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SEO TRAINING SERVICES

EMPOWERING YOUR IN-HOUSE TEAMS
SEO skills training to help your in-house teams understand, advance, and grow your search performance.

We help businesses stay ahead of a rapidly evolving digital landscape by upskilling their teams. Facilitated by our award-winning consultants, our SEO training is designed to improve your search engine optimisation knowledge to help you reach the desired visibility. With a number of SEO courses offered targeting varying levels of knowledge, we can position your employees ahead of the curve.

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Why do I need

SEO TRAINING?
FOUND’S SEO TRAINING FUELS PROFESSIONAL GROWTH FOR YOUR INHOUSE TEAM TO ACCELERATE YOUR BUSINESS PERFORMANCE.

As search engine algorithms continue to evolve, businesses need to stay up to date with the latest techniques and best practices. At Found, our experts are always in tune with the latest algorithm updates and technological developments – we’re here to ensure your digital learning journey is not just successful, but exceptional. By partnering with us for SEO training, your team will have access to the latest insights and tools needed to enhance their skills and drive success for your business.

We tailor our SEO training courses to your specific requirements, whether that entails providing a comprehensive overview of SEO fundamentals or delving into the intricacies of advanced technical SEO. With our tailored approach, we empower your inhouse team to effectively navigate the dynamic landscape of organic search, driving meaningful results that align to your business objectives.

SEO Courses & Training

SERVICES

As SEO agency experts with over 15 years of expertise, we regularly provide training sessions and courses. Training is available to our existing or new clients. Whether you’re seeking an ongoing partnership or want a one-off training course, we’re the trusted agency partner you’ve been looking for.

INTRODUCTION TO SEO

This course is designed to provide a comprehensive understanding of the fundamental principles of SEO. From how search engines work to keyword research and on-page optimisation, this course covers everything you need to know to start optimising your website for search engines. With practical exercises and real-life examples, you’ll leave the training with a solid understanding of the key factors that affect search engine rankings and the skills to implement effective SEO strategies that drive real results.


Our Digital PR & link building training will empower your team to develop campaigns that drive traffic and boost your online visibility. We’ll help you build meaningful relationships with industry influencers and publications to secure high-quality backlinks to your site. Our expert trainers will share the latest techniques and strategies for creating a successful digital PR campaign that generates real results. With our comprehensive training program, you’ll be able to establish your brand as a thought leader in your industry and improve your rankings.


WE WORK WITH BIG BRAND AND THOSE THAT ASPIRE TO BE BIG

“A very complete training of ‘all things SEO’ which gave us a fresh new perspective.”

Unilever
Nira Kanabar
Digital Media & Marketing – Innovation Lead
CLERMONT HOTEL GROUP: Launching The Clermont
CLIENT
Mission

Clermont Hotel Group launched a new site for The Clermont during the Covid Pandemic. So, it was paramount that when the leisure industry opened up again The Clermont was capitalising on as much as possible.

Read Story
Results

INCREASE IN CR

19 %
results

INCREASE IN REVENUE

7 %
SEO TRAINING SERVICES FAQS

Don’t stress, we’ve got

THE ANSWERS
What does SEO training cover?

Our SEO training covers the full spectrum of search optimisation, from the fundamentals of how search engines and LLMs work, keyword research, and on-page optimisation, through to advanced technical SEO, site architecture, structured data, Digital PR, and AI search. We can also extend training to cover your CMS platform of choice, making it genuinely practical for the way your team works day to day. Every course is built around immediately applicable skills, not just theory, so whether you need a broad overview or deep expertise in a specific discipline, your team leaves ready to deliver.

Is SEO training suitable for beginners and in-house teams?

Yes. Our training is designed for all levels, from teams new to SEO right through to in-house specialists looking to sharpen advanced skills. With over 15 years of expertise, our award-winning consultants tailor every session to the knowledge level and objectives of your team. Whether you’re building capability from scratch or accelerating an existing in-house function, we’ll position your people ahead of the curve.

Will this help us improve our current SEO performance?

That’s exactly the goal. Our training isn’t just about knowledge transfer, it’s about driving meaningful results for your business. By equipping your team with the latest techniques, tools, and best practices, we give you the capability to identify opportunities, fix performance gaps, and execute with confidence. Teams trained by Found leave with a clear understanding of what moves the needle and the skills to act on it.

Does SEO training include AI tools and platforms?

Our consultants are always in tune with the latest algorithm updates and technological developments, including the AI tools reshaping how SEO is researched, analysed, and executed. Where relevant to your objectives, we integrate these into training so your team understands not just the current landscape but where it’s heading. Search is evolving fast. We make sure your team evolves with it.

How is SEO changing with AI search and Google AI Overviews?

Search has fundamentally changed. Google AI Overviews, generative engines, and zero-click environments mean visibility can no longer be measured by rankings alone. Brands that win at search today are those that understand how AI surfaces content, how to optimise for featured and AI-generated responses, and how to maintain performance as traditional click behaviour shifts. Our training equips your team to navigate this new landscape with confidence, drawing on Found’s frontline experience as an AI-first search agency.

Can SEO training be tailored to our business or industry?

Absolutely. Our bespoke SEO courses are built around your specific business needs, objectives, and sector. We work with you to design a training plan covering the topics and techniques most relevant to your team, whether that’s ecommerce SEO, international search, technical auditing, or content strategy. No generic courses. No wasted sessions. Just targeted training that delivers real uplift for your business.