Download: An actionable paid media guide for 2017
Paid Media doesn’t need to be complicated. However, the challenge for digital campaign planners can be as simple as considering what, when and how to employ the available channels, let alone sell-in their effectiveness.
- Gmail Ads
- Native Advertising
- Google Shopping
- Paid Social
- App Promotion
- Digital TV (Sky AdSmart)
- TrueView Video Promotion
- Programmatic Display
- Paid Search
Why is 2017 a key time to utilise all channels?
- The rise of mobile
- Rapid growth of other platforms
- Integration is now required, not a could-do