In the digital age, knowledge is power. Attribution, you could say, uber alles.
However much traffic you receive, and whatever channels you operate in, we can create anything from a standard Google attribution model and dashboard through to a fully immersed and highly personalised data attribution interface that is set up for perpetual learning and continuous refinement. We build it. You attribute it.
Imagine a world where you know exactly what your competitors are doing; one where audience insights are second to none and customer intel is boundless. There’s no need to imagine it because we’ve built it.
Using proprietary tech platforms, smart apps and plug-ins, we’ve created a gateway into a world of opportunity. From ongoing customer intelligence to audience insights across multiple platforms (including Google, Instagram and Facebook), we feed all intelligence into your own personalised dashboard.
Want to know what your competitors are doing in Google? Our proprietary SERP Real Estate Tool will tell you exactly that. It will give you forensic insights into how they’re performing across paid, local and organic listings, enabling smart decision-making within budget. Your competitors are our competitors.
Predictive decision-making is where Found will excel as your Digital Growth Partner. Through it, we can forecast the future performance of your active channels so that informed decisions can be made to keep you one step ahead of the competition. This means we can take the guesswork out of your marketing budget, enabling it to work harder and smarter.
And with our Test & Learn philosophy, we can swiftly collect broader performance activity, at low risk and cost, to plan for future growth opportunities. The best businesses, after all, never stand still.
The future is machine learning and automation, so why pay for manual tasks to be performed over and over again? At Found, we’ve created a mountain of PPC scripts to replace a number of common processes, so greater focus can be placed on performance, strategy and action. And if you want us to build a bespoke script just for you, we’re more than happy to do so. Our scripts include:
Performing well online is no longer just science, it’s art — swashbuckling content as much as technical analysis. But science is where it starts. And by science, we mean data.
Data. Online is positively awash with the stuff. And it’s growing at a crazy rate. Jeez, by 2020 it’s estimated there’ll be 44 trillion gigabytes of data dancing a merry jig online. And that, for brands, is the problem: their customers, and their customers’ buying intentions, are lost in the stuff. At least they were.
At Found, once we’ve audited and assessed your entire digital asset base, we turn on our mind-blowingly complex data analytics and AI engine to help brands find and accompany customers as they frisk and frolic online. The result? We empower our clients to deliver the right marketing message to their customers for each specific online moment. We’re able to nurture those not yet ready to convert, convert them when they are, and always recognise them when they return.
Data helps us to get granular, and drill down into the very fabric of your customers’ digital lives (in a non-creepy, anonymised kind of way, of course). Think of what we do as one big game of join the dots, where each dot is a moment in the never-ending customer journey. Trillions of dots emerging and fading across multiple shifting channels, momentarily forming to read ‘Buy'.
Expect to see seriously improved online results, kick-ass conversion rates and general digital top-notchery.Talk to us
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