We understand the importance of voice search SEO and its impact on organic search results. Unlike visual search media, voice results are more narrow and searchers are usually only given one result.
To achieve success in voice search, you need to secure your website's position as the sole authoritative source of information for your focus topics. This requires a good on-page optimisation strategy with keyword targeting, content structure and structured data markup.
Our team of technical and content specialists will ensure that your pages are optimised and of high quality to secure the positions needed for voice search success. Voice search performance is tied to overall organic success, so we'll help you to grow every organic search medium.
Voice search refers to the use of spoken language to interact with a search engine or virtual assistant, rather than typing queries into a search bar. This technology allows users to search for information hands-free, and it's becoming increasingly popular thanks to the growth of smart home devices and mobile assistants. Optimising for voice search is important for businesses looking to improve their online visibility and stay ahead of the competition.
Voice search works by using natural language processing (NLP) technology to understand spoken queries and provide relevant results. When a user speaks a query into a voice-enabled device, the device records the audio and sends it to a server, where it is processed and matched against a database of indexed content. The device then provides the user with the most relevant result based on the query and available information.
Voice search SEO is important because it allows businesses to optimise their content for the way people naturally speak, enabling them to capture more traffic and generate more revenue. With the growing popularity of virtual assistants, voice search is becoming an increasingly important component of the broader organic search channel. By optimising for voice, businesses can improve the perception of their brand as a leading provider of information in their sector, and stay ahead of the competition.