Found Brand Guidelines

    1.0 Logos

    1.1 Primary Logo

    The found logo can be used on a White background with a Purple Found logo or on a coloured background with a White Found logo (see page 6 for Found colours).

    Found Logo on white Download
    Found White Logo on purple Download

    The Found White logo can also be used on a Black background & certain blurred background

    Found Logo on black
    Found White Logo on blurred image
    1.0 Logos

    1.2 Primary Logo

    When the Found logo needs to be put into a square box eg Twitter icon, Facebook icon anything like that, use a purple square with just the F and dot in or a Purple F and dot on a White background (see page 6 for Found colours).

    1.3 Department Logos

    Each department in Found now has their own colour to represent them (see page 6 for Found colours). These Can be used in internal company documents and presentations.

    2.0 Typography

    2.1 Web & Print Typography

    Found has a number of typefaces that can be used on the website & on print work (for press, magazines & banners only).

    For Web:

    Copse
    The quick brown fox jumps over the lazy dog
    (This is only used for headlines, subheadings)

    Gotham Bold
    The quick brown fox jumps over the lazy dog
    (This is used for navigation text & text buttons)

    Arial, Helvetica, sans-serif
    The quick brown fox jumps over the lazy dog
    (This is only used for headlines, subheadings)

    For Print:

    Copse
    The quick brown fox jumps over the lazy dog
    (This is only used for headlines, subheadings)

    Gotham Bold
    The quick brown fox jumps over the lazy dog
    (This is used for navigation text & text buttons)

    Arial, Helvetica, sans-serif
    The quick brown fox jumps over the lazy dog
    (This is only used for headlines, subheadings)

    2.0 Typography

    2.2 Document Typography

    There are a number of typefaces that can be used in Found documentation, such as presentation slides, proposal documents & audit documents.

    For Documents:

    Franklin Gothic Std
    Medium Condensed

    The quick brown fox jumps over the lazy dog
    (This is only used for headlines, subheadings)

    Calibri
    The quick brown fox jumps over the lazy dog
    (This is used for navigation text & text buttons)

    3.0 Colours

    3.1 Primary Colours

    There a 7 key colours that represent the Found brand. Found Light Purple is still the Primary Colour of Found, the 6 other colours can be used in conjunction with the Found Purple.

    Found Dark Purple

    CMYK: 73/90/48/62
    RGB: 48/14/48
    Hex: #301330
    PANTONE 276 C
    Found Light Purple

    CMYK: 66/99/33/22
    RGB: 98/34/93
    Hex: #62225d
    PANTONE 260 C
    Found Raspberry

    CMYK: 34/100/43/15
    RGB: 153/29/88
    Hex: #991d58
    PANTONE 676 C
    Found Pink

    CMYK: 7/92/0/0
    RGB: 223/53/147
    Hex: #df3593
    PANTONE Pink C
    Found Dark Blue

    CMYK: 86/41/16/0
    RGB: 1/127/173
    Hex: #017fad
    PANTONE 7690 C
    Found Green

    CMYK: 79/22/45/2
    RGB: 39/151/147
    Hex: #279793
    PANTONE 7473 C
    Found Light Bluen

    CMYK: 61/6/0/0
    RGB: 74/188/235
    Hex: #4abceb
    PANTONE 2985 C

    3.2 Secondary Colours

    There are 3 other colours that can be used for shading on tables and boxes.

    Found Light Grey

    CMYK: 5/4/4/0
    RGB: 240/239/239
    Hex: #f0efef
    Found Light Pink

    CMYK: 1/5/0/0
    RGB: 249/240/246
    Hex: #f9f0f6
    Found Light Blue

    CMYK: 3/2/0/0
    RGB: 244/245/251
    Hex: #f4f5fb
    4.0 Icon

    4.1 Generic Icons

    There are 4 Icons that can be used on all documentation and print work. There are generic icons for PPC, SEO, Social & Mobile.

    PPC

    SEO

    Social

    Mobile