ChatGPT ads have arrived – quietly, cautiously, and with far bigger implications than the rollout suggests. This isn’t just a monetisation experiment; it’s a signal of how OpenAI intends to compete, scale, and survive.

Performance marketing is at an inflection point, as AI reshapes how people discover, decide and engage with brands. In this piece, we explore why the industry’s long-standing obsession with clicks is giving way to a more meaningful measure of impact.

The World Cup's Summer of Football is no longer just watched, it’s lived online. Meta’s latest insights reveal how brands can win attention where fans actually are.

Google’s Universal Commerce Protocol could be the most significant shift in online shopping since mobile, ushering in a new era of agentic, AI-led commerce. Our Director of Strategy, Ric, explains more on the latest...

Agentic AI goes beyond “just an LLM,” giving you AI that can plan, decide and get things done with far less hand-holding. This blog walks you through what that really means, why it’s becoming such a big deal, and how to bring it into your work in a safe, practical way.

Agentic AI is rewriting the travel playbook, shifting power from online travel agencies to intelligent assistants that can plan, book and personalise entire trips in a single conversation. For CMOs, the winners will be those who make their data AI-ready, expose loyalty and booking APIs, and build partnerships or their own agents to stay visible in this new discovery and booking era.

This year, AI is changing how shoppers search, compare and buy. Black Friday 2026 will be won not on price tags, but on how visible your brand is in AI-powered search.

Q3 marked a pivotal moment for digital media, with AI rapidly reshaping search, advertising, and user behaviour. As Google and Meta’s standout results show, the operationalisation of AI is no longer theoretical - it’s redefining the business and consumer landscape alike.

Learn how to rank on Claude with effective SEO strategies. Discover how Claude SEO works and how your content can gain visibility on AI-powered search.

We’re proud to share that Found has been recognised across seven categories at the 2025 UK Search Awards, a testament to the powerful blend of data, creativity and commercial thinking that defines our work.

Google’s latest search update is shaking things up. From “Sponsored Results” to AI-driven experiences, here’s what it means for CTRs, CPCs and your brand’s visibility.

AI is redefining how we search, and how brands are found. As Google’s Gemini transforms search results with AI-generated summaries, mastering Gemini SEO in 2026 has become essential for any business that wants to stay visible and competitive.

The way people search for and buy property has changed and it’s happening online first. Real estate digital marketing is now the key to making sure your brand is seen, trusted and chosen.

Found discusses how ChatGPT’s new “Buy It” feature is set to transform in-chat commerce — exploring what it means for brands, the challenges, and the future of AI-driven shopping experiences.