When it comes to ROI, Programmatic Display has considerably changed the display advertising landscape. In the plainest English possible, it’s when artificial intelligence and real-time bidding connect in real-time, ensuring display ads are purchased at the optimal point. Think human intelligence, enhanced by machine.
For brands to extract maximum value from their marketing efforts, and deliver the right message to their prospective customers at the right time, it requires a level of real-time data analysis that our little old brains can’t simply perform alone. Enter machine learning. Enter Programmatic Display.
Programmatic Display is a smarter, more effective way of reaching prospective customers, at a good ROI. Gone are the days of impression-buying, display and hope budgets. These are the days of measurable, accountable visual ads. At Found, we ensure we have an in-depth understanding of your target audience profile and then, within the Web of Moments, identify the best strategies and partners to reach highly targeted prospects, on a personal level.
Where users are logged in to platforms, across devices, Deterministic Retargeting allows us to serve ads to people with near-perfect precision.
By algorithmically analysing thousands of different anonymous data points, statistical matches are created between devices. This allows us to serve targeted messages to consumers across devices with a high degree of accuracy.
Technologies like Sky Adsmart allow Found to position advertising on national television channels but, crucially, with an additional layer of household demographic targeting. This ability to choose carefully who you advertise to is making TV advertising accessible and affordable to a new generation of advertisers.
Native advertising matches the form and function of the platform on which it appears. Excellent for targeting new users on an awareness and engagement basis, usually via content seeding.
Programmatic display is all about data. Analysing the stuff, understanding it and then acting upon it to continually communicate with prospective customers through multiple channels in the most optimal way possible. That, of course, and massively improving campaign ROI.
At Found, you’ll be glad to hear, we have the robust data analytics, AI engine and fantastic programmatic partners to do all of this. We really drill down into the granular detail of your customers' lives and interact with them like never before, in a non-creepy way, of course.
Through a combination of deterministic and probabilistic retargeting, native advertising and Sky AdSmart, we’re able to deliver a joined-up and always-on strategy for delivering specific messages to prospective customers at the right times, accompanying them on their journey to conversion.
“Found have proven themselves to be an immensely valuable extension to our in-house marketing team. Their wisdom and commitment to deliver has turbo-charged our digital media strategy and we’re excited about how, together, we can continue to build the Hand Picked Hotels brand online.”
“Found’s ability to think outside the box has boosted both awareness and engagement with our core target audience. Their combined skills in SEO, content – including video – and paid media have cleverly thrust YHA into the mind-sets of key influencers in the travel and lifestyle community, which will significantly help us to drive long term growth and loyalty.”
"Found’s impact has been staggering. Their ability to plan effective, time-sensitive search marketing strategies has transformed our ROI."
"We have been very pleased with the performance, energy and attention to detail the Found team have given us. We’ve seen significant uplift in key PPC metrics across the board, including a 1763% YoY rise in ROI for our Father’s Day campaign."