It’s top marks for Found at The Drum Search Awards!

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It seems we’re on a roll here at Found and extremely proud to announce that we’ve been shortlisted for five…….yes FIVE entries at The Drum Search Awards this year.

The Drum Search Awards has its inaugural event in June with an aim to recognise and reward the most innovative, creative and effective search campaigns and strategies across both PPC and SEO. So as you can imagine, we are delighted to be involved and so highly recognised.

We have two shortlisted entries within Best Retail/Ecommerce Campaign. The first recognises our work with Red Letter Days by the implementation of focused search retargeting to existing clients, and clever search expertise to target new customers. The second shout out goes to the interlocking campaign for Canterbury of New Zealand – combining clever paid search with paid social, display and remarketing activity, ensuring core KPIs are hit.

Our expertise and industry recognition also run into Best Travel/Leisure/Sports Campaign for our work with Hand Picked Hotels – we focused activity around paid search, bolting on additional display and social tactics to help the brand increase market share. This tactic really exploded as we were able to cleverly manipulate the channels to work harder together.

And last but by no means least, we have two recognitions for Best B2C Campaign, and we’re very proud to say Red Letter Days gets another mention here!  We performed a considerable amount of consumer behaviour analysis for this account, and thus were able to divide audiences based on extremely granular data. We were also praised on our strategy for Canterbury of New Zealand whereby we cleverly manipulated, and got the most from, three new and developing Google tools – RLSAs, Dynamic Search and Google Shopping.

It’s been a really exciting first quarter for us and we’re always delighted when our hard work achieves recognition. Every client of Found gets over and beyond, because after all, if we didn’t perform well for our clients, theses awards would soon dry up…..and we’re determined to never let that happen!

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