Strong and healthy client relationships, coupled with the delivery of exceptionally high quality work, are pivotal to our success. Our understanding of our clients’ businesses enables us to deliver exceptional award-winning campaigns across a variety of services, propelled by our demand for excellence. Read some of our successes below.
Some of our Clients:
- Average 4.9% monthly conversion rate
- Captures over 8% of potential traffic leakage to competitors
- Over 4,500 clicks per month
- 27% breakdown cover sales uplift Q4 2010 – Q4 2011
RAC’s objectives of reach, consideration and conversion enabled Found to focus on delivering a strategic paid search partnership that would not only maintain and build brand loyalty, but also provide impressive incremental sales month-on-month. Key to the campaign is a dedicated complementary RAC site that offers consumers unique tools, valuable advice leveraging the RAC expertise and an innovative, streamlined purchase process.
“RAC operates in a well-established marketplace so it is important to ensure we maintain brand stand-out. Found’s strength as a focused Performance Marketing specialist has enabled them to work closely with RAC to drive sales via the search space in an innovative way. Found’s willingness to work collaboratively with RAC has enabled us to test new ideas such as an interactive map highlighting member offers. It is a pleasure working with Found and I very much look forward to working with them closely in the future to help drive even greater ROI.” – Liz Wood, Online Marketing Manager, RAC
- 1500 leads in 3 weeks
- 105% CTR increase on Facebook
- 30% increase in conversion
- Award Winning campaign
We created a multi-channel strategy for Tempur, to engage and attract online prospective customers’ in-store. Targeting the core PPC channels of Search, Facebook, Mobile Search and Google Display, we quickly established a campaign plan and turned action and results into reality within weeks.The success of the campaign hinged on our ability to leverage data from each channel, to apply it effectively, whilst ensuring a high quality of leads were directed to Tempur. Being rewarded solely on a CPA model ensured that the risk of the campaign sat solely with Found and we had to keep tight control over the activities and deliverables.
“Our targets were big and the timeframes short, so we needed a partner that could work swiftly and efficiently to drive as many good leads as possible. Found ticked every single box, deftly setting up the Facebook and PPC activity before executing a phenomenal number of leads in a short period of time and hitting all lead quality requirements. To top it all off, they did it with enviable energy and a passion to drive the best results possible.” – Amy Bott, Tempur Account Director, Tradedoubler
- 8% of all clicks convert into bookings
- 66% of all traffic lands on Premier Inn’s site
- 1200 ad groups on Google alone
- 2600 ad variations all search engines
Our award-winning hotel locator site for Premier Inn, for best use of Search Marketing, was built around a clear map and route concept. Working hand-in-hand with Premier Inn to devise a campaign to complement their own activity, we delivered a site that offered travellers easy access to location and route information for all of the 570 plus UK Premier Inn hotels.
“We operate in a very competitive, crowded market so the aim was to not only protect the brand online, but also provide visitors with a unique booking experience. Tapping into the innovation and technological delivery of the Found team, the strategy centred around building a site which offered something a little different, answering a specific need for quick and easy information on our hotels, with route information to them. The result has been record incremental sales, but also multi-messaging opportunities for the Premier Inn brand during a key booking period.” – E-commerce manager, Premier Inn
- 3 successful campaigns for lastminute.com UK, Ireland & Travelocity
- 144% increase in basket value
- 165% boost in traffic
- 90,000 active keywords
Lastminute.com demanded 5 things of their search partner; best-in-class SEM, scale, efficiency, transparency and effective management. We quickly delivered against our objectives and beyond. The travel search space is particularly crowded so it was imperative that the right strategic approach was taken to not only deliver sales but also to maximise brand exposure online.
“Found has provided us with a consistently high standard of strategic and innovative search marketing support. Their speed and ability to deliver, especially on the harder generic and long tail categories, has meant they have become a valuable resource to us. They are now an integral part of our search strategy going forwards.” – Europe Head of Affiliate and Distributed Partnerships, lastminute.com
Red Letter Days
Building on our existing and highly successful brand protection partnership, Found created a new breed of brand support including the construction of a deep, content rich website with advanced mapping functionality.
Which would add genuine added value to the user experience and not cannibalise traffic and sales from Red Letter Days’ own PPC campaign.
“Found and Red Letter Days have managed to achieve something very rare; a branded microsite which complements and adds true value to Red Letter Days’ own site. The level of investment put into this partnership – in time and effort as well as financial – has been significant for both parties, and reflects our mutual commitment to a sustainable long-term working relationship which continually delivers results over and above expectations and forms a crucial sales driver for Red Letter Days.” – Joshna Patel, Affiliate Manager, Red Letter Days
- Over 148,500 active keywords
- Over £160K in incremental revenue delivered for Red5 during Q3 & Q4 2011
- Highly targeted ads increased average page views from 6 to 14
Red5 is one of the newer players in the highly competitive toys and gadgets industry. From its beginnings in Hull in 2005, Red5 now has 20 stores across the country including a presence in Selfridges, Hamleys and Westfield in London. Found took on the role of Red5’s paid search agency in July 2011 in order to maximise cost-effective web sales and establish Red5 as a major presence in online gift and gadget retail.
“Found has delivered a sharply focused campaign optimised for maximum conversion. Their performance-based model ensures they are incentivised to continue driving our paid search activity to new heights and they are constantly seeking out new opportunities to deliver incremental revenue for Red5. The Found team is innovative, responsive and a pleasure to deal with and I look forward to seeing just how much further they can take us in the future.” – Kate Sprague, Online Marketing Consultant, Red5
- Year-on-year revenue uplift of 25% from 2010 to 2011
- Over 40% uplift in clicks from 2010 to 2011
- 55% click through rate on major keywords
- 900 ad variations and 420 meticulously built ad groups
Found’s paid search campaign for Wilkinson provides comprehensive coverage for an 8,500+ online product suite and ensures that factors including sale pricing and geographical targeting are incorporated seamlessly into the campaign. By matching top-line technology with in-depth expertise, Found has delivered a campaign that focused on all touch points of the click path, from generic engagement to brand conversion, whilst ensuring a measurable and successful return on investment.