DISRUPT.
Youth Marketing.
We're uniting brands with youth culture through social content, influencer marketing and media planning. You don’t have to be disruptive to resonate with young people, but it certainly helps. This connected generation wants relevant and exciting things to shout about, and they want them now.
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Because you're never too old to change the world.
Youth marketing is about challenging the status quo and doing something different. A youth audience builds their values on respect, trust, credibility and authenticity. And it’s up to brands to embody these traits in their marketing. But make no mistake, it’s no easy task.
In late 2017 we needed a bit of an edge, so we acquired Disrupt - an agile youth marketing agency in London. Their unique approach and experience aims to inspire change and innovation, a philosophy that’s been etched into the Found mantra since day one. So, it was a match made in heaven.
Now, stronger than ever, we like to think that we’re experts in youth marketing. Through the clever use of influencers and the creation and marketing of thumb-stopping social content, we're earning attention for our clients. So, whether it’s full-service brand management you’re after or social activation; we’ve got the know-how and the social tools to make it happen.
Our Youth Marketing expertise.
Strategy.
First, we do our homework. And we’re talking a deep-dive through the data here. Our extensive science based research leaves no stone unturned, and aims to answer questions around brand, content and channel strategies.
Audience Insights.
Be curious, listen and learn. There’s a lot we can discover about your audience, like where they spend time online, what makes them click ‘play’ and what influences them to click ‘buy’. We can even find out which channels encouraged them to get there and how much of a part they played.
Social Content.
It’s about time you started looking at things from a ‘mobile first’ point of view. From GIFs and graphics to real-time videos, we like to create content that will get brands noticed. You should be thinking of your social content as bite sized, relevant and extremely shareable.
Influencers.
Looking for trendsetters? We can find the ones that fit your audience. Our Rolodex is brimming with influencers that can get the best results for your brand. And the best part: we'll manage everything that comes along with it – from content creation to content curation. All you’ll need to do is sit back and watch the traffic come in.
Storytelling.
Imagine catapulting your brand from a run-of-the-mill business into a story that everyone wants to know about. It sounds exciting because it is, and we’ve got case studies to prove it.
Media Planning.
We could sit here and list out all the social media platforms we work with - Facebook, Instagram, Snapchat, etc – but it’s easier to just say: all of them. In fact, we handle all the media planning and implementation for our clients, making sure their advertising is on point.
I Wallabee
your
everything.
To get the attention that Clarks wanted and that Wallabees deserved, we needed to create and activate an influencer programme with a truly global reach.
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Working with Found.
We refer to them as the connected generation. The millions of tech savvy humans across the globe that are consuming digital media by the minute. This generation are always ‘plugged in’ and have become experts in the technology they use, expecting instant gratification as the norm. Often this audience is misunderstood, and brands craft their marketing campaigns around assumptions that can be far from reality.
The truth is, the only way to effectively target a connected generation is by approaching them on their terms. Your brand needs to exist on the right channels, at the right time, and with the right content for your target audience. Then, and only then, can your brand go from lacklustre to loved and earn the respect of a youth audience.
We craft a tailored approach for each brand we work with, ensuring that we engage each audience through the platforms and channels that they are most active on, with authentic, stand-out content that resonates.
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"Found delivered beyond our expectations with their clever Paid Media and YouTube campaign. The fine-tuned approach to audience targeting has brought great results with incredible engagement rates, which smashed all industry benchmarks."
Steve Osaer, Digital Marketing Manager, Fender Musical Instruments EMEA.
Some of our clients.
