Found has just returned from another excellent A4UExpo conference where Found co-sponsored the official networking party. A new location in central London saw a fantastic turnout from advertisers, networks, affiliates and agencies alike. Coupled with a high calibre of speakers (including our very own @tinajudic and @angegreenwood) and an abundance of discussion topics; even by the end of day 1 I was buzzing like a bee on red bull with ideas, and so many people to contact that the pocket of my purple waistcoat literally bulged with business cards. The infamous after party took place at the very aptly-named Foundation Bar in Langley Street. And in true Found style, we ensured that our sponsorship made some impact along the way!
Huge credit must go to our Head of Paid Search, Greg Burgess (@foundgregyet), who, along with myself, agreed to dress up as (in the words of everyone who knew us) rather dapper waiters, complete with a Found twist of bowler hats and white gloves, to hand out tickets to the conference party goers so they got their hands on one of the specially designed ‘Found Cocktails’ (purple of course!) at the party.
And to add to the fun, everyone had an opportunity to tweet their favourite cocktail to the @foundbot to find out what their cocktail said about them. With responses ranging from the helpful “I bet you’re a drunk texter – save the apologies and turn off your phone #caringbot’ to the slightly more insulting ‘you’re great at two things. Bad decisions and morning after stories.”
A fantastic night was had by all and the following day at the expo did not disappoint, with some excellent sessions from Google and Econsultancy. Here’s to another great year of innovation in performance marketing and thank you a4u!’