Strong and healthy client relationships, coupled with the delivery of exceptionally high quality work, are pivotal to our success. Our understanding of our clients’ businesses enables us to deliver exceptional award-winning campaigns across a variety of services, propelled by our demand for excellence. Read some of our successes below.
Read our latest case studies
Canterbury of New Zealand
Multi-channel search campaign
- ROI up from 862% to 2,481%
- A CPA of just £2.39 achieved
- A reduction of £3.74 on every sale
Social campaign with Facebook app
- 40k plays
- 10k unique visits
- 32% play to share ratio
Some more of our clients:
- 10x increase in sales
- 116% increase in CTR
- 954% increase in revenue
- 41% reduction in CPCs
As one of the world’s most iconic brands, Dr. Martens has been manufacturing trademark footwear and related clothing and accessories for over 50 years. In that time, its styles have intuitively evolved as their following has changed with the many different fashion genres emerging.
Kicking off activity in early 2014, Found responded to this opportunity by completely restructuring the Dr. Martens PPC activity and introduced a new and innovative approach to Dynamic Search.
“Found has shown us what a clever and well-crafted PPC campaign can deliver. Within six weeks of working together, we knew their long-term support would be of benefit to our business and together we are now smashing our pre-set targets for digital growth.” – Kevyn Robins, Head of Ecommerce, Dr. Martens.
- Visits up 224% YoY
- Revenue up 186% YoY
- 64% Uplift in CTR
- 15% Reduction in CPC’s
Operating in a hugely competitive market, Shedstore has a clear focus on growth and turned to Found to further bolster its digital presence with a highly focused awareness and new business strategy; one which would not only deliver the highest possible visibility but also broaden the reach of its product range, special offers and service offering.
Found responded to this challenge by completely restructuring Shedstore’s digital marketing activity and introducing an interlocking campaign of clever SEO, PPC and retargeting tactics. As a result, Shedstore has experienced an uplift in year-on-year visits of 224% and an increase in revenue of 186%.
“Found’s ability to immerse themselves into the Shedstore brand, interpreting data and insight enabled them to mastermind a clever interlocking campaign that has delivered fantastic returns. Not only have we reached greater revenue numbers than we expected but we’ve achieved this through a considerable reduction in our cost per sale. Working closely together in an agile manner, we’ve been able to share knowledge and skills which, together, has definitely helped us to achieve these great results.” – Sara Guo, Online Marketing Manager, Shedstore
- 8% of all clicks convert into bookings
- 66% of all traffic lands on Premier Inn’s site
- 1200 ad groups on Google alone
- 2600 ad variations all search engines
Our award-winning hotel locator site for Premier Inn, for best use of Search Marketing, was built around a clear map and route concept. Working hand-in-hand with Premier Inn to devise a campaign to complement their own activity, we delivered a site that offered travellers easy access to location and route information for all of the 570 plus UK Premier Inn hotels.
“We operate in a very competitive, crowded market so the aim was to not only protect the brand online, but also provide visitors with a unique booking experience. Tapping into the innovation and technological delivery of the Found team, the strategy centred around building a site which offered something a little different, answering a specific need for quick and easy information on our hotels, with route information to them. The result has been record incremental sales, but also multi-messaging opportunities for the Premier Inn brand during a key booking period.” – E-commerce manager, Premier Inn
- 3 successful campaigns for lastminute.com UK, Ireland & Travelocity
- 144% increase in basket value
- 165% boost in traffic
- 90,000 active keywords
Lastminute.com demanded 5 things of their search partner; best-in-class SEM, scale, efficiency, transparency and effective management. We quickly delivered against our objectives and beyond. The travel search space is particularly crowded so it was imperative that the right strategic approach was taken to not only deliver sales but also to maximise brand exposure online.
“Found has provided us with a consistently high standard of strategic and innovative search marketing support. Their speed and ability to deliver, especially on the harder generic and long tail categories, has meant they have become a valuable resource to us. They are now an integral part of our search strategy going forwards.” – Europe Head of Affiliate and Distributed Partnerships, lastminute.com
Red Letter Days
Building on our existing and highly successful brand protection partnership, Found created a new breed of brand support including the construction of a deep, content rich website with advanced mapping functionality.
Which would add genuine added value to the user experience and not cannibalise traffic and sales from Red Letter Days’ own PPC campaign.
“Found and Red Letter Days have managed to achieve something very rare; a branded microsite which complements and adds true value to Red Letter Days’ own site. The level of investment put into this partnership – in time and effort as well as financial – has been significant for both parties, and reflects our mutual commitment to a sustainable long-term working relationship which continually delivers results over and above expectations and forms a crucial sales driver for Red Letter Days.” – Joshna Patel, Affiliate Manager, Red Letter Days
- Over 148,500 active keywords
- Over £160K in incremental revenue delivered for Red5 during Q3 & Q4 2011
- Highly targeted ads increased average page views from 6 to 14
Red5 is one of the newer players in the highly competitive toys and gadgets industry. From its beginnings in Hull in 2005, Red5 now has 20 stores across the country including a presence in Selfridges, Hamleys and Westfield in London. Found took on the role of Red5’s paid search agency in July 2011 in order to maximise cost-effective web sales and establish Red5 as a major presence in online gift and gadget retail.
“Found has delivered a sharply focused campaign optimised for maximum conversion. Their performance-based model ensures they are incentivised to continue driving our paid search activity to new heights and they are constantly seeking out new opportunities to deliver incremental revenue for Red5. The Found team is innovative, responsive and a pleasure to deal with and I look forward to seeing just how much further they can take us in the future.” – Kate Sprague, Online Marketing Consultant, Red5
- Year-on-year revenue uplift of 25% from 2010 to 2011
- Over 40% uplift in clicks from 2010 to 2011
- 55% click through rate on major keywords
- 900 ad variations and 420 meticulously built ad groups
Found’s paid search campaign for Wilkinson provides comprehensive coverage for an 8,500+ online product suite and ensures that factors including sale pricing and geographical targeting are incorporated seamlessly into the campaign. By matching top-line technology with in-depth expertise, Found has delivered a campaign that focused on all touch points of the click path, from generic engagement to brand conversion, whilst ensuring a measurable and successful return on investment.