Only 14% of retail sales in the UK are made through eCommerce. So, there's still a lot of opportunity out there.
But to make the most of it, you have to connect with consumers — with the right consumers - the ones who are going to lead to sales. One of the biggest challenges for eCommerce marketers is finding ways to connect with the best audience for their brand.
The secret? Use data to gain a competitive advantage and then watch your eCommerce sales soar.
Did you know that 95% of online users think that websites found through search engines are the leaders in the industry? This means that the make-up of your digital strategy really matters.
And with so many clients asking us to create and manage their all-important Google Shopping campaigns, it's evident that brands are interested in using all available tactics when trying to market their products. The days of putting all your eggs in one basket are long gone.
It’s no longer just about SEO or finding the perfect content, it’s about all the elements working together — and predicting the future. So, you need a digital agency that’s all about planning ahead, thinking out-of-the-box when creating a digital strategy, and that knows how to utilise a fully integrated data attribution model.
Every eCommerce marketing agency that's earned their stripes has a "best practice" rulebook. And that's fine, for some, but not for us. Our goal isn't just to do good work that meets best practice, it's to do great work that's best for purpose.
Looking at marketing through a Web of Moments lens means we can take the vast digital terrain and break it down into moments of opportunity — where brands can connect with customers in a meaningful way.
As an eCommerce marketing agency, our digital philosophy is simple: we want your brand and products to be represented authentically. We understand your needs, but also your customer's needs — that’s why our approach to eCommerce marketing actually makes a difference.
Digital marketing for eCommerce is all about connecting with the right audience through channels that feel true to your business. Rather than focusing on the end goal, it's about making sure that every interaction and engagement creates a relationship between you and your target audience. It’s all about thinking holistically — and when it comes to conversion rates, this is what really works.
By combining the less technical elements of your marketing strategy, like Digital PR and content, with technical activity like paid media and SEO, we can predict where the biggest gains will come from, for the least amount of resource.
As you might expect from an eCommerce digital marketing agency, we are experienced with common ecommerce content management systems delivering Magento SEO and Shopify marketing as well as working with enterprise and bespoke platforms.
Funky Pigeon is one of the most recognisable brands in the UK, and when competition grew, they wanted to take things up a notch. Luckily, we knew just how to do it. Using advanced analytics, we tailor-made copy for 350 ad groups for their Father’s Day campaign.
The results? 210% YoY uplift in paid revenue and 1763% ROI. We can’t take credit for the jingle though — that was all them.
In the case of Fender, the infamous guitar brand, something different was needed. The brand wanted to make a splash with the people who matter the most. Through multiple hyper-granular campaigns across YouTube, Facebook, and Google Display Network, we got the views they wanted - lots of views. In fact, they gained 8.9M impressions on Youtube at a cost of just £0.01 per view. Not bad, if we do say so ourselves.
But for some brands, it’s not just about the views — Sportswear brand Canterbury needed to up their sales and defend their share of the market from thrifty competitors.
Conversion rates, brand growth and doing a stellar job should be what all agencies aim for when it comes to their clients. But at Found, we like to think that we can see beyond numbers and industry standards. Our goal is to predict where the biggest gains will come from, for the least amount of resource.
We're not just interested in using your budget well, we're interested in using it in the best way possible. Our process combines some of the best tools on the market and over 50 years of combined digital marketing eCommerce experience.
And if you think awards are proof of how good we are, we’ve got those too. We were named a Drum Top 25 UK Agency in 2021, and won Integrated Search Campaign of the Year and Best Use Of Data at the UK Digital Growth Awards in 2020.
If you think it's time to increase your eCommerce sales, utilise a fully integrated data attribution model, and start using data for a competitive advantage that works for you, let's chat.
Winner: Data, Medium Category
Top 25 UK Agency
Best Use of Data
Integrated Search Campaign of the Year